Tag: Rioja

A Historic Milestone for DOCa Rioja: Raquel Pérez Cuevas Becomes First Female President

In a landmark moment coinciding with its centennial, the DOCa Rioja Regulatory Council has appointed Raquel Pérez Cuevas as its first female president. Her election, supported by 99% of the council, signals a transformative step in Spain’s most prestigious wine appellation.

Pérez Cuevas brings decades of leadership as CEO of Bodegas Ontañón and former vice-president of Grupo Rioja. Her presidency comes at a time of significant challenges, including market contraction, generational decline in viticulture, and tensions between large and small producers.

She has pledged to foster inclusivity and dialogue across all sectors of Rioja’s wine community, emphasizing unity over uniformity. With a background in agricultural engineering, oenology, and business management, her vision aims to steer Rioja through economic, generational, and institutional renewal.

“This is a new era for Rioja, one rooted in listening, collaboration, and respect for our shared legacy,” Pérez Cuevas affirmed.

Rioja Wine Tourism Surges to €197 Million in 2024

Spain’s most important wine region, DOCa Rioja, witnessed unprecedented growth in wine tourism, setting new records in both visitor numbers and economic impact. According to the annual Wine Tourism Monitor presented by the Regulatory Council of the Rioja Qualified Designation of Origin, prepared in collaboration with Dinamiza Asesores, presented May 27 2025, the sector generated nearly €200 million, marking a pivotal moment in Rioja’s evolution as a global wine tourism destination.

The Results

In 2024, a total of 912,438 people visited one of the 214 wineries open to wine tourism in the region. This figure represents a 3.54% increase compared to 2023, with positive growth recorded in all three subzones of the designation. Rioja Oriental saw the largest rise in visitors at 10.61%, followed by Rioja Alta with a 4.36% increase. Rioja Alavesa remained stable with a slight growth of 0.82%. The seasonal pattern of tourism persisted, with September and October as the busiest months. August also saw significant visitor numbers, while March experienced a notable surge of 35.78% over the previous year, driven by Easter celebrations. Despite some growth during off-peak months, the data highlights an ongoing need to reduce seasonality.

The report shows that 63.73% of visitors were from Spain, though international demand grew by more than three points to reach 36.27%. Among foreign markets, the United States accounted for 29% of international visitors, followed by the United Kingdom at 17.75% and France at 14.67%. Mexico registered the highest percentage growth among global markets in 2024.

Visitor behaviour data indicates that 80% made reservations for their visits, and 82.37% booked directly without intermediaries. The most common visitor profile was someone interested or enthusiastic about wine (79.27%), followed by passionate wine lovers (69.51%) and food tourists (40.24%).

From the supply side, Rioja wineries offered a broad and diverse range of experiences. Winery tours with tastings and wine sales remain nearly universal services among wineries. Wine and local product tastings, corporate events, and premium experiences are also widely available. Half of the wineries offer dining services upon request, while 14.58% have restaurants open to the public.

Regarding pricing, the average cost for a basic visit with tasting was €22.29, up 7.61% from 2023. Premium visits averaged €40.40, while visits including meals reached €70.21, reflecting a trend toward higher-value offerings.

Wine tourism experiences continue to expand: 61.46% of wineries offer special tastings, and 45.83% provide gastronomic activities such as pairing menus or cooking workshops. Seasonal experiences like grape harvests or grape stomping are available at more than a third of wineries. However, there was a decline in sports-related activities and games such as escape rooms.

Wine tourism events gained prominence in 2024, with more than 60 events hosted at wineries attracting over 30,000 attendees. These included themed tastings, concerts, special pairings, and festivals like Villabuena Wine Fest and Noches de San Lorenzo. Half of the surveyed wineries participated in wine-related events; 40.48% took part in music events; and 21.43% joined gastronomic activities.

Organizationally, 63.83% of wineries have a dedicated wine tourism department staffed by professionals with an average of over nine years of experience. English is spoken at 85.11% of wineries; French at 26.60%; Basque at 13.83%. Surveyed wineries reported a total of 344 direct jobs linked to wine tourism. An additional 65 external collaborators provide services such as guiding or sommelier work.

