Tag: Liz Palmer

Wine Reviews: Embark on a Journey with these Exceptional Vintages from the Wagner Family of Wine: Caymus, Mer Soleil, and Caymus-Suisun

Celebrating 50 Years of Excellence: 2022 Caymus Napa Valley Cabernet

The 2022 Caymus Napa Valley Cabernet Sauvignon is a testament to half a century of winemaking excellence, celebrating the 50th anniversary of Caymus Vineyards.

The Caymus Vineyards was established in 1972 by the Wagner family in Napa Valley, California. Over the past 50 years, the winery has become synonymous with exceptional Cabernet Sauvignon, earning a reputation for producing wines of remarkable quality and consistency. The 2022 vintage marks a significant milestone, celebrating five decades of dedication to the art of winemaking.

Tasting Notes:
The 2022 Caymus Napa Valley Cabernet Sauvignon is a remarkable wine that embodies the rich heritage and meticulous craftsmanship of Caymus Vineyards. This vintage presents a deep, garnet color with a bouquet that is both complex and inviting. Aromas of ripe blackberries, cassis, and dark cherries are complemented by subtle hints of cocoa, vanilla, and a touch of tobacco. On the palate, this Cabernet Sauvignon is full-bodied and well-structured, with velvety tannins and a harmonious balance of fruit and oak. The flavors mirror the nose, with an added layer of spice and a long, satisfying finish.

93 Points
Liz Palmer

Accolades and Awards: The 2022 Caymus Napa Valley Cabernet Sauvignon has garnered critical acclaim, including high ratings from renowned wine critics and publications. It has been praised for its depth, complexity, and aging potential.

Food Pairings: This Cabernet Sauvignon pairs beautifully with a variety of dishes, including grilled ribeye steak, lamb chops, and hearty beef stews. It also complements aged cheeses and dark chocolate desserts.

 

Coastal Elegance: 2022 Mer Soleil Reserve Chardonnay Monterey County

Mer Soleil, established by the Wagner family, has been producing exceptional Chardonnay from the Santa Lucia Highlands since 1981. The 2022 Reserve Chardonnay continues this tradition of excellence, offering a captivating expression of coastal terroir, offering a delightful blend of elegance and complexity.

Tasting Notes:
The 2022 Mer Soleil Reserve Chardonnay Monterey County showcases a brilliant golden hue and an enticing bouquet of tropical fruits, citrus, and a hint of butterscotch. On the palate, this Californian Chardonnay is rich and creamy, with flavors of pineapple, lemon zest, and ripe pear, balanced by a touch of vanilla and toasted oak. The wine’s vibrant acidity and smooth texture lead to a long, refreshing finish.

91 Points
Liz Palmer

Accolades and Awards: This Chardonnay is a versatile and opulent wine. It has received a Gold Medal at the San Francisco Chronicle Wine Competition and 90+ points from Wine Enthusiast and Wine Spectator.

Food Pairings: This wine pairs beautifully with a variety of dishes including grilled or roasted chicken, s king crab legs, pork loin topped with pineapple, creamy pasta dishes, soft cheeses like Brie or Camembert, and salads with citrus vinaigrette, enhancing the savory notes, subtle smoky undertones, fruity characteristics, and vibrant acidity of the wine.

 

2021 Caymus-Suisun Grand Durif Suisun Valley Petite Sirah

Caymus-Suisun, part of the Wagner family’s portfolio, has been producing high-quality Petite Sirah in Suisun Valley since 1992. The 2021 vintage showcases the winery’s commitment to crafting exceptional wines from this historic region.

Tasting Notes:
The 2021 Caymus-Suisun Grand Durif is a powerhouse wine, boldly showcasing the depth and richness that the Durif grape, better known as Petite Sirah, is capable of. Picture a glass filled with deep, inky purple goodness, and you’ll have a glimpse of what awaits. On the nose, you’re met with an inviting medley of blackberries, plums, and dark cherries, all elegantly intertwined with hints of mocha, vanilla, and a subtle touch of black pepper. The palate doesn’t disappoint, delivering a full-bodied and robust experience with velvety tannins and well-structured acidity that beautifully balances the concentrated fruit flavors. Layers of dark chocolate, licorice, and toasted oak add complexity, leading to a long and satisfying finish., making it a standout in any collection.

92 Points
Liz Palmer

Food Pairing: The 2021 Caymus-Suisun Grand Durif pairs exceptionally well with hearty dishes such as braised short ribs, grilled lamb chops, stews, mushroom risotto, and aged cheeses.

Unlocking the Digital Future: Liz Palmer’s Insights at the 8th UNWTO Global Conference on Wine Tourism

Liz Palmer Presents at the 8th UNWTO Global Conference on Wine Tourism: Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry

The 8th UNWTO Global Conference on Wine Tourism, held in Yerevan, Armenia, from September 11 to 13, 2024, hosted by the United Nations World Tourism Organization in partnership with the Ministry of Economy of the Republic of Armenia, stands as a landmark event in the wine tourism industry. The conference theme, “Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences,” highlights the essential balance between modernizing wine tourism and preserving cultural heritage.

The conference provided an unparalleled platform for experts in the burgeoning field of wine tourism to collaborate on finding tangible solutions to make tourism a driver for a more sustainable, inclusive, and resilient future for communities. Attendees included renowned producers, tourism professionals, government officials, and representatives from international organizations.

