Rethinking the Tasting Room Experience: Does Waiving Fees Drive More Visitors?

I’ve come across some compelling insights from the SVB 2025 DtC Wine Report that shed light on evolving strategies in the tasting room experience.

According to the report, wineries were asked under what circumstances they would waive tasting fees. Predictably, scenarios such as making a purchase or joining a wine club were frequently cited, widely viewed as justified within broader sales tactics.

Interestingly, the report also explored whether lowering or waiving tasting fees could increase visitation. While this strategy is still in the early stages of evaluation, 35% of respondents noted an increase in visitation after lowering fees. However, 29% saw no improvement, and 32% said it was too soon to determine the outcome.

This data signals a shift in how wineries are rethinking visitor engagement and revenue models, especially as competition intensifies in the DtC space.

Source: SVB 2025 DtC Wine Report

AliveTaste’25 Elevates Portugal’s Wine + Gastronomy at Pestana Palácio do Freixo

In the heart of Portugal’s storied wine country, where centuries-old traditions meet contemporary elegance, this year’s AliveTaste’25 was nothing short of a sensory revelation.

Held at the magnificent Portuguese Baroque Pestana Palácio do Freixo – DOURO. The event unfolded as a harmonious symphony of taste, culture, and refined hospitality.

The event was attended by an eclectic mix of luminaries: international wine critics, Michelin-starred chefs, top sommeliers, and luxury travel insiders. From Canada to Paris to São Paulo to South Korea, the guest list read like a passport through the world’s wine capitals. Both Portuguese wines and gastronomy took center stage, joined by leading producers from across the country, bringing the global wine world together in one extraordinary setting.

AliveTaste is more than a celebration of fine wine; it is a tribute to the terroir, the people, and the compelling stories that are shaping Portugal’s growing influence in gastronomy and luxury wine tourism. In 2025, the event once again raised the bar, elevating the experience to new heights.

“AliveTaste’25 was nothing short of a sensory revelation,” Liz Palmer

Here is their website for further details: https://alivetaste.com/

Discovering Campania’s Wine Heritage at Campania Stories 2025

Despite its fragmented landscapes, diverse soils, and varied climate, the Campania region of southern Italy presents a unified face to the global wine world each year through the Campania Stories event.

This year’s event was held in the Vesuvius area from May 18–21 and featured over 90 producers from across Campania. It offered an exceptional opportunity for wine journalists and professionals to discover and taste the wines of this distinctive region. Each year, Campania Stories takes place in a different location; this year, it was hosted at the foot of the active Mount Vesuvius. The event was organized by Miriade & Partners, a local communications agency. The opening ceremony took place at Palazzo Mediceo in Ottaviano, a historic villa that offers panoramic views of the surrounding volcanic landscape.

This setting was ideal for exploring wines from the inland areas of Naples province, where vines grow in the shadow of Mount Vesuvius. These vineyards, nestled beneath the 1,200-meter-high volcano, benefit from its protection against sea breezes and harsh weather.

Campania’s Wine Production: An Overview
Campania is Italy’s 8th largest wine-producing region, contributing around 4% of the country’s total wine output, which equates to approximately 1.7 million hectoliters per year. While red wines dominate production, there is also a significant volume of white wines, particularly from the Sannio area. Campania’s wines fall under 4 DOCG and 15 DOC appellations, including Vesuvio DOC.

The Historic Vesuvius Wine Region
The Vesuvius area is one of Campania’s oldest wine regions, with viticulture dating back to the 5th century BC. The Greeks and Romans were instrumental in developing the area’s wine culture, introducing new grape varieties and utilizing the volcanic soils’ richness.

Today, viticulture in this zone is divided between two main designations: IGP Monte Somma and Vesuvio DOP. Monte Somma refers to the ancient volcanic rim that partially collapsed after the 79 AD eruption. While Vesuvio wines are more widely recognized, Monte Somma displays unique characteristics, with vineyards reaching elevations of up to 700 meters above sea level. These north-facing slopes benefit from cooling altitudes and descending air currents.

