Tag: Spanish Wine

Barcelona Wine Week 2026: Strengthening Spain’s International Wine Strategy

The sixth edition of Barcelona Wine Week (BWW) concluded in 2026 with strong indicators of international expansion, commercial vitality, and sectoral influence, reaffirming its role as a strategic platform for positioning Spanish quality wine in global markets. Hosted at Fira de Barcelona, the event recorded 25,953 professional visitors, representing a 25% increase over the previous edition—and brought together 1,350 wineries operating under 90 Denominations of Origin and quality seals.

This diverse exhibitor base, encompassing both major producers and small-scale artisanal wineries, reflected the structural richness of Spain’s wine sector and its growing export orientation. Approximately 73% of participants exhibited under official appellation frameworks, while the remaining 27% operated under independent brand identities, illustrating the sector’s balance between institutional governance and entrepreneurial dynamism.

Internationalisation emerged as a defining feature of the 2026 edition. Twenty per cent of visitors originated from more than 70 countries, supported by an expanded hosted buyer programme developed in collaboration with national export agencies. A total of 962 international buyers from key markets, including the United States, Brazil, Germany, China, India, Indonesia, and several Mercosur countries, participated in the event.

At the inauguration of BWW, the Minister of Agriculture, Fisheries and Food, Luis Planas, announced the deployment of an ambitious international promotion strategy to consolidate the presence of Spanish products in emerging markets with high growth potential, including India, the Mercosur bloc, and Indonesia as key destinations for the agri-food sector, particularly winemaking.

According to BWW President Javier Pagés, the scale of international engagement confirms the fair’s growing capacity to showcase the territorial diversity and qualitative distinctiveness of Spanish viticulture. The volume and intensity of buyer–exhibitor interactions further demonstrate sustained global demand for Spanish wines across multiple price and stylistic segments.

Beyond its commercial dimension, BWW 2026 reinforced its knowledge-based mission through an extensive programme of tastings, conferences, and professional forums. A total of 138 speakers, including critics, oenologists, Masters of Wine, and international analysts—contributed to sessions addressing heritage, innovation, and sustainability. Particular attention was devoted to the legacy of great family wine dynasties, alongside contributions from Jancis Robinson of the Financial Times, who highlighted the global relevance of Spanish terroirs and evolving production models.

The fair’s estimated economic impact on the city of Barcelona, calculated at approximately €17 million, further illustrates its significance within the regional tourism and events economy. More broadly, Barcelona Wine Week 2026 demonstrated how trade fairs can function as integrated ecosystems, combining commercial exchange, professional education, policy alignment, and destination branding.

A Historic Milestone for DOCa Rioja: Raquel Pérez Cuevas Becomes First Female President

In a landmark moment coinciding with its centennial, the DOCa Rioja Regulatory Council has appointed Raquel Pérez Cuevas as its first female president. Her election, supported by 99% of the council, signals a transformative step in Spain’s most prestigious wine appellation.

Pérez Cuevas brings decades of leadership as CEO of Bodegas Ontañón and former vice-president of Grupo Rioja. Her presidency comes at a time of significant challenges, including market contraction, generational decline in viticulture, and tensions between large and small producers.

She has pledged to foster inclusivity and dialogue across all sectors of Rioja’s wine community, emphasizing unity over uniformity. With a background in agricultural engineering, oenology, and business management, her vision aims to steer Rioja through economic, generational, and institutional renewal.

“This is a new era for Rioja, one rooted in listening, collaboration, and respect for our shared legacy,” Pérez Cuevas affirmed.

Rioja Wine Tourism Surges to €197 Million in 2024

Spain’s most important wine region, DOCa Rioja, witnessed unprecedented growth in wine tourism, setting new records in both visitor numbers and economic impact. According to the annual Wine Tourism Monitor presented by the Regulatory Council of the Rioja Qualified Designation of Origin, prepared in collaboration with Dinamiza Asesores, presented May 27 2025, the sector generated nearly €200 million, marking a pivotal moment in Rioja’s evolution as a global wine tourism destination.

The Results

In 2024, a total of 912,438 people visited one of the 214 wineries open to wine tourism in the region. This figure represents a 3.54% increase compared to 2023, with positive growth recorded in all three subzones of the designation. Rioja Oriental saw the largest rise in visitors at 10.61%, followed by Rioja Alta with a 4.36% increase. Rioja Alavesa remained stable with a slight growth of 0.82%. The seasonal pattern of tourism persisted, with September and October as the busiest months. August also saw significant visitor numbers, while March experienced a notable surge of 35.78% over the previous year, driven by Easter celebrations. Despite some growth during off-peak months, the data highlights an ongoing need to reduce seasonality.

