Sicilia En Primeur 2025 celebrates wine culture as a “Guardian of Civilization” standing strong in the face of global challenges

The 2025 edition of Sicilia En Primeur was held from May 6th to 10th in the historic city of Modica, located in southeastern Sicily, providing a culturally rich and architecturally significant setting. One hundred international wine journalists and 57 wineries came together to experience over 300 labels for tasting, four specialized talks, and eleven wine tours. For 21 years, Sicilia En Primeur has been celebrating the evolution of a diverse wine region on the Mediterranean’s largest island. Its history, culture, traditions, and gastronomy are as rich as they are diverse.

Assovini Sicilia was founded 26 years ago by Diego Planeta, Lucio Tasca d’Almerita, and Giacomo Rallo, who launched an association to lead the way to a Sicilian wine renaissance and has since grown in membership and international success due to their visionary and collaborative approach. This year’s event theme was “The Culture of Wine in Sicily: A Thousand-Year Story that Looks to the Future” and focused on wine’s cultural value, responsible consumption, wine tourism, and sustainability.

Mariangela Cambria, President of Assovini Sicilia, emphasized how the association promotes wine as a product of civilization, knowledge, beauty, and tradition, positioning Sicily as defender of wine culture against restrictive global dynamics. