Tag: Bordeaux

Historic Shake-Up: Château Lafleur Exits the Pomerol Appellation

Château Lafleur announced a few days ago that it is withdrawing from both the Pomerol AOC and wider Bordeaux designation from the 2025 vintage, with all six wines in the Société Civile du Château Lafleur group set to become Vins de France.

Here are some excerpts from the Guinaudeau family Letter:

“Climate is changing fast and hard, that much is clear. The vintages 2015, 2019, and above all 2022, were all strong evidence of that. 2025 goes a step further. We must think, readapt, act.”

“Our decision-making and the resulting practices are in fact evolving much faster than what is authorised in our Appellations of Origine system.”

“Consequently, while maintaining the utmost respect for our fellow producers and the appellations of Pomerol and Bordeaux, we have decided to cease adhering to the appellations of Pomerol and Bordeaux beginning with the 2025 vintage.”

“The six wines of Société Civile du Château Lafleur will be designated as Vin de France beginning with the 2025 vintage.”

Barton & Guestier Unveils Limited-Edition Côtes de Provence “Tourmaline” in Collaboration with Isaure Atelier

Barton & Guestier (B&G), one of Bordeaux’s oldest wine houses, celebrating 300 years of French winemaking history, announces the release of the limited-edition Côtes de Provence “Tourmaline” 2024, created in collaboration with Montreal-based French artist Isaure Atelier. Known for her instinctive, expressive style, Atelier brings a fresh, vibrant interpretation to the iconic B&G bottle, all while capturing the spirit of the Mediterranean in a collectible design.

A self-taught artist based between Montreal and Paris, Isaure Atelier is recognized for bold forms, radiant palettes, and feminine, sensual silhouettes. For this special edition, she drew inspiration from the delicate hues of rosé quartz and the sun-drenched landscapes of southern France. The result is a 100% screen-printed, tailor-made design that transforms “Tourmaline” into a work of art—instantly recognizable on the shelf and deeply expressive in hand.

“I love to live life through colourful creations,” says Isaure Atelier. “When Barton & Guestier invited me to design for this special edition, I immediately imagined the warmth of Provence, the elegance of the French Riviera, and the feeling of sharing summer apéritifs under the sun. “That’s the story I wanted to tell through the artwork.”

The 2024 vintage stays true to “Tourmaline’s” signature character, showcasing a delicate pale pink hue and a vibrant aromatic profile of ripe peach, apricot, and crisp apple, layered with notes of raspberry and pomegranate. On the palate, it’s fresh, lively, and beautifully balanced, finishing clean with a lingering touch of red fruit, a true collector’s item for rosé lovers and design enthusiasts alike.

Building on the success of the previous vintages, which earned Double Gold at The Fifty Best Rosé and Grand Gold at the Concours Mondial de Bruxelles, the 2024 vintage arrives as French rosé continues to dominate the U.S. market, growing at an average annual rate of 5% since 2019.

“B&G ‘Tourmaline’ reflects the best of who we are: timeless yet modern, rooted in tradition while always evolving,” says Carlos Varela, CEO of Barton & Guestier. “Collaborating with Isaure Atelier allowed us to bring that vision to life in a way that celebrates both art and wine. As the rosé category continues to thrive, we’re proud to offer a release that marries exceptional craftsmanship with meaningful, beautiful design.”

Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation

Bordeaux is launching a new campaign aimed at encouraging wine consumption by the glass, as the region faces declining exports, shifting consumer preferences, and growing competition from beer. The initiative, called “Bordeaux se met au verre” (“Bordeaux by the glass”), is being rolled out across approximately 100 bars and restaurants in the city. Each participating venue will receive a €250 promotional kit if they commit to offering at least three wines by the glass, including one organic option and one priced at €5 or less.

The campaign is being led by Bordeaux’s Green mayor, Pierre Hurmic, who said the goal is to modernize the image of Bordeaux wines and make them more accessible to younger consumers. “We want to rejuvenate the image of Bordeaux’s wines,” Hurmic said. “It’s also about making the people of Bordeaux and the four million tourists who come here each year more aware of the variety of our wines, not just reds, but whites, rosés and sparkling crémants.”

The move comes as Bordeaux’s traditional full-bodied red wines are losing ground to lighter styles such as Pinot Noir from Burgundy. At the same time, overproduction has forced some growers in the region to uproot vines due to falling demand. Younger French drinkers are increasingly turning to beer, which is often cheaper and perceived as more casual.

Christophe Chateau of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) said that changing habits in restaurants are also affecting wine sales. “Sales of bottles of wine in restaurants have fallen as people are drinking less and more now order glasses, especially couples when one wants red and the other white,” he said. “You see a lot of Bordeaux wines by the bottle on restaurant wine lists, but not so many by the glass.”

To support the campaign, the Bordeaux Wine School will offer training for restaurant staff on how to properly store and serve wine by the glass. The use of wine-on-tap systems is also being considered as a way to reduce waste and maintain quality.

