Category: Wine Tech

French company Zephalto is offering luxury wine tasting in space

French company Zephalto is offering passengers the chance to travel to the stratosphere in a balloon, starting at €120,000 /$132,000 per person in 2025.

Beyond organizing a panoramic viewing experience, Zephalto is also bringing in French luxury and the ‘art de vivre’ with a pre-flight gourmet meal prepared by famous French chefs, followed by a unique wine-tasting experience.

The wine tasting will take place in the Celeste, a metallic-like “spaceship” made from composite fibres to ensure its lightweight and exceptional strength. Its luxurious interior is said to be designed by Parisian interior designer Joseph Dirand.

Zephalto plans to launch the balloon from France on a six-hour experience that will include three hours at its highest altitude — above 98 percent of the atmosphere and twice as high as the average commercial jet. According to The Fédération Aéronautique Internationale, the boundary of space is at 62 miles altitude, over four times higher than Celeste’s final ascent.

The ship will sit beneath a vast helium balloon “the size of the Sacré Coeur in Paris”, which will push the ship into the stratosphere. The experience will last six hours and will hold two pilots and just six guests.

Because the Celeste will not reach this space boundary, it will not leave the Earth’s atmosphere, meaning passengers will not experience weightlessness. This will make the experience open to anyone without specialist training.

Passengers will be presented with a pre-flight gourmet meal, which the company claims will be provided by a team of famous French chefs, and will then receive a unique guided wine tasting, featuring carefully selected French vintages.

Zephalto representative states: “From regions to grape varieties, discover France from sky and land.”

Pre-reservations for their first year of operation are open with 60 flights planned.

Reserve your seat for this unique experience: https://book.zephalto.com/

 

 

Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business.

Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes Forum (SAWRF)’s strategic objectives to conduct research focused on industry needs and knowledge gaps. Vinpro, and Vintelligence collaborated last year to release the SA Wine Tourism Visitor Research Report 2022 and this year the goal is smarter use of technology.

“We are extremely excited to have kicked off this amazing pilot program and we want cellars to get involved now,” says Marisah Nieuwoudt, wine tourism manager at Vinpro. “The new pilot program was launched together with Flow Networks, specialists in location analytics, proximity marketing and Guest Wi-Fi. This year we want to use the technology to our advantage to count our visitors and note where they come from, to understand the size and make-up of the total market. We want to help our wineries stay connected to wine tourists between visits, making consumer engagement in the DTC wine space possible.”

A tasting room is both the heart of the DTC sales strategy and the conversion zone for future online sales. The more data you can collect and record about customers, the better your can tailor offers and personalize communication. Flow Networks will work with the cellars involved on their marketing strategy to assist on cross-channel sales, manage their online reputation, build a loyalty and rewards program, or send offers via e-mail. Flow Networks is a reputable service provider, licensed to use Purple, and used by some of the largest brands in the world.

Presence Analytics is a software module that counts the number of mobile devices in range of a producer or cellar’s Wi-Fi router using a built-in location sensor. Visitors do not need to be connected to the farm’s Wi-Fi to be counted. It also measures the time spent in the venue and the frequency of visits.

Wi-Fi Analytics records visitors’ information that connect to a guest Wi-Fi service. A CRM record is created for each guest when they connect and is updated every time they return. This is done by linking up one or more of the farm’s existing Wi-Fi routers to the Purple Wi-Fi platform. Purple is installed on top of the existing Wi-Fi infrastructure, and setup takes less than an hour. The system can be managed via an online portal accessible to wineries. Purple instantly starts building a database via its user-friendly, custom-branded Wi-Fi landing pages once the winery goes live.

“As a region, we believe that wine tourism is not only about enjoying exquisite wines and breath-taking landscapes but also about harnessing the power of data and intelligence to support the growth of wineries and enhance our visitors’ experiences,” says Melody Botha, CEO Breedekloof Wine Valley. “That’s why we are proud to take part in the wine tourism research pilot program. By participating in this program, we aim to unlock valuable insights that can inform strategic decision-making for our wineries, enabling them to optimize their DTC business operations, improve customer engagement, and create memorable experiences for visitors. We recognize the potential of data-driven approaches to drive innovation and foster sustainable growth in the wine tourism industry.”

“We see this pilot program as an opportunity to pool our collective knowledge and expertise, so we can elevate our wine tourism offerings and position our region as a premier wine destination. We envision a future where wineries in our region can thrive in the DTC market, and where visitors can have truly exceptional wine tourism experiences,” Botha concluded.

“The tourism sector is one of the largest economic contributors in the Cape Winelands District. Between our mandated function of generating opportunities through local economic development and our role as Regional Tourism Office, this exciting and technologically advanced project ticks all the right boxes for the Cape Winelands District Municipality,” says Dr Elna von Schlicht, executive mayor of the Cape Winelands District Municipality.

 

New Index “WB Stock Index (WBIX)” Tracks Performance of Public Wine Companies

A new tool rooted in publicly traded wine companies and offering insights into the health of the wine sector has launched on winebusiness.com.

The WB Stock Index (WBIX) is a composite metric representing a portfolio of 13 publicly traded wine companies, weighted by each company’s annual wine revenue. The index reflects the daily percentage change in stock price at the end of the previous business day according to the significance of each producer in the marketplace.

The baseline for the index is Jan. 1, 2020, a time of strong performance by other indices and well before the onset of pandemic disruptions. The index stood at 119.02 as of March 1, indicating that publicly traded vintners have seen fortunes strengthen during the pandemic. The market’s confidence in the sector as a whole remains high. The index is intended to provide a snapshot in time and help benchmark a company’s performance against its peers. Performance can vary depending on the interval chosen, meaning a comparison across several intervals can be helpful.