The report shows that 63.73% of visitors were from Spain, though international demand grew by more than three points to reach 36.27%. Among foreign markets, the United States accounted for 29% of international visitors, followed by the United Kingdom at 17.75% and France at 14.67%. Mexico registered the highest percentage growth among global markets in 2024.

Visitor behaviour data indicates that 80% made reservations for their visits, and 82.37% booked directly without intermediaries. The most common visitor profile was someone interested or enthusiastic about wine (79.27%), followed by passionate wine lovers (69.51%) and food tourists (40.24%).

From the supply side, Rioja wineries offered a broad and diverse range of experiences. Winery tours with tastings and wine sales remain nearly universal services among wineries. Wine and local product tastings, corporate events, and premium experiences are also widely available. Half of the wineries offer dining services upon request, while 14.58% have restaurants open to the public.

Regarding pricing, the average cost for a basic visit with tasting was €22.29, up 7.61% from 2023. Premium visits averaged €40.40, while visits including meals reached €70.21, reflecting a trend toward higher-value offerings.

Wine tourism experiences continue to expand: 61.46% of wineries offer special tastings, and 45.83% provide gastronomic activities such as pairing menus or cooking workshops. Seasonal experiences like grape harvests or grape stomping are available at more than a third of wineries. However, there was a decline in sports-related activities and games such as escape rooms.

Wine tourism events gained prominence in 2024, with more than 60 events hosted at wineries attracting over 30,000 attendees. These included themed tastings, concerts, special pairings, and festivals like Villabuena Wine Fest and Noches de San Lorenzo. Half of the surveyed wineries participated in wine-related events; 40.48% took part in music events; and 21.43% joined gastronomic activities.

Organizationally, 63.83% of wineries have a dedicated wine tourism department staffed by professionals with an average of over nine years of experience. English is spoken at 85.11% of wineries; French at 26.60%; Basque at 13.83%. Surveyed wineries reported a total of 344 direct jobs linked to wine tourism. An additional 65 external collaborators provide services such as guiding or sommelier work.

Profitability was rated positively by 78.48% of wineries; most consider wine tourism already profitable or expect improved results soon. Wineries sold an average of 9.5% of their wine through wine tourism channels; for some, this share exceeded 75%. Nearly all surveyed wineries (97.47%) plan improvements to their tourism projects. Other planned actions include enhancing guided tours, updating promotional materials, staff training, and creating new spaces like shops or tasting areas.

Investment in wine tourism surpassed €3.5 million in 2024—a rise of over 70% from the previous year and more than triple that invested in 2022.

Economically, wine tourism generated €65.74 million for Rioja’s wineries in 2024, a rise of just over six percent from the previous year, with €45.43 million coming from visits and shop sales; €20.3 million from other activities such as events or restaurant services; business events alone contributed more than €2.5 million.

The average spend per visitor in winery shops reached €40.05; basic winery visits averaged €22.29.

Across the entire destination [including spending on accommodation, dining, transport, shopping and other services], the economic impact of wine tourism reached €197.2 million in 2024: an increase of more than €11 million over last year.

The report also profiles visitors: according to a national survey, nearly three-quarters had visited Rioja within the past three years; main travel motivations were interest in wine culture followed by gastronomy and enjoyment of landscape or heritage sites; most traveled as couples or with friends using private cars for both arrival and local travel; average stay was just under three nights with hotels and rural guesthouses preferred; Haro, Logroño and Laguardia were top destinations within Rioja Alta and Rioja Alavesa subzones.

Average daily spending per visitor was estimated at €155, with winery visits as the most popular activity, followed by tastings, paired meals and vineyard walks.

The 2024 Wine Tourism Monitor affirms DOCa Rioja’s stature as a benchmark for sustainable, high-value wine tourism. With continued investment, professional development, and a strong push toward premium and international markets, Rioja is well-positioned to lead the next chapter of enotourism in Europe.

Wine Review: Two Wines from Marqués de Riscal [voted #1 Vineyard in the World]

Marqués de Riscal

Located in the picturesque Basque Country, the Marques De Riscal winery in Elciego, Spain, is a beacon of viticultural excellence. This historic winery, founded in 1858, has recently been voted the #1 vineyard in the world by the World’s Best Vineyards 2024 and received the Best Vineyard in Europe Award. The winery’s commitment to innovation and quality is also evident in every bottle they produce, making it a must-visit destination. You can explore the stunning vineyards, tour the state-of-the-art winery facilities, and indulge in tastings of their award-winning wines.

