In a time where destinations compete not only on heritage but on experience, accessibility, and sustainability, Bordeaux offers a compelling case study in strategic tourism transformation. Long recognized as one of the world’s most prestigious wine capitals, Bordeaux is now redefining itself as a fully integrated wine, culture, and lifestyle destination. This shift reflects a […]
Bordeaux is launching a new campaign aimed at encouraging wine consumption by the glass, as the region faces declining exports, shifting consumer preferences, and growing competition from beer. The initiative, called “Bordeaux se met au verre” (“Bordeaux by the glass”), is being rolled out across approximately 100 bars and restaurants in the city. Each participating
Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation Read More »
The Bordeaux Wine Festival was held June 22nd to 25th, where attendees were part of wine-tasting programmes and other fun experiences. But the highlight of the festival was the spectacular drone show. The Bordeaux Wine Festival 2023 took an environment-friendly approach to replace its annual firework with drones. Over 400 drones lit up the night
400 Drones Light Up The Sky At The Bordeaux Wine Festival Read More »
Frédéric Roger, Director of AOC Entre-deux-Mers gave a wonderful and detailed presentation to US/Canadian journalists and wine importers on the Entre-deux-Mers region yesterday at Wine Syndicate and House of Entre Deux Mers Wines, 16 rue de l’Abbaye, The Sauve, 33670. Following the presentation was a three-hour “speed dating” with 10 local winegrowers, owners and producers
AOC Entre-deux-Mers – the wine region between two rivers that is steeped in history Read More »
Sweet Bordeaux Wine and Food Pairing Master Class Ms Emma Baudry of Union des Vins Doux de Bordeaux gave an amazing Master Class tonight at a charming historic chateau in Cadillac on Sweet Bordeaux wine along with food pairings – what a wonderful experience and a great surprise. Watch this space for the full report.
Sweet Bordeaux Wine and Food Pairing Master Class Read More »
The Bordeaux appellations of Pessac-Léognan, Pomerol and Saint-Emilion have recently been granted permission to irrigate their vines this year after heatwaves and low rainfall across the region threaten the vines with hydric stress. The weather in these areas has been extremely dry for months and French national weather service, Météo France, has reported that July
Bordeaux Allowed to Irrigate Read More »
The Union des Grands Crus de Bordeaux has announced that this year’s en primeur tastings will be held in 10 cities worldwide (which includes Bordeaux) from April 26-29. The Union des Grands Crus de Bordeaux has said that Bordeaux, New York, San Francisco, London, Paris, Brussels, Zurich, Frankfurt, Shanghai and Hong Kong will be the
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