Category: Wine Trade

Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business.

Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes Forum (SAWRF)’s strategic objectives to conduct research focused on industry needs and knowledge gaps. Vinpro, and Vintelligence collaborated last year to release the SA Wine Tourism Visitor Research Report 2022 and this year the goal is smarter use of technology.

“We are extremely excited to have kicked off this amazing pilot program and we want cellars to get involved now,” says Marisah Nieuwoudt, wine tourism manager at Vinpro. “The new pilot program was launched together with Flow Networks, specialists in location analytics, proximity marketing and Guest Wi-Fi. This year we want to use the technology to our advantage to count our visitors and note where they come from, to understand the size and make-up of the total market. We want to help our wineries stay connected to wine tourists between visits, making consumer engagement in the DTC wine space possible.”

A tasting room is both the heart of the DTC sales strategy and the conversion zone for future online sales. The more data you can collect and record about customers, the better your can tailor offers and personalize communication. Flow Networks will work with the cellars involved on their marketing strategy to assist on cross-channel sales, manage their online reputation, build a loyalty and rewards program, or send offers via e-mail. Flow Networks is a reputable service provider, licensed to use Purple, and used by some of the largest brands in the world.

Presence Analytics is a software module that counts the number of mobile devices in range of a producer or cellar’s Wi-Fi router using a built-in location sensor. Visitors do not need to be connected to the farm’s Wi-Fi to be counted. It also measures the time spent in the venue and the frequency of visits.

Wi-Fi Analytics records visitors’ information that connect to a guest Wi-Fi service. A CRM record is created for each guest when they connect and is updated every time they return. This is done by linking up one or more of the farm’s existing Wi-Fi routers to the Purple Wi-Fi platform. Purple is installed on top of the existing Wi-Fi infrastructure, and setup takes less than an hour. The system can be managed via an online portal accessible to wineries. Purple instantly starts building a database via its user-friendly, custom-branded Wi-Fi landing pages once the winery goes live.

“As a region, we believe that wine tourism is not only about enjoying exquisite wines and breath-taking landscapes but also about harnessing the power of data and intelligence to support the growth of wineries and enhance our visitors’ experiences,” says Melody Botha, CEO Breedekloof Wine Valley. “That’s why we are proud to take part in the wine tourism research pilot program. By participating in this program, we aim to unlock valuable insights that can inform strategic decision-making for our wineries, enabling them to optimize their DTC business operations, improve customer engagement, and create memorable experiences for visitors. We recognize the potential of data-driven approaches to drive innovation and foster sustainable growth in the wine tourism industry.”

“We see this pilot program as an opportunity to pool our collective knowledge and expertise, so we can elevate our wine tourism offerings and position our region as a premier wine destination. We envision a future where wineries in our region can thrive in the DTC market, and where visitors can have truly exceptional wine tourism experiences,” Botha concluded.

“The tourism sector is one of the largest economic contributors in the Cape Winelands District. Between our mandated function of generating opportunities through local economic development and our role as Regional Tourism Office, this exciting and technologically advanced project ticks all the right boxes for the Cape Winelands District Municipality,” says Dr Elna von Schlicht, executive mayor of the Cape Winelands District Municipality.

 

Current State of the World Vine and Wine Sector [Web Conference]

The Director General of the International Organisation of Vine and Wine, Pau Roca, will review the current situation of the vitivinicultural sector at a global scale on

Thursday, April 20th  3 PM CET

with presentations and data on: World Wine Trade, World Wine Consumption, and World Wine Production.

The OIV is the intergovernmental organization of a scientific and technical nature of recognized competence for its work concerning vines, wine, wine-based beverages, table grapes, raisins and other vine-based products. It is composed of 49 Member States.

Web Conference:
Register to attend https://bit.ly/3MUDWWT

#wine #winelovers #winetrade #winenews #winebusiness #wineeconomics  #wineindustry #winetasting #vines #oiv #vinho #enologia #vitivinicultura #viticultura #viticulture #vine #news #trending

 

Vino Nobile di Montepulciano Preview 2023 by Filippo Magnani

Tuscany’s “Old Red Wine Zone” becomes a leader in sustainability

The 2023 edition of the highly anticipated Anteprima Vino Nobile di Montepulciano returned to the medieval fortress of Montepulciano on February 15th.. The doors were opened to the public from Saturday the 18th to Monday the 20th. There were over 40 producers present, which is over half of the denomination.