I was thrilled to be asked to be a keynote speaker on Digital Branding in Wine Tourism. My presentation, titled “Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry,” covered several key topics:

  1. What is Digital Branding?
  2. Evolution of Digital Branding
  3. Key Trends (2020-2024)
  4. How Digital Branding Drives Success in Wine Tourism
  5. Current Trends in Digital Branding for Wine Tourism
  6. 10 Key Elements for Structuring an Effective Digital Brand Strategy

I’m also delighted to share my presentation from the 8th UN Tourism Global Conference on Wine Tourism in Armenia, 2024

Here it is on Slideshare + available to download: https://tinyurl.com/4peyfrye

Insights from the 8th UNWTO Global Wine Tourism Conference – Wine Travel Awards

Nestled in the scenic landscapes of Armenia, the 8th UNWTO Global Conference on Wine Tourism recently convened, gathering luminaries from the Wine Travel Awards (WTA) community, including Prof. Gergely Szolnoki, Liz Palmer, Paul Wagner, and Alder Yarrow, among others. This year’s theme, “Heritage in Every Bottle,” brilliantly highlighted how ancient winemaking traditions are being revitalized through cutting-edge wine tourism innovations.

Participants delved into pressing issues like sustainable wine tourism and the role of digital technology in crafting compelling wine stories. The conference showcased Armenia’s distinguished wineries – Zorah Wines, Old Bridge Winery, Trinity Canyon Vineyards, Momik Wines, Karas Wines, and “Armenia Wine” Winery and Vineyards – as prime examples of how culture and innovation can merge to forge a dynamic future for the wine industry.

For a comprehensive overview filled with insights from keynote speakers on the transformative discussions that are redefining wine tourism, click to read the full article: https://lnkd.in/dvgpPvDC

Source: Wine Travel Awards

UN Global Conference on Wine Tourism Concludes

The importance of preserving heritage while embracing innovation was highlighted as UN Tourism welcomed experts worldwide to its Global Conference on Wine Tourism this week.

The 8th edition of the Conference marked a milestone for Armenia and global wine tourism. With over 300 participants from more than 25 countries, the conference emphasized key areas essential for advancing wine tourism’s contribution to development and territorial cohesion, highlighting its potential to serve as a catalyst for cultural preservation, job creation and economic growth.

Welcoming delegates, UN Tourism Secretary-General Zurab Pololikashvili said: “The Global Wine Tourism Conference is the leading event to share stories, customs, and rituals rooted in the history of winemaking. These stories are not just about wine—they are about the people, the land, and the cultures that have nurtured these traditions for generations. We must include these traditions in the wine tourism experience.”

The Global Wine Tourism Conference is the leading event to share stories, customs, and rituals rooted in the history of winemaking.

Liz Palmer states during her presentation [Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry] “Implementing these integrated 10 Key Strategies will strengthen your digital brand, making it future-proof and well-positioned to address the evolving needs of international wine travellers in 2025 and beyond.”

Minister of Economy of the Republic of Armenia, Gevorg Papoyan, made clear the importance of wine tourism to the host country. In Armenia, the growing sector supports jobs and businesses, most notably in rural areas, while also protecting the heritage that dates back more than 6,000 years.

Discussions highlighted a growing demand for experience-driven tourism, where visitors seek not only wine tastings but to connect with the people and places behind them. Participants analyzed how to combine innovation and cultural heritage in sessions focused on storytelling, digitalization, the creation of wine routes, e-commerce and understanding changing consumers’ preferences and Generation Z.

The conference also emphasized the importance of education and training in wine tourism, focusing on the need to empower professionals with practical skills as well as on the collaboration among industry stakeholders as essential for creating a shared vision and maximizing the benefits of wine tourism destinations. Addressing climate change and adopting sustainable practices were key themes, with participants discussing the need for clear guidelines and skills to ensure the long-term viability of wine tourism destinations.

The conference showcased Armenia’s important development in wine tourism in Armenia. Armenian winemakers showcased their unique wine tourism experiences, rooted in centuries-old traditions such as the 6000-year-old Areni-1 cave, and Armenia’s newest and most modern wineries.

Liz Palmer Selected as “Final Round Judge” for the 2024 Canadian Marketing Association’s CMA Awards

“I’m thrilled to be selected as a multi-disciplinary “Final Round Judge” for the Canadian Marketing Association’s CMA Awards this year + excited to review the best in #CanadianMarketing!”

The 2024 Canadian Marketing Association’s CMA Awards celebrate the pinnacle of marketing excellence, innovation, and creativity in Canada. This event recognizes outstanding achievements across various sectors, highlighting the strategies, campaigns, and individuals that set new benchmarks in the marketing industry. Entrants are evaluated on their ability to drive engagement, deliver exceptional results, and demonstrate thought leadership. Winning a CMA Award not only confers industry recognition but also reinforces a brand’s reputation for cutting-edge marketing practices. This year’s awards promise to showcase groundbreaking work that has transformed the marketing landscape, reflecting the dynamic and ever-evolving nature of the field.

Below is a list of the criteria, as well as the definitions for the disciplines and categories, for the CMA Awards.
A category refers to the campaign’s business sector; the categories include:Automotive, Business, Consumer Products & Services, Financial, Food & Beverage, Healthcare, Retail/Consumer Business, and Social Causes.

A discipline reflects the type of campaign, the disciplines include: Brand Building, Business/Brand Impact, Customer Experience & Shopper Marketing, Engagement, Innovative Media, and Public Relations.

The Judging Process

First Round
The First Round is judged online by a panel of judges from across Canada. These judges evaluated the entries on Strategy, Creativity and Results, all equally weighted.

Second Round
In the Second Round, the Senior Judges and Multi Discipline Judges judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine gold, silver and bronze awards.

Best of the Best + Top Cause
The top entries from the Second Round are reviewed and the Best of the Best and Top Cause are awarded, making these awards truly representative of the best in Canadian marketing.

Interested in entering? Deadline to submit: July 19th: https://thecma.awardsplatform.com/