The Liv-ex Power 100, produced in conjunction with The Drinks Business Magazine, their annual list of the most powerful brands in the fine wine market.
The Power 100 is a snapshot of the ever-changing landscape of the secondary market and this year’s list caught Burgundy at the very height of its latest upswing.
For the first time ever, no Bordeaux wines feature in the top 10. Not a single First Growth from either bank. This year they have been totally usurped by Burgundy and Champagne.
Rupert Millar, Liv-ex’s Managing Editor states:
“Already the direction of the market in 2022 suggests change is on the way. Just as we saw in 2019, Burgundy’s latest surge may be dizzying but could be swiftly stymied by a lack of supply and an increasing reluctance to pay such steep prices for handfuls of bottles. The higher it flies, the thinner the air, and the fewer buyers there are.”
Key findings: https://www.liv-ex.com/.
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