Tag: Wine Tourism

Liz Palmer – Wine Journalist receives the 2025 ITER VITIS + The Council of Europe Award for Communication

“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.”

The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece.  This inspiring event brought together international experts and institutions to explore how wine tourism can drive a greener, more inclusive, and innovative future across Europe.

My heartfelt “Thank You” to ITER VITIS – Cultural Routes of the Vine and Wine, the Council of Europe’s Cultural Routes Programme, and to all those working to preserve and celebrate the cultural, historical, and sustainable heritage of wine.

This recognition reinforces my lifelong commitment to advancing the dialogue between wine, culture, and sustainability – connecting people and places through the shared language of the vine.

Stay tuned for a full press release!

Liz Palmer
Thessaloniki, Greece

Dimora Cottanera: A Sicilian Escape in the Heart of Etna’s Vineyards

Perched on the northern slopes of Mount Etna, Dimora Cottanera is more than a wine resort; it’s an unforgettable escape that breathes in the rhythms of the volcano, vineyard-lined horizons, and refined Sicilian hospitality. My one-night stay revealed an intimate side of this property, where elegance meets serenity.

A Sense of Place
Dimora Cottanera is a restored country estate that exudes quiet sophistication. Its design blends rustic charm: stone walls, exposed wooden beams, and historic character, with curated modern touches that feel effortless. Each room is unique, yet all share a common gift: views that frame the living landscape of Etna, with vines stretching to the horizon and the volcano’s majestic silhouette ever-present.

Outside, the gardens set the tone for slow exploration. Lavender drifts through the air, citrus groves nod to Sicily’s agricultural heart, and hidden corners invite quiet reflection. At the center of it all lies the infinity pool, a tranquil, infinity-style basin that seems to melt into the surrounding vineyards. It’s the kind of place where time surrenders, and lingering with a glass of wine feels like the only sensible agenda.

Poolside Indulgence
Lunch by the pool was an elegant yet relaxed affair. Seasonal produce, local cheeses, and delicately prepared dishes echoed the freshness of the estate, paired effortlessly with a crisp glass of Cottanera Etna Bianco. Lunch here isn’t about ceremony; it’s about savouring the simplicity of Sicilian flavours against a backdrop of rippling water, views of Mount Etna, soft mountain breezes, and vineyards glowing under the midday sun.

It was a moment of understated luxury: no rush, no excess, just pure enjoyment in one of the most beautiful settings imaginable.

Sunset Dining in the Winter Garden Restaurant
As the day shifted, so did the mood. When the sun began to set, the Winter Garden Restaurant revealed its magic. Inside, the atmosphere glowed with warmth, stone walls bathed in soft lamplight, rustic beams overhead, and candles casting an intimate glow.

Dinner was a journey through Sicily’s culinary heritage, elevated with refinement: handmade pasta flecked with truffles, tender lamb infused with local herbs, and citrus-forward desserts that spoke to the island’s zest for life. Each course was paired perfectly with Cottanera wines, their elegance deepening as the night lingered.

The true luxury lay in the moment itself, glasses catching candlelight, flavours in harmony with the land, and just beyond the windows, Etna silhouetted against the evening sky.

A Sicilian Escape to Remember
Dimora Cottanera is more than a place to stay; it’s a destination that embodies the essence of luxury travel. Here, indulgence is subtle, rooted in authenticity, and framed by the raw beauty of nature. Whether it’s a leisurely poolside lunch, a candlelit dinner in the Winter Garden Restaurant, or simply watching the play of light across the vineyards, every experience feels curated yet natural.

Why Go:
For an intimate Sicilian escape where luxury is defined by authenticity, vineyards, volcanic views, and timeless hospitality.

Best For:
Wine lovers, design-conscious travelers, and couples seeking a romantic retreat framed by nature.

Highlights:
• Infinity pool overlooking Etna’s vineyards
• Gardens scented with lavender, exotic flowers, and citrus groves
• Seasonal, locally inspired dining experiences
• Cozy Winter Garden Restaurant with fireplaces and candlelight—perfect for sunset views
• Exceptional pairings with Cottanera’s acclaimed Etna wines

Insider Tips:
Book a room facing the volcano for sunrise views that rival the sunsets. A glass of Etna Rosso in hand makes the moment unforgettable.

Reflections
My brief stay at Dimora Cottanera was a reminder of why Sicily has become such a beacon for wine tourism. It’s not only about the wines, though they are expressive and elegant; it’s about how a place can embody the soul of its land. From poolside lunches to sunset dinners, every detail was designed to immerse guests in the spirit of Etna.