The Vesuvio DOP area is heavily influenced by its microclimate, sea breezes from the Gulf of Naples, and protection from the Lattari Mountains and the Apennines. These features shield the vines from severe frost, while the volcanic activity continues to enrich the soils with potassium and pyroclastic materials.

Monte Somma: A Pristine Terroir
Protected from major lava flows, Monte Somma retains its pristine environment, including dense forests and fruit trees such as the local crisommola apricot. Wines from this area—designated under Monte Somma IGP, are typically austere in youth but exhibit significant aging potential thanks to wide diurnal temperature variation and complex terroir influences.

The Vesuvio DOP appellation, by contrast, faces south and is a major tourist attraction. Its coastal exposure ensures vineyards receive ample sunlight and maritime influence, producing riper, fuller-bodied wines. The entire viticultural area lies within the Vesuvius National Park, a designated biodiversity heritage site.

Ancient Grape Varieties of Vesuvius
The area is home to several ancient grape varieties, including Caprettone (white) and Piedirosso (red). Some of these vines remain ungrafted, thanks to volcanic soil’s natural resistance to phylloxera, offering a treasure trove of genetic heritage. Growers maintain these vines through traditional propagation methods such as layering, preserving centuries-old lineages.

One rare and notable variety is Catalanesca, grown exclusively in the Monte Somma IGT zone. This grape is believed to have originated in Catalonia, Spain, and was introduced to the area in the 15th century by Lucrezia d’Alagno, the lover of King Alfonso I of Aragon. Since then, Catalanesca has adapted so thoroughly to the local terroir that it is now considered native. Interestingly, the grape’s physical characteristics are berry size and cluster shape, change significantly when grown outside Vesuvius.

Originally classified as a table grape, Catalanesca was not used for winemaking until the 1990s due to its large berries, thick skins, and susceptibility to oxidation. However, in 2011, it was officially included in the Monte Somma IGT appellation. Wines made from Catalanesca are semi-aromatic, with floral and saline notes, crisp acidity, and a pleasantly tannic mouthfeel. They typically reach their peak 2–3 years post-harvest. Several samples tasted during Campania Stories stood out for their quality and typicity; detailed tasting notes to follow.

Filippo Magnani

Exploring the Douro!! Portugal’s Most Storied Wine Region

I’ve arrived in the breathtaking Douro Valley where centuries of winemaking tradition meet terraced vineyards and unforgettable landscapes. From river to ridge, this UNESCO World Heritage region tells the story of Portugal in every glass.

I’m excited to explore its vineyards, meet its winemakers, and experience its remarkable wines and culture.

Stay tuned for more stories from one of the most captivating wine regions in the world!

Enroute to the Vinho Verde Region [Portugal]

Heading northwest to the Vinho Verde region today. This regions spans from the Atlantic coast to the mountainous interior and iis shaped by a cool, wet climate and granitic soils that give rise to wines with distinct freshness and character.
 
Geography and Sub-Regions
Vinho Verde lies within the broader Minho region and borders the Douro Valley and Trás-os-Montes to the East, and the Dão & Lafões region to the South. The region is segmented into nine sub-regions, each contributing its own microclimatic influence and grape-growing identity:


·       Monção and Melgaço
·       Lima
·       Basto
·       Cávado
·       Ave
·       Amarante
·       Baião
·       Sousa
·       Paiva

From coastal vineyards to inland hills, these areas showcase incredible diversity in soil, elevation, and style.

Wine Styles: From Classic to Cutting-Edge
Vinho Verde is traditionally celebrated for its crisp, low-alcohol white wines, often lightly effervescent and youthful in spirit. These wines, especially those made from Alvarinho, Loureiro, and Arinto are the perfect companions for fresh seafood.
Yet today’s Vinho Verde is far from one-dimensional. Winemakers are pushing boundaries, crafting orange wines, pet-nat sparklers, and oak-aged whites that rival more established categories. This evolution reflects the region’s balance of deep-rooted heritage and dynamic innovation.

What’s in a Name?
“Vinho Verde” translates to “green wine,” but the term doesn’t refer to the color, instead, it captures the region’s essence: youthful, vibrant, and fresh. It’s a style that’s alive with acidity and minerality, echoing the region’s verdant landscape and Atlantic breezes.