Enjoy Now Wines, LLC, based in Sonoma, California, announced last week the official launch of its new community of ‘young sommeliers.’ This new initiative is designed to serve as a transformative industry catalyst aimed at fostering meaningful connections between younger generations, specifically Gen Z and Millennials, and the wine industry. Enjoy Now Wines™ set up […]
A recent study by the University of Bordeaux and the University of Verona suggests the wine industry could see a recovery starting in 2026. The research used Italian wine producer Masi as a case study. A few weeks ago, an academic research paper “Resilience and preparation for the next cycle of global wine consumption. Masi:
Academic Study Forecasts Wine Industry Revival by 2026 Read More »
VinterActive, a leader in direct-to-consumer (DTC) marketing within the wine industry, has published its latest research report, VinQuest™ 2025: Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries. This rigorous study, utilizing a methodology with a 3% margin of error at a 95% confidence level, presents pivotal benchmarks in contemporary wine marketing
Wine Industry Study Finds Growing Use of SMS, Online Chat & Age Gates in 2025 Read More »
The United States imported $26.6 billion in alcoholic beverages in 2022. Total U.S. imports of distilled spirits, beer, and wine accounted for 14 % of all U.S. agricultural imports. Distilled spirits were the largest and fastest-growing segment of these products, accounting for almost half or $12 billion of U.S. alcohol imports. Source: USDA Economic Research
2022 Data for U.S. Alcohol Imports Read More »
Pau Roc, the Director General of OIV has alerted the global wine industry to quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world. Speaking at the recent inaugural symposium on the Digitalization of the Vine and Wine Sector, Pau Roca, Director General of the International
At an online conference this week, members of the International Wineries for Climate Action (IWCA) spoke of the need to “be activists” in order to bring about real change in the fight against carbon emissions. Founded last year by Familia Torres and Jackson Family Wines, the IWCA is a small but growing group of wineries
Rob Symington on Climate Change: “We Have To Be Activists” Read More »
Speaking from the OIV’s [International Organisation of Vine and Wine] headquarters in Paris, by web conference to over 3,000 international wine journalists, and trade, Director-General Pau Roca presented today [April 23, 2020] details of the 2019 wine production, consumption, and international trade. The impact of Covid-19 in the sector was also highlighted. Here are the
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