Category: Wine Marketing

Alto Adige Wine Summit 2025: Expanding Horizons and Strengthening Global Influence

The Consorzio Alto Adige Wines has successfully concluded the Alto Adige Wine Summit 2025, marking its most ambitious and internationally resonant edition to date. Held biennially, the summit serves as the preeminent platform for positioning Alto Adige as a dynamic contributor to the global wine dialogue, uniting international trade media, sommeliers, wine merchants, and hospitality professionals.

For the first time in its history, the summit extended its program by two additional days, reflecting its growing scope and influence. From September 4 to 8, a total of 82 delegates from thirteen countries immersed themselves in the cultural and viticultural fabric of Alto Adige. Participants engaged in exclusive behind-the-scenes experiences, in-depth tastings, and direct exchanges with local winegrowers and producers, thereby gaining a comprehensive understanding of the region’s unique terroirs and winemaking traditions.

The summit’s opening sessions introduced international wine journalists and opinion leaders to the region’s viticultural identity, while the expanded program specifically targeted sommeliers, wine merchants, and hospitality professionals. This deliberate broadening of audiences reflects Alto Adige’s strategic aim of deepening its global market presence and strengthening cross-sector partnerships.

A major highlight was the large-scale tasting hosted at NOI Techpark in Bolzano, which presented 365 wines from 100 producers. This unprecedented showcase provided delegates with a singular opportunity to appreciate the breadth, quality, and stylistic diversity of Alto Adige’s contemporary wine production.

The strong representation of U.S. media reinforced Alto Adige’s rising prominence in the American market, its most dynamic export destination.

With its expanded scope, the Alto Adige Wine Summit 2025 has further cemented its role as a global reference point for promoting wine culture, trade dialogue, and cross-cultural exchange, strengthening Alto Adige’s position within the evolving landscape of international wine.

Global Tourism Rebounds:  690 Million Travellers Drive 2025 Growth Despite Global Uncertainty

The international tourism sector demonstrated notable resilience in the first half of 2025, recording a 5% increase in global arrivals compared to the same period in 2024, according to the latest UN Tourism data. This upward trajectory translated into approximately 690 million international tourist movements between January and June, a figure that underscores both the sector’s adaptability to persistent global challenges and its pivotal role in sustaining economic growth. Despite uneven performance across regions, the data reflects tourism’s continued capacity to drive employment, stimulate investment, and reinforce cultural exchange, while simultaneously highlighting the urgent need for sustainable, inclusive policy frameworks.

Regional Performance Breakdown (January–June 2025)

The global overview conceals important regional disparities in tourism performance during the first half of 2025, underscoring the uneven pace of recovery and growth:

Africa registered the strongest performance worldwide, with international arrivals up 12% year-on-year. Both North Africa (+14%) and Sub-Saharan Africa (+11%) achieved double-digit growth, reflecting the region’s increasing competitiveness and diversification of source markets.

Europe, hosting nearly 340 million international visitors in the first half of the year, grew 4% compared to 2024 and 7% compared to 2019. Growth was concentrated in Northern, Western, and Southern Mediterranean Europe (+3%), while Central and Eastern Europe rebounded strongly (+9%) but remained below pre-pandemic benchmarks.

The Americas presented a more fragmented picture, recording 3% overall growth. South America (+14%) emerged as a regional leader, while Central America (+2%) saw modest expansion. In contrast, North America (+0%) and the Caribbean (+0%) plateaued, largely due to softening demand from U.S. travellers.

The Middle East experienced a 4% decline in arrivals compared to the same period of 2024, reflecting volatility after its strong post-pandemic rebound. Nevertheless, the region’s performance remains remarkable at +29% relative to 2019, highlighting its expanded capacity to attract long-haul travel.

Asia and the Pacific advanced by 11% year-on-year, reaching 92% of pre-pandemic levels. North-East Asia (+20%) posted the sharpest rebound, though it remained below 2019 figures. Major destinations such as Japan (+21%), Vietnam (+21%), and the Republic of Korea (+15%) stood out, while Malaysia, Indonesia (+9%), and Hong Kong (+7%) showed gradual stabilization.

The trajectory of international tourism in 2025 demonstrates both its economic potential and its vulnerability to macroeconomic and geopolitical pressures. While strong growth in Africa, Asia-Pacific, and parts of Europe suggests an enduring appetite for travel, elevated inflation, fluctuating consumer confidence, and regional disparities underscore the necessity of adaptive governance and industry innovation. As the UN Tourism Confidence Index projects cautious optimism for the remainder of the year, stakeholders are reminded that resilience must be coupled with sustainability. Ultimately, tourism’s long-term vitality will depend not only on the volume of arrivals but on the sector’s ability to foster equitable benefits, mitigate environmental pressures, and contribute meaningfully to local economies and global cultural interconnectedness.

Sources: UN Tourism Confidence Index
World Tourism Barometer

The Best Hotel Wine Cellars in North America according to MICHELIN Guide

Wine has long been intertwined with the art of hospitality, yet a select number of hotels elevate the experience to the highest level by curating world-class cellars that rival esteemed restaurants and private collections. According to MICHELIN Guide, these properties redefine the concept of luxury lodging, offering immersive oenological journeys that appeal to both seasoned connoisseurs and aspiring enthusiasts.

At these destinations, wine is not simply an accompaniment to a fine meal; it is the foundation of the entire stay. Guests may encounter sommeliers who serve as personal guides, expansive cellars that read like encyclopedias of viticulture, and opportunities to pair rest with rare vintages.

From California’s iconic Cabernet Sauvignon estates to the refined lakeside retreats of Québec, these hotels embody the essence of wine tourism in North America. They serve as cultural crossroads, blending terroir, tradition, and innovation into an experience that extends beyond the bottle.

Rosewood Miramar Beach, Montecito, California

This Two-MICHELIN-Key resort looks and feels like a posh summer home. It’s fitting then that Caruso’s isn’t just a MICHELIN-Starred and Green Star restaurant with an ocean view—it’s also home to one of Southern California’s most extravagant wine cellars, stocked with 22,000+ bottles and a serious Burgundy collection. The sommelier team is armed with rare verticals and white gloves, and you’ll find that most guests here dress for dinner, even if they’re just heading downstairs, or opting to enjoy from their suite. Also located at Rosewood Miramar Beach? AMA Sushi with edomae-style sushi, available à la carte or as an omakase.

Rosewood Miramar Beach Wine Cellar, Napa Valley, California

A 15,000-bottle cellar. Lunch overlooking the Rutherford vines. And a wine list that reads like the Napa Valley Book of Genesis. This Three-MICHELIN-Key resort with a MICHELIN-Starred restaurant of the same name doesn’t shout — it purrs, in silky Bordeaux and well-structured Chardonnay. Whether you’re toasting at the bar or reclining in a vineyard-view suite, every sip is a reminder that heaven might just be spelled C-A-B.

SingleThread Inn, Sonoma, California

SingleThread is a unicorn; it’s a Three-MICHELIN-Key hotel with a Three-MICHELIN-Star and Green Star restaurant tucked inside. Here in this culinary sanctuary, dinner unfolds like a symphony, and the wine pairings are its most delicate movement. Located in California’s Wine Country, the inn’s cellar is both impressive and intimate; designed not just to dazzle, but to deepen your understanding of the bottle in front of you. Expect somm-led education, rare local vintages and a breakfast that might just come with a splash of Pét-Nat.

The Little Nell, Aspen, Colorado

Come for the snow, stay for the Pinot Noir. The One-MICHELIN-Key Little Nell may be best known for ski-in, ski-out luxury and its Element 47 restaurant, but oenophiles know it for its award–winning wine cellar: over 20,000 bottles deep, with verticals that rival some European royalty. Prefer your wine with altitude? Book a sommelier-led ski tour, complete with slope-side sabrage. Yes, really.

The Inn at Little Washington, Washington, D.C.

This spot is in a sleepy little town outside of Washington, D.C., but just happens to be home to the region’s only Three-MICHELIN-Star and Green Star restaurant. The dining room is like a Versailles fever dream, and the wine cellar could double as a museum. At Patrick O’Connell’s countryside fantasy, the wine program is an experience unto itself, with deep French and American verticals, pairing flights that border on spiritual and tours that feel like a pilgrimage. You’ll sleep well—but not before a Château d’Yquem nightcap.

Post Hotel & Spa, Lake Louise, Canada

You’ll come for the glacial views and stay for the cellar, which spans more than 22,000 bottles. Discover rare vintages, winemaker dinners and private tastings—all housed in this MICHELIN-Key alpine lodge. It’s the kind of place where après-ski means Amarone, and the wine cellar is deeper than the snowpack.

Manoir Hovey, Québec

Québec’s most refined country escape comes with a serious side of vin. The Two-MICHELIN-Key Manoir Hovey houses a 15,000-bottle cellar and leans proudly into local pairings, offering Québécois wines you won’t find at your downtown wine bar. Book a table at Le Hatley for fine dining or Le Tap Room for a more casual setting. It’s as much about terroir as it is about taste—and yes, there’s foie gras involved.

As wine tourism continues to flourish globally, the MICHELIN Guide’s recognition of these hotels underscores a growing trend: travellers no longer seek only a destination, but a holistic experience that marries luxury, culture, and vinous discovery.