Profitability was rated positively by 78.48% of wineries; most consider wine tourism already profitable or expect improved results soon. Wineries sold an average of 9.5% of their wine through wine tourism channels; for some, this share exceeded 75%. Nearly all surveyed wineries (97.47%) plan improvements to their tourism projects. Other planned actions include enhancing guided tours, updating promotional materials, staff training, and creating new spaces like shops or tasting areas.

Investment in wine tourism surpassed €3.5 million in 2024—a rise of over 70% from the previous year and more than triple that invested in 2022.

Economically, wine tourism generated €65.74 million for Rioja’s wineries in 2024, a rise of just over six percent from the previous year, with €45.43 million coming from visits and shop sales; €20.3 million from other activities such as events or restaurant services; business events alone contributed more than €2.5 million.

The average spend per visitor in winery shops reached €40.05; basic winery visits averaged €22.29.

Across the entire destination [including spending on accommodation, dining, transport, shopping and other services], the economic impact of wine tourism reached €197.2 million in 2024: an increase of more than €11 million over last year.

The report also profiles visitors: according to a national survey, nearly three-quarters had visited Rioja within the past three years; main travel motivations were interest in wine culture followed by gastronomy and enjoyment of landscape or heritage sites; most traveled as couples or with friends using private cars for both arrival and local travel; average stay was just under three nights with hotels and rural guesthouses preferred; Haro, Logroño and Laguardia were top destinations within Rioja Alta and Rioja Alavesa subzones.

Average daily spending per visitor was estimated at €155, with winery visits as the most popular activity, followed by tastings, paired meals and vineyard walks.

The 2024 Wine Tourism Monitor affirms DOCa Rioja’s stature as a benchmark for sustainable, high-value wine tourism. With continued investment, professional development, and a strong push toward premium and international markets, Rioja is well-positioned to lead the next chapter of enotourism in Europe.

Bodegas Familiares de Rioja leaves the Plenary Session of the Regulatory Council due to its strategic policy

The Rioja Family Winery Association withdraws from the management tables of the Denomination of Qualified Origin (DOCa) Rioja, the Plenary of the Regulatory Council, and the Interprofessional of Rioja Wine, due to its disagreement with the strategic policy, which goes against the business model of the small and medium-sized wineries.

The announcement was made public this week by its President, Eduardo Hernáiz, in an information conference, together with his Vice President and spokesperson on the Regulatory Council, Juan Carlos Sancha, and manager, Ana Jiménez, after the two assemblies of the association, which They have supported the decision, unanimously, they have indicated.

The group was established in 1991 by twenty winegrowers and small wineries in Rioja and currently has almost 70 members with 216 which are accredited in the management bodies of the Denomination of the Interprofessional and Regulatory Council tables.

This representation translates into over half of the total of the commercial branch in both management bodies. Still, its participation is limited to only 8% of this branch and 4% of the votes, as the system of representativeness of the Council.

The departure of this association from the management boards of the DOCa Rioja does not imply its abandonment of the Denomination, a region that is “the best in Spain for making wines of value and quality”, which, from its point of view, has currently lost, where volume is what prevails, the President stated.

The decision was formally communicated this week to the Rioja Wine Interprofessional Regulatory Council, the autonomous governments of La Rioja, the Basque Country and Navarra, as it is a Denomination shared by the three communities, and to the Ministry of Agriculture, as the guardian administration.

“We are Rioja, and we are going to continue being so because we have all our investments in this land and because we continue to believe in it and in its potential to make great wines,” assured the President of the Association.

However, “we do not have the capacity to redirect Rioja’s course towards a model of value, of quality”, which focuses on “sustainable viticulture and the production of quality artisanal wines”, he said.

“We are convinced – he added – that the current situation of Rioja, its wineries and winegrowers, would be very different if the policy followed in recent years had been more concerned with protecting the value of the grapes, the wines and the territory, than to produce more grapes and wine to bring Rioja to its current situation.”

Currently, the DOCa Rioja is going through “one of the biggest surplus crises in its history, sending wines to distillation,” said Hernáiz, who added that, “despite the fact that we have been producing clearly more grapes than we are capable of since 2017 to sell, large companies continued asking for new plantations until very recently.”

For his part, Sancha, one of the oldest members of the Plenary Council, has said that the historical model of the social distribution of the vineyard and wealth is being broken in favor of industrial companies, for which the bills continue to come out, among other aspects, because they sell wines from numerous sources, not only Rioja, as well as liqueurs and spirits.

“We find ourselves unable to change a business model that we do not share, since it is based on the production of wine for food shelves at prices with which small and medium-sized wineries cannot compete,” Sancha states.

The president of the Regulatory Council, Fernando Ezquerro, has conveyed to the association his interest in changing the representation system, but there is no concrete proposal and until there is a modification, which will have to be in the next elections in 2025, Bodegas Familiares will not participate in the decisions of these management bodies.

Source: https://agroinformacion.com/

 

Rioja Adds 15 New ‘Singular Vineyards’

A new order from the Ministry of Agriculture from the Government of Spain recently published in the BOE (APA/873/2023) adds 15 new wine-growing areas of the Rioja Qualified Designation of Origin with the qualitative distinction of “Viñedo Singular”.

The Rioja Qualified Denomination of Origin currently has 148 “Singular Vineyards” in a total area of ​​more than 246 hectares.

The “Singular Vineyard / Viñedo Singular” [Incorporated in 2017] rating is directly linked to the terroir. They were defined as wines from vineyards with a series of unique characteristics and quality guarantees: being over 35 years old; yields not exceeding 5,000 kg. per hectare for red varieties; 6,922 kg. per hectare for white varieties; and is limited to 65 liters per 100 kg. of grapes.

Fernando Ezquerro, President of the DOCa Rioja Regulatory Council states “The initiative demonstrates the Denomination’s commitment to provide differentiation resources to operators to value the specific origin of their product.”

Wine made from “Viñedos Singulares” also has to pass a second qualitative tasting, the first, freshly produced, and the second, just before it is marketed,  it must be considered excellent by a committee of tasters.

The back labels will also mention “Viñedo Singular” which will allow consumers to have the guarantee that the characteristics described are certified by the Regulatory Council.

Here is the list of the 15 new Singular Vineyards: https://shorturl.at/dewF3

Rioja to host the 2023 World’s Best Vineyards

“The World’s Best Vineyards” list is back in 2023 and will be hosted by Rioja, Spain.  Showcasing the best of wine tourism across the globe, the annual “World’s Best Vineyards” list will be revealed at a special live event in July.

As well as its celebrated wineries, charming towns and quaint villages, Rioja is home to Mediterranean forests full of wildlife with high mountain areas to explore and stunning lunar landscapes to discover. The region offers a vast range of fun and memorable outdoor activities for all, including mountain horseback riding, 4×4 driving routes and hot-air ballooning across and over the rolling hills. Known as the gastronomic heartland of Spain, Rioja offers guests delicious culinary experiences from pincho tours to haute cuisine, fine dining and everything in between.

Situated in the north of Spain on the banks of the River Ebro, Rioja is surrounded by the majestic Sierra de Cantabria and Sierra de la Demanda Mountain ranges resulting in a breath-taking and picturesque landscape. It is most well-known for its wide variety of grapes, rich soils, climates, and stunning wineries that never cease to amaze visitors. The region spans 65,000 hectares and is home to more than 600 wineries from world-famous, award-winning destinations with avant-garde architecture to small family-run historical establishments. Preserved generation after generation, each one has something unique to offer guests making it the perfect destination to celebrate this year’s World’s Best Vineyards.

The World’s Best Vineyards annual list highlights the top vineyards to visit globally and aims to promote wine tourism around the world. Each year the list showcases unique vineyards with unrivalled visitor experiences, from modern architectural wonders, UNESCO-protected ancient cellars, and Michelin-starred restaurants to family-run wineries with intimate tours. The Voting Academy consists of over 500 leading wine experts, sommeliers and travel experts and they submit their nominations based on the different criteria that make the best destination vineyard, including quality of the overall experience, ambiance, cuisine, activities, views, staff, and value for money. The results are then collated and converted into the annual World’s Best Vineyards list.

Fernando Ezquerro, President of Denominacion de  stats: “It is an honour to host the prestigious World’s Best Vineyards 2023 event and a great opportunity to show the world why Rioja is Spain’s finest wine region. Rioja’s history and traditions have led it to establish itself not only as the leading winemaking region in Spain, but also as the country’s go-to destination for wine tourism, which has had a driving effect on the recovery and diversification of tourism in Spain. Our passion for hospitality and wine making makes Rioja such a special place to visit.”

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