Dimora Cottanera offers more than hospitality; it offers a dialogue with the land. And in that dialogue, over a glass of wine and a view of the volcano, one finds both comfort and wonder.

Global Wine Tourism Report 2025: A Comprehensive Analysis of Emerging Trends, Economic Impact, and Sustainability in the Global Wine Tourism Sector

The recently published Global Wine Tourism Report 2025 marks a significant milestone for the international wine and tourism industries. Conducted by Hochschule Geisenheim University in collaboration with UN Tourism, the International Organisation of Vine and Wine (OIV), the Great Wine Capitals Global Network (GWC), and WineTourism.com, this comprehensive study draws on data from 1,310 wineries across 47 countries, providing the most extensive global analysis of wine tourism to date.

According to Professor Gergely Szolnoki, who led the research, the report offers a global perspective on current market conditions, consumer behaviour, and strategic innovation, helping the sector better understand the evolving expectations of wine tourists worldwide.

Over the past decade, wine tourism has become an increasingly dynamic force in the global economy. When effectively managed, it not only drives rural and regional development but also safeguards cultural heritage, environmental sustainability, and community well-being. Despite its rapid growth, the industry has long lacked robust international data, an information gap this report aims to fill through a systematic, evidence-based annual survey.

Key Findings reveal several structural and behavioural trends shaping the future of wine tourism:

Economic Contribution: Wine tourism continues to serve as a critical economic driver, generating significant revenue and employment in local and rural economies.

Profitability: Two out of three wineries report profitability from tourism, accounting for nearly 25% of total revenue.

Sustainability: Environmental and social sustainability are increasingly central to winery strategies, with two-thirds rating them as “important” or “very important.”

Regional Disparities: Europe reports rising visitor numbers, while several overseas regions experience declines, illustrating uneven recovery patterns.

Engagement: One in four wineries which have not yet engaged in wine tourism has already decided to enter the field, and half are considering doing so in the near future.

Demographics: The 45–65 age group remains dominant; however, millennials and younger travellers (25–44) represent a rapidly expanding segment, drawn to experiences combining education, gastronomy, and sustainability.

Challenges: Economic pressures, falling wine consumption, regulations, labour shortages, and digitalization demand adaptive responses.

Core Activities: Tastings, cellar visits, and vineyard tours continue to form the backbone, offering authentic experiences and personal connections.

Trends: Growing demand for authentic, local, culinary, eco-friendly, and nature-based offers, reinforced by strong digital engagement.

Strategies: Innovation is driven by storytelling, social media, food pairings, local partnerships, education, and cultural events.

Innovation & Investment: Wine tourism is widely regarded as essential for competitiveness, although actual investment levels vary.

Outlook: Half of wineries plan further investment, most anticipate growth, and nearly two-thirds see wine tourism as a resilience tool.

The Global Wine Tourism Report 2025 establishes a unique international benchmark, reaffirming wine tourism’s role as a vital catalyst for economic growth, cultural exchange, and sustainable development within the global wine landscape.

The Full report and executive summary are available at:
👉 www.hsgeisenheim.de/gwtreport

Etna Days 2025: Showcasing Etna DOC Wines and Volcanic Terroir

Etna Days 2025 marked a record-breaking edition, celebrating the cultural, environmental, and enological richness of Sicily’s iconic volcano. Hosted at Il Picciolo Golf Resort, Castiglione di Sicilia, the event united global wine professionals for tastings, vineyard visits, and dialogue on the evolution of Etna DOC wines.

This event reinforced Mount Etna as the heart of Sicilian viticulture and a leading European wine region. Held September 18 – 20, it brought together producers, journalists, importers, and wine professionals to explore the terroir, tradition, and innovation shaping Etna DOC. Over ninety wineries showcased the volcano’s diverse microclimates and vineyard districts, highlighting Etna’s expanding global influence.

Francesco Cambria, President of the Consorzio di Tutela Vini Etna DOC, emphasized the event’s deeper purpose: “Etna Days is the culmination of our collective work: over these three days, we want to showcase not just wines, but a cultural heritage and identity that belongs to the volcano’s communities.”

The Venue: Il Picciolo Golf Resort, Castiglione di Sicilia

Nestled among the black lava terraces and verdant vineyards of Etna’s northern slopes, Il Picciolo Golf Resort served as the event’s official venue. Its panoramic setting provided an ideal backdrop for tastings, discussions, and networking. Beyond its picturesque location, the resort represented a synthesis of Sicilian hospitality and the elegance of wine culture; it was a perfect reflection of Etna DOC’s spirit.

