Leaving the cool silence of Torquemada’s underground wine cellars, I reflected on the broader significance of this remarkable site within the evolving landscape of global wine tourism. What distinguishes this destination is not merely its remarkable engineering or the vast network of historic wine cellars hidden beneath the town. Rather, it is the way the […]
I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look
Honoured to Judge Excellence in Brand Building at the CMA Awards Read More »
Last evening, I had the privilege of visiting the Monastery of Santo Domingo de Silos, where I experienced one of Spain’s most remarkable cultural traditions: the performance of Gregorian chants by the resident Benedictine monks. Hearing the voices of 23 monks resonate through the monastery’s magnificent Romanesque cloisters was quite captivating. The centuries-old chants, echoing
About Last Night: Gregorian Chants and Timeless Villages Read More »
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win
The traditional wine model is being quietly replaced. Then Now Sell wine, add tourism Sell experiences, wine follows Volume-driven Value-driven Static tastings Immersive ecosystems Storytelling Experience engineering We are entering an era where: The tasting room becomes a stage The vineyard becomes a platform The visitor becomes a participant If your experience hasn’t evolved in
TORONTO, Oct. 23, 2025 /CNW/ – Canadian-British wine journalist, award-winning author, and global influencer Liz Palmer has been honoured with the Best Wine Tourism Communication Award at the internationally recognized Iter Vitis Awards, part of the Council of Europe’s Cultural Routes Programme. The ITER VITIS Conference, held last week in Thessaloniki, Greece, brought together leading global experts, institutions, and regional
“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.” The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece. This inspiring event brought together international experts and institutions to explore how
Etna Days 2025 marked a record-breaking edition, celebrating the cultural, environmental, and enological richness of Sicily’s iconic volcano. Hosted at Il Picciolo Golf Resort, Castiglione di Sicilia, the event united global wine professionals for tastings, vineyard visits, and dialogue on the evolution of Etna DOC wines. This event reinforced Mount Etna as the heart of
Etna Days 2025: Showcasing Etna DOC Wines and Volcanic Terroir Read More »
I am honoured to be recognized by LocalWineEvents.com as one of the Influential Wine Voices, alongside esteemed colleagues from around the world. This recognition highlights individuals who are shaping the future of wine through innovation, education, and a shared passion for viticulture, oenology, and global wine tourism. I remain committed to fostering meaningful dialogue, championing
Liz Palmer named among the “World’s Most Influential Voices” in Wine Read More »
Andrea Perez Castillo holds a degree in Agricultural Engineering from the Autonomous University of Zacatecas, Mexico, and a Master’s in Viticulture and Oenology from the Polytechnic University of Madrid, Spain. Her winemaking career began in 2012 as an assistant winemaker at Tierra Adentro Winery in Zacatecas. Following this, she pursued her master’s studies in Spain,
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