Lunch Wines at The Bordeaux Grands Crus Classés 2020-2023 [London]

The Bordeaux Grands Crus Classés tasting, held yesterday at the historic Church House in London, brought together key figures from the wine industry—journalists, sommeliers, and wine trade professionals. Lunch showcased a selection of Bordeaux’s iconic appellations, including Pomerol, Saint-Estèphe, Sauternes, Saint-Julien, Pessac-Léognan, Saint-Émilion, Pauillac, and Margaux with vintages from 2008 to 2019.

The white wines provided a refreshing prelude to the reds, exhibiting the precise craftsmanship of Bordeaux winemakers in their balance of acidity, fruit expression, and oak integration. Notably, the 2019 Château Tronquoy Blanc (Magnum) from Saint-Estèphe impressed with its elegance and minerality, while the 2010 Château Guiraud 1er Grand Cru Classé from Sauternes offered the hallmark sweetness and complexity characteristic of top-tier dessert wines.

The red wines took center stage, offering a tour de force of Bordeaux’s diverse terroirs and winemaking styles. The lineup included:

2017 Château Branaire-Ducru (Saint-Julien), exhibiting fine tannins and a fresh, vibrant finish.

2016 Château Smith Haut Lafitte (Pessac-Léognan), with notes of black fruit and tobacco, showcasing its structured elegance.

2016 Château Canon (Saint-Émilion),and 2016 La Mondotte (Saint-Émilion), representing the rich, powerful styles of Saint-Émilion.

2016 Château Pontet-Canet (Pauillac), with its signature depth and concentrated flavors.

2015 Château Montrose (Saint-Estèphe), which stood out as a personal favorite, revealing an impeccable balance of bold fruit, earthiness, and a long finish—epitomizing the power of Montrose.

2014 Château Rauzan-Ségla (Margaux), offering elegance and finesse.

2009 Château Gazin (Pomerol), another standout with its lush, velvety texture and layers of complexity—a highlight of the tasting.

2008 Château Léoville Poyferré (Saint-Julien), with its refined structure and aging potential.

My personal favorites from this exceptional tasting were the 2009 Château Gazin from Pomerol and the 2015 Château Montrose from Saint-Estèphe, each offering distinct profiles that perfectly showcased the diversity of Bordeaux’s terroirs.

Bordeaux Wines Unveils New Global Campaign

Bordeaux Wines is excited to bring the extraordinary and unexpected diversity of its region to the fore with a dynamic new international campaign. Designed to shine a light on the region’s exceptional men and women, their commitment to sustainability, the terroirs and of course their wines, the campaign gives all those who work in the Bordeaux wine industry a loud, shared voice.

“We have evolved, using our differences to meet the requirements of the world today. Bordeaux wines are all about unexpected encounters, exciting conversations and new opportunities. We are multi-faceted. We are creative and discerning. We are united as one brand and we are ready to be (re)discovered.” – The winemakers and merchants of Bordeaux

Shaking Things Up: A Multi-Platform, Global Reveal
Faces, landscapes and wines, winegrowers, merchants, restaurateurs, wine shop managers – everyone involved in Bordeaux wines has come together to show people exactly what Bordeaux is all about: a hub of diversity, creativity and innovation that’s waiting to be shared. It’s time to Join the Bordeaux Crew. The creative will be unveiled at trade fairs around the world from February on, and appear in digital campaigns in France, Belgium, the USA and the UK before being rolled out in Japan and China in 2025, serving as the foundation to building a digital community. In the UK, it will also feature at The Big Feastival in August.

Coming Together: A Campaign Built by, for and with the Sector
Despite the many challenges that its vineyard has faced in recent years, the Bordeaux wine community has reinvented itself to share its unique story. Winegrowers and merchants have worked closely with creative experts to ensure that this campaign truly reflects their identity: a group of people with character and determination, driving innovation, all united around a collective commitment to sustainable viticulture with the consumer always at its core.

Telling the Story: A Chronicle of Individuality, Epitomized by Its Men and Women
Conceived like a chronicle, this campaign takes its roots in the terroirs of each appellation (AOP) and is inspired by the environmental, societal and social commitments that go into each and every Bordeaux wine. Its protagonists are all local winegrowers and merchants, wine shop managers, chefs and sommeliers chosen to reflect the renewed energy of Bordeaux. The creative welcomes consumers into this passionate and fascinating community, inviting them to delve into the stories of Bordeaux’s men and women, terroirs and of course red, white, rosé, sweet and sparkling wines. This creative has been conceived not only to appeal to consumers, but also to encourage global wine professionals to reconsider and reinvigorate their relationship with Bordeaux.

Bordeaux Big Bottles 2024
The dynamic global program makes its mark on the USA’s East Coast with the popular Bordeaux Big Bottles campaign, which returns for its fifth edition this fall from October 10 – 31. This year, the campaign extends to New York state and New Jersey from its usual activation in New York City, with select restaurants and wine shops participating. The campaign will spotlight large-format, 3-Liter bottles from over 25 producers across the region to engage new and current consumers, allowing them to discover the modernity and diversity of Bordeaux.

For further information: www.bordeaux.com/us

Source: Bordeaux.com