Some of the strongest performers have been the luxury wine companies LVMH and Pernod Ricard, which have both performed well as aspirational and discretionary spending remained strong over the past year. LVMH’s share price has increased 28% over the past year to $170.45 while Pernod Ricard’s increased 3% to $42.22. The gains continued in the latest three months, with LVMH up 14% and Pernod Ricard up 7%, underscoring the long-term momentum underpinning each company.

The least fortunate company among those tracked by the index has been Vintage Wine Estates, which has seen its share price fall 83% versus a year ago to $1.39, with much of the slide registered in the past three months after the company restated earnings for the first quarter of fiscal 2023, released preliminary numbers for the second quarter that projected lower than expected revenue and gross margins for the year, and withdrew guidance on expectations for the remainder of the fiscal year, which ends June 30. The company also made a change at CEO with founding partner Pat Roney moving to the role of executive chairman and Director Jon Moramarco assuming the role of interim CEO. Moramarco is also the editor of the Gomberg Fredrikson Report and founder of bw166. On March 10, the company announced it had sold a 42-acre vineyard in Napa Valley for $11 million to reduce its overall debt. Following the sale, Vintage reported it owns approximately 1,600 acres of vineyards and leases an additional 800 acres.

Vintage is significant enough to influence the index but not sway it. Two of the largest components are instead LVMH and domestic vintner Constellation Brands, which has increased 2% over the past year but fallen 11% in the latest three months as its most recent earnings report underwhelmed the investment community. This is in line with the challenges other public companies have seen.

While a value decline can indicate a lack of confidence by the markets, it also creates a buying opportunity for long-term investors. The Duckhorn Portfolio, for example, has underperformed the index with a 19% drop in its share price over the past year. Currently trading in the range of $14.99, its shares have ranged between $12.64 and $22.29 over the past 52 weeks. Despite a lower price, several analysts have maintained a buy rating on the stock, an expectation that its share price will increase and reward investors. Bank of America analysts are among them, while Barclays upgraded its rating on the stock because of its latest earnings report.

This is in contrast with response to shifts in Vintage’s stock price, where sentiment has shifted in favor of “sell” from a uniform “buy” rating a year ago. Canaccord Genuity Group is among the bears, noting that it had more questions than answers about the company’s financials and future.

When it comes to public perception, however, the market is largely in favor of the wine sector. WBIX has outperformed the S&P 500, rising nearly 4% over the past year as the S&P 500 fell nearly 7%. The latest three months have seen it increase 2%, or twice the growth posted by the S&P 500.

Link to Index:  https://www.winebusiness.com/finance/wbix

Source:  Wine Business

 

Winelikes and Balzac Communications partner to launch social networking app

The new social networking app “Winelikes” will be released as a beta version in a few weeks, connecting wine drinkers, wineries, bars and restaurants.  The new app is designed to grow consumers’ wine knowledge, wine palates and help them share experiences along the way.

The app will allow you to generate a taste profile that will guide you towards the types of wines that you will most likely enjoy. As well, you can scroll through the interface and interact with the “Winelikes Community” which connects other users and locations, sharing photos and reviews.

Wineries, wine bars and restaurants will have a direct pathway to connect with customers. They will be able to target audiences within the app by easily creating advertisements and sending direct messages while also posting regularly.

Before starting Winelikes, Owner and CEO Jeff Gillis worked as a food and beverage director at numerous five-star properties. He believes the app will bring new people to wine and give current enophiles a way to chat with like-minded individuals.

“Learning about wine and finding out what you like is so difficult alone,” he said. “Our app will provide a fun way for people to discover wines that might appeal to them. They can learn more about wine through fun quizzes and conversations with others. Our simple yet modern interface makes it easy for Winelikes to serve individuals from every generation.”

Gillis also notes that Winelikes won’t use algorithms to suggest content, which differentiates it from many existing social media apps. “When you connect with others, you see their posts and not content a computer (or AI or algorithm) thinks you’re interested in,” he noted.

Gillis selected Balzac Communications and Marketing to help recruit influencers and build buzz for the app because of the firm’s expertise in both technology and wine. “Winelikes is a wine app, so it’s important to work with someone who is knowledgeable and has access to wine regions,” he said. “But we’re also a social media company that relies on technology. Balzac has the perfect balance of wine expertise and technology experience to make this company successful. Their location in the heart of wine country and connection to influential people in the industry will help us expand our reach and do it more quickly.”

“There are dozens of wine apps in the various marketplaces,” said Mike Wangbickler, president of Balzac Communications and Marketing. “Some are quite good, but none are truly social networking apps with a focus on wine. Winelikes is. Wine is a social beverage. We use it to toast to those we care about and share time with friends. The existing, big social networks are OK at connecting wine lovers and enthusiasts, but there is a ton of noise and wine is not their primary focus. With Winelikes, users can geek out as much as they want, or simply find friends with similar interests. In addition, companies selling wines have a receptive and available audience to tell their unique stories and grow their brand engagement.”

 

Ingredients listed on a wine label: a consumer’s perception study

 A study dealing with: “Wine labeling with the list of ingredients: context, consumer’s perception and future challenges” was just released in anticipation of the new European Réglementation. The study questions the perception by the consumer of different types of ingredients on the label.

You can view this study here: https://www.wine-law.org/index.php/en/ingredients-on-wine-label-a-consumers-perception-study/

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