Program Highlights: Tastings and Technical Sessions

The program opened with a presentation by the Consorzio, tracing Etna DOC’s historical evolution and strategic direction. This was followed by technical and walk-around tastings showcasing over five hundred Etna DOC wines. From Carricante-based Etna Bianco to Nerello Mascalese-driven Etna Rosso, each wine expressed the minerality, precision, and freshness characteristic of volcanic viticulture.

The tastings served as a critical platform for analysis and exchange, where sommeliers, journalists, and buyers engaged directly with producers to discuss winemaking philosophies, clonal selections, and sustainability practices.

Dining Under the Stars

An unforgettable moment unfolded under the stars at Il Picciolo Golf Resort, where producers, international guests, Management and Jury of the Concours Mondial de Bruxelles all gathered for an evening that celebrated the unity of Etna’s wine community. Local culinary artistry met expressive volcanic wines in a setting illuminated by the night sky and framed by the silhouette of the volcano.

Vineyard and Winery Visits: The Contrade of Etna

The following two days were dedicated to immersive vineyard and winery visits across Etna’s diverse contrade. From centuries-old ungrafted vines to new high-altitude plantings, these excursions revealed the geological and cultural mosaic underpinning Etna’s viticultural identity.

Producers highlighted the challenges of working in such a dynamic environment, ranging from steep slopes to unpredictable volcanic activity, while showcasing innovations in organic farming and micro-vinification. The result was a living laboratory of sustainability, where past and future meet in every glass.

Wineries visited: Benanti, Terra Costantino, Verderame, Terrazze dell’Etna, Bugia Nen, and Murgo.

Etna’s Role as a Global Model

Salvatore Barbagallo, Councillor for Agriculture of the Sicilian Region, described Etna as “a natural laboratory of sustainability and biodiversity.” This year’s event demonstrated how Etna’s producers are redefining quality through ecological awareness and territorial integrity. The initiative, partially supported by the Sicilian Regional Department of Agriculture, illustrated the power of collaboration in promoting regional excellence on an international scale.

Consorzio Director Maurizio Lunetta concluded: “We are recording significant numbers that confirm the international stature of the denomination. The goal for the future is to grow with an integrated vision that goes beyond winemaking, involving hospitality, gastronomy, and typical products.”

Looking Forward To 2026

Looking ahead to Etna Days 2026, the event is poised to further strengthen Etna’s international reputation. The region’s story of resilience, beauty, and innovation continues to unfold, rooted in one of the world’s most remarkable volcanic terroirs.

Great Wine Capitals 2026 Best of Wine Tourism Regional Awards Announces Napa Valley Winners

The regional Napa Valley delegation for the Great Wine Capitals, which includes the County of Napa, Napa Valley Vintners, and Visit Napa Valley, has announced the winners of the 2026 Best of Wine Tourism Regional Awards.

The annual Great Wine Capitals Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism across the world’s leading wine regions. Napa Valley is among 11 global regions recognized internationally by the Great Wine Capitals Network for delivering exceptional wine tourism experiences.

Tourism and hospitality businesses in Napa Valley were invited to self-nominate in one of seven categories during August. Submissions were reviewed and winners selected by a judging panel that included representatives from the County of Napa, Napa Valley Vintners, and Visit Napa Valley.

The Great Wine Capitals 2026 Best of Wine Tourism Regional Award winners, by category, are:

  • Accommodation –  The George
  • Architecture & Landscapes – Cuvaison Winery
  • Art & Culture – Boisset Collection 
  • Innovative Wine Tourism Experiences – Sterling Vineyards 
  • Sustainable Wine Tourism Practices – CHANDON 
  • Culinary Experiences – Clif Family Winery 
  • Wine Tourism Services – Festival Napa Valley 

Last year’s (2025) Napa Valley Regional Award winners included: Dr. Wilkinson’s Backyard Resort & Mineral Springs (Accommodation), Signorello Estate (Architecture & Landscapes),  Rail Arts District (RAD) Napa (Art & Culture), Olabisi Winery (Vine Trail Adventures)  (Innovative Wine Tourism Experiences), Pine Ridge Vineyards (Sustainable Wine Tourism Practices), Oxbow Public Market (Culinary Experiences), Napa Valley Wine Train (Wine Tourism Services). Napa Valley Wine Train went on to receive global recognition as the 2025 Global Winner in the  Wine Tourism Services category.

In addition to being recognized in front of an audience of industry peers, the 2026 regional award winners are now in consideration for the Global Best of Wine Tourism Awards. Global winners will be announced at the Great Wine Capitals Annual General Meeting held in Bordeaux, France, in November 2025.

For further information, visit: https://www.visitnapavalley.com/blog/post/2026-best-of-wine-tourism-award-winners/