Participants had the opportunity not only to taste both the 2020 vintage and 2019 reserve wines, they also had chance to learn about DOCG’s innovative projects related to sustainability and the ‘Pieve’ project which defines 12 unique zones of production called “Additional Geographic Units.”

As the first DOCG in Italy, Vino Nobile di Montepulciano is also leading the way in sustainability and is now the first Italian denomination to have received the sustainability certification mark under the Equalitas standard. This has been a long journey, that started back in 1985 when the Consortium, with the support of the Municipality of Montepulciano, decided to install a network of meteorology stations to record weather data throughout the entire production area. Expert agronomists made recommendations based on the findings to limit the use of chemical pesticides. Further studies were done in 1992 and 2006 to investigate the soils and biological waste respectively. Then in 2015, the “Vino Nobile di Montepulciano Carbon Footprint” project became a model on a national scale, calculating the CO2 emissions for one bottle of Vino Nobile. The protocol established by Equalitas for certification is extremely rigorous and includes numerous environmental requirements, such as measuring the carbon footprint, the water footprint, and socio-economic compliance with free trade unions and equal opportunities.

The “Pievi” project continues the route towards the excellence of the pure expression of Sangiovese

Launched in 2021, during the pandemic, the Consorzio of Nobile di Montepulciano introduced 12 Additional Geographical Units called “Pievi” that are the result of an in-depth study of history, landscape, and wine production. The name refers to the ancient parish churches used to divide the territory into areas as far back as Roman times. The goal of the Consortium with this project is to reaffirm and codify a current physical reality with its ancient historical roots since Montepulciano is one of the oldest wines documented in the Middle Ages. In fact, one of the most interesting documents testifying to the existence of a Montepulciano wine production and marketing district dates back to a rare sales contract from 17th October 1350, preserved in the Madonna de’ Ricci (crociferi) collection found in the Italian National Archives in Florence. The first Vino Nobile wines with the “Pieve” label from the 12 selected zones will be released next year.

The noble heritage of Montepulciano

A symbol of local culture, the village of Montepulciano is situated on a gently sloping limestone hill that separates Val di Chiana from the Val del Orcia. Due to its rich history, Montepulciano represents a sort of open-air museum in the heart of one of the most popular and explored wine destinations in Tuscany. The old town is filled with Etruscan artifacts, Renaissance buildings, ornate churches decorated by illustrious artists, ancient theatres, and local artisan shops—a perfect place for wine enthusiasts to immerse themselves in Tuscan beauty and history.

 

Chianti Classico Collection 2023: producers who embody passion, and strive for excellence – Filippo Magnani

The Chianti Classico Collection 2023 came together this year, for its flagship event, “Anteprime Toscana.” The Collection plays an important role in spreading awareness and improving transparency of one of Italy’s most charming and multifaceted wine territories.

The “Collection” took place in the beautiful Leopolda Station in Florence. It was the 30th edition, hosting a record number of producers (206 Black Rooster Estates) who presented the latest vintages of their Chianti Classico, Riserva and Gran Selezione wines to both the press and industry professionals. A total of 750 wines were presented between Chianti Classico Annata, Riserva, Gran Selezione and barrel samples from the 2022 vintage. The event was opened to the public on Valentine’s Day also offering an immersive tasting experience of wines, olives, cheeses, tomatoes and balsamic vinegar. A dedicated tasting area was set up for the Olive Oil DOP Chianti Classico where 30 different oils were showcased.

The Chianti Classico territory is quite complex, and a series of seminars were presented by Alessandro Masnaghetti, better known as “The “Mapman” for his significant contribution to mapping the vineyards of the world’s most significant wine-producing areas, and author of the recently published Chianti Classico Atlas of its vineyards and Additional Geographical Units.

