The Bureau Interprofessionnel des Vins du Centre-Loire (BIVC) has ushered in a new chapter with the appointment of François Bouteille as its Director, succeeding Edouard Mognetti. With a strong background in vine and wine law, a degree in business law, and intellectual property from Bordeaux University, Bouteille brings extensive expertise to the role. His wine industry journey began with the Champagne Trade Association, followed by a consulting firm in Australia that specialized in appellation protection. Most recently, Bouteille held the directorship at the Vouvray Syndicate, where he worked closely with regional winegrowers to elevate their profiles on both local and global stages.
Bouteille is determined to champion the values of independent winegrowers while promoting the diverse terroirs and appellations of Centre-Loire wines. His strategic vision focuses on enhancing the region’s economic research initiatives to identify new markets and diversify its offerings.
“I am convinced that the vineyards of Centre-Loire are poised for greater recognition. The immense potential of our wines resonates with enthusiasts across all generations, both in France and internationally,” Bouteille said.
He emphasized that the BIVC’s technical and promotional strategies will continue to support the sustainable growth of the region’s eight appellations and two IGPs. The appeal of single grape variety wines offers an approachable entry point for consumers, fostering a deeper exploration of the region’s unique mosaic of terroirs.
Source: (BIVC)