At the heart of the Marqués de Riscal City of Wine stands Hotel Marques De Riscal, designed by the renowned architect Frank Gehry. This hotel offers a unique and unforgettable experience, blending modern design with the rich history of the region. With its combination of award-winning wines, luxurious accommodations, and rich cultural experiences, Marques De Riscal is truly a destination that should be on your bucket list!

Website Link: https://www.marquesderiscal.com/en

Wine Reviews

2023 Marques de Riscal Rueda

This organic wine is a testament to Marqués de Riscal’s commitment to quality and innovation. This vibrant white wine, crafted from the Verdejo grape, offers a bouquet of white flowers with hints of grass and fennel. On the palate, it is crisp and refreshing, with a well-balanced acidity that makes it a perfect companion for seafood dishes and light salads. The finish is clean and lingering, leaving a pleasant aftertaste that invites another sip.

90 Points
Liz Palmer

2020 Marques de Riscal Reserva

This Rioja wine is a robust red wine that showcases the depth and complexity of the Tempranillo grape. Aged for 24 months in American oak barrels, this wine exudes rich aromas of licorice, cinnamon and black pepper. The palate is full-bodied and velvety, with well-integrated tannins with a long, persistent finish.

This Rioja Reserva pairs beautifully with grilled meats, hearty stews, and aged cheeses, making it a versatile choice for any occasion.

93 Points
Liz Palmer

Duero Wine Fest 3rd Edition – Part 2

Juan García-Gallardo, Vice President of Junta de Castilla y León opened the Duero Wine Fest 3rd Edition this week in the beautiful Spanish Renaissance city of Salamanca.

He stated that wine is “one of the oils” of the economy of Castilla y León and the its importance.

“It is a fundamental part of the economy of Castilla y León, one of the oil and major sources of wealth, García-Gallardo states, highlighting that the turnover is almost one billion euros, provides 33,000 jobs, and contributes almost 4% of the Gross Domestic Product of Castilla y León.”

García-Gallardo also values the progress taken by the wineries from this region, highlighting that the Ribera del Duero denomination has overtaken Rioja. He further states: “We are going to continue supporting the 16 designations of origin so that they continue to grow in market share, so that they continue to have more facilities and so that they continue to conquer different markets.”

The Duero Wine Fest closed on Tuesday with over 400 attendees. Some key topics for the closing day included: the decline in wine consumption; the importance of the promotion of wine tourism, and the use of technology to reach consumers.

Wine tourism – Global Trends was the main topic of a presentation given by Gergely Szolnok, Professor of Market Research at Geisenheim University. He presented his studies which showed that 80 percent of tourists are not interested in visiting a winery, so wineries must “change their strategies and focus on that type of visitor, seeking to attract them.”

Some of the modifications he recommended include combining gastronomy with wine tourism, taking sustainability into account and adding more innovative aspects such as digital tours or facilitating access for caravan tourism, which is the new big thing!

He also highlighted the importance of the wineries themselves being well-managed, not only in their administrative, production, marketing or vineyard management, but also in terms of the clients and visitors they receive.

The importance of wine tourism was also discussed by Ignacio Gurría, who stated that wine tourism is “the spearhead of wine sales.” In his opinion, wine tourism can be an opportunity to improve consumption.

In his lecture, Impact of New Technologies on the Promotion and Marketing of Douro Wines, Ignacio Gurría, Executive Director of the working group of the Digitalisation and Wine Hub of the FEV (Digitalisation and Wine Markets),
shared his position on digitalization and wine markets and encouraged wineries to implement a digitalization strategy in their marketing program: “In technology you are never late, you arrive good or bad, that is the reality; it is not a question of time, but to do it well” he states.

For digitalization, he further urged wineries to have websites, to have their digital presence controlled, and he insisted on having good data: “Good data is valuable to the winery, which should be the objective.

The congress was promoted by the Department of Agriculture, Livestock and Rural Development of the Government of Castilla y León through the Agrarian Technological Institute, which has the objective is to position the Duero as one of the most important wine rivers in the world.

The main objective of the International “Duero Wine” Congress is to value the hydrographic basin of the Duero River as a unique territory, sustaining quality wines with different personalities, disparate flavors, to which are added the wines of Bierzo, endowed with its characteristic Atlantic nature, and the singularities of Sierra de Salamanca and Cebreros.

The Duero Wine Fest 2024 presentations can be seen on the congress’s YouTube channel:
https://www.youtube.com/@duerowinefest2024/videos