Source:  MICHELIN Guide

Emirates Elevates Luxury Inflight Experience with Dom Pérignon Rosé  Champagne in First Class

Emirates has further strengthened its reputation for offering one of the world’s most exclusive inflight wine and champagne selections by introducing Dom Pérignon Rosé Vintage 2009 to its first-class menu. This distinguished cuvée will be available for a limited time across all Emirates routes departing from Dubai.

The airline maintains exclusive global rights to serve Dom Pérignon Champagne onboard, including the Dom Pérignon Vintage 2015 and the Dom Pérignon Plénitude 2 2006, which already feature prominently on its first class offering.

Emirates has invested more than USD 1 billion into its wine program over the past 16 years, with its dedicated wine cellar in France currently holding a remarkable 6.5 million bottles. This long-term commitment underscores the carrier’s dedication to curating a refined and unparalleled gastronomic experience in the skies.

Dom Pérignon Rosé 2009

Dom Pérignon Rosé 2009 is crafted with a higher proportion of Pinot Noir than its classic counterpart, is renowned for its intense color, bold structure, and layered complexity. Emirates describes it as embodying the richness of a “generous growing season,” with tasting notes highlighting a bouquet of rose petals, orange oil, and saffron, followed by vibrant flavors of raspberry, cherry, cassis, and fig, deepened by undertones of liquorice and gingerbread.

By adding this celebrated vintage to its portfolio, Emirates reinforces its position as a leader in luxury air travel, where fine wine and Champagne form an integral part of the passenger experience.

Radici del Sud 2025: Celebrating the Roots of Southern Italian Wine and Food

The twentieth edition of Radici del Sud recently concluded spectacularly, marking another milestone for this renowned annual celebration of Southern Italian wine and culinary excellence. Held from June 4–9, 2025, at the historic former Distillery Paolo Cassano in Gioia del Colle, Puglia, this unique gathering brought together wine producers, international buyers, critics, journalists, and passionate consumers to celebrate and promote the authentic flavours of the South.

A Rich History of Southern Italian Wine Promotion

Founded in 2005, Radici del Sud (literally “Roots of the South”) was created to highlight the often-underestimated viticulture of Southern Italy. What began as a showcase exclusively for Apulian wineries has significantly grown over the years to include wines from all Southern Italian regions: Puglia, Campania, Calabria, Basilicata, Sicily, Molise, Abruzzo, and Sardinia.

The event’s mission remains unchanged: to highlight the unique identity of these wines and support producers in reaching international markets. This is achieved through professional tastings, B2B meetings, and conferences that emphasize sustainability and indigenous grape varieties such as Primitivo, Negroamaro, Aglianico, Nero d’Avola, and Greco.

The 2025 Event Experience

This year’s edition offered participants a complete immersion into Southern Italian wine culture. Guided tours on June 5 and 6 introduced guests to historic sites, local cellars, and Mediterranean cuisine at top restaurants. On June 7 and 8, structured B2B meetings paired producers with industry professionals, with about 20 wine producers featured in each session. These intimate exchanges allowed winemakers to tell the story of their wines and present full portfolios.

The festivities concluded on June 9 with a grand tasting featuring more than 100 wine and olive oil producers from Southern Italy. Open to both enthusiasts and industry specialists, this showcase gave importers and visitors the opportunity to discover new products while exploring the beautiful city of Bari.

Wine Competition and Quality Recognition

A highlight of Radici del Sud is its prestigious wine competition, where an international panel conducts blind tastings of hundreds of wines. The judges assess both technical excellence and the ability to express terroir and tradition.

This year’s tasting revealed exceptional quality across categories: Puglian rosés stood out with their bright character, Calabrian whites showed impressive complexity, and Southern Italy’s signature bold reds reaffirmed their distinctive intensity and depth.

Beyond Wine: Celebrating Culinary Heritage

Radici del Sud also celebrates the culinary traditions of the South with cooking shows, tastings, and presentations by chefs and food artisans. This holistic approach reinforces the deep connection between land, wine, and cuisine.

Wine Tourism in Puglia

Puglia has become a top wine tourism destination, as underscored by the event. Most wineries now offer tasting rooms and visitor facilities, while many provide integrated experiences such as cooking classes, wellness programs, vineyard dinners, sunset tastings, and grape harvest participation. With accommodations available at many estates, wine lovers can fully immerse themselves in the local terroir.

A Platform for Southern Italian Excellence

Over two decades, Radici del Sud has become a vital platform for showcasing the hidden gems of Italy’s southern wine regions. In an industry often dominated by northern and central Italian wines, it gives voice to the South, where sun, soil, and centuries of tradition create wines of remarkable character.

The 20th edition once again demonstrated that Southern Italian wines deserve recognition on the global stage. By highlighting authentic, terroir-driven wines and supporting local producers, Radici del Sud strengthens Southern Italy’s reputation as a source of distinctive, high-quality wines rooted in cultural and geographical heritage.

Filippo Magnani