I look forward to and am thrilled to participate in ENOWAYS – International Enotourism Summit 2026, at the invitation of Euskadi – Basque Country on November 23–26. As wine tourism continues to evolve into a strategic driver of economic development, destination branding, and cultural preservation, international forums such as ENOWAYS play an increasingly important role […]
Leaving the cool silence of Torquemada’s underground wine cellars, I reflected on the broader significance of this remarkable site within the evolving landscape of global wine tourism. What distinguishes this destination is not merely its remarkable engineering or the vast network of historic wine cellars hidden beneath the town. Rather, it is the way the
Standing in the quiet streets of Torquemada, in Spain’s Cerrato Palentino region, it was difficult to imagine that an extraordinary underground world lay hidden beneath my feet. A few weeks ago, I joined a group of international journalists to explore one of Spain’s most remarkable, yet still largely undiscovered, wine heritage sites: the historic Bodegas
A firsthand look at how family tradition, medieval history, and elevated terroir are shaping one of Spain’s most compelling wine tourism destinations. One of the highlights of my journey through Spain’s Arlanza Wine Route was a guided visit and tasting at Bodegas Covarrubias a family-owned boutique winery located in the beautifully preserved medieval village of
The sixth edition of Barcelona Wine Week (BWW) concluded in 2026 with strong indicators of international expansion, commercial vitality, and sectoral influence, reaffirming its role as a strategic platform for positioning Spanish quality wine in global markets. Hosted at Fira de Barcelona, the event recorded 25,953 professional visitors, representing a 25% increase over the previous
Barcelona Wine Week 2026: Strengthening Spain’s International Wine Strategy Read More »
Spain’s most important wine region, DOCa Rioja, witnessed unprecedented growth in wine tourism, setting new records in both visitor numbers and economic impact. According to the annual Wine Tourism Monitor presented by the Regulatory Council of the Rioja Qualified Designation of Origin, prepared in collaboration with Dinamiza Asesores, presented May 27 2025, the sector generated
Rioja Wine Tourism Surges to €197 Million in 2024 Read More »
Spain’s wine sector stands at a pivotal crossroads, preparing to undergo significant structural and strategic transformations over the next five years. According to the recently published report “Spanish Wine Market Forecasts 2025-2030: Strategic Analysis and Projections” by Vinetur on April 25, the nation’s future in the global wine market will be shaped by a decisive shift
Spain Moves Toward Smaller Vineyards and Premium Wines Read More »
Juan García-Gallardo, Vice President of Junta de Castilla y León opened the Duero Wine Fest 3rd Edition this week in the beautiful Spanish Renaissance city of Salamanca. He stated that wine is “one of the oils” of the economy of Castilla y León and the its importance. “It is a fundamental part of the economy
Duero Wine Fest 3rd Edition – Part 2 Read More »
I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!! The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion” This yearly conference has become a leading international forum on trends, tools and opportunities to advance global
The Rioja Family Winery Association withdraws from the management tables of the Denomination of Qualified Origin (DOCa) Rioja, the Plenary of the Regulatory Council, and the Interprofessional of Rioja Wine, due to its disagreement with the strategic policy, which goes against the business model of the small and medium-sized wineries. The announcement was made public
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