Chianti Classico’s Constant Innovation

The Geographical Units mentioned in the seminars mark a step towards more profound knowledge and a greater appreciation of the peculiarities of Chianti Classico. The goal is to highlight the specific microclimatic characteristics with an even greater focus on the underlying differences that exist within these areas. The 11 UGA (San Casciano, Greve, Montefioralle, Lamole, Panzano, Radda, Gaiole, Castelnuovo Berardenga, Vagliagli, Castellina, San Donato in Poggio) are today labeled singularly with the name of the specific village of origin.

Showing the name of the municipality or village on the label will spark both curiosity and recognition from the increasingly high numbers of consumers who would like to improve. their understanding of the micro territories of Black Rooster wines.

Chianti Classico, a region that is eager to develop and has a vision of hospitality

This region has been one of the most popular destinations for wine enthusiasts for centuries. Perched on a plateau at altitudes between 200 and 800 metres, it’s covered with forests of oak, chestnut, pine and cypress trees. Now held in the arms of its two historic capitals, Florence and Siena, Chianti Classico was first loved by the Etruscans, then the Romans. The territory still preserves evidence of many past cultures. The earliest documentation of the existence of a wine-producing district dates back to the 13th  century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the official symbol of Chianti Classico wine in 2005. The rooster symbolizes the spirit of the Territory; strong, elegant, lively, and proud. Its crowing marking a new day.

With a high density of wineries, the region is a true oenological paradise full of castles and ancient abbeys where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars and architectural masterpieces. A setting in which hospitality and its experiences take on various forms with a multitude of activities. The producers here understand the importance of hospitality which brings great economic value, diversifying income, creates effective means of communicating values, and enhances the distribution of their wines. From curious wine enthusiasts to collectors, guests are drawn to the famous winemaking names of Chianti but also discover hidden gems of the highest quality. From private wine clubs and sommelier associations to restaurateurs, wine tourism in the Chianti Classico region embraces an increasingly varied public. Consequently, wineries work together with the tourism sector to create personalized and authentic wine and culinary trips.

As always it was a true pleasure, to once again, meet so many passionate producers who exemplify the culture and philosophy of Chianti Classico! 

Old World Wines Gaining Share Across US On-Premise

CGA by NIQ’s latest On-Premise Measurement Research explores the share of total wine, with a focus on domestic white and red wine categories across the US, to highlight the opportunities for suppliers as old-world wines continue to gain share.

Using insights from the latest 52-week period of CGA’s OPM data to 12/31/2022, it is apparent that domestic wines account for the largest share of total wine across the US On-Premise (66.4%), but opportunities emerging for suppliers and operators to capture changing consumer preferences as they explore and consume old-world origin varietals.

At a total US level, domestic wines still hold the largest share of the market, however, old-world wines have continued to gain share. While domestic share has largely been maintained (-0.8pp), recent share changes demonstrate that US consumers are increasingly opting for old-world wines, specifically of regions including Italy (+0.5pp), New Zealand (+0.3pp) and France (+0.2pp).

Within red, domestic wine continues to hold a significant proportion (72.8%) of the share of red wine, up 0.8pp vs YA – continuing to increase its importance in comparison to all other major origins. Within the category, international origin wines tracked are losing share, including Italy (-0.1pp), Argentina (-0.4pp) and Spain (-0.1pp).

Whereas, white domestic wine has lost share (-1.6pp) and holds 61% of total share of white wine. Consumers are increasing looking to old world regions for white varietals in the US On-Premise. Most notably, from Italy (+0.9pp) has seen the largest increase in share gain, followed by New Zealand (+0.5pp) and France (+0.3pp).

Andrew Hummel, Client Solutions Director for North America, states: “Category and varietal insights are so important to help shape effective strategies for the On-Premise. Consumer preferences are changing, and being armed with the knowledge and insight to adapt offerings will enable success in 2023. While domestic wines still hold the largest share of the market across the US, increasing competition and innovation is gaining traction with consumers. OPM data tracking over time gives a comprehensive view of how the channel is evolving and helps identify opportunities for growth.”

Here is the research link: https://cgastrategy.com/unlock-the-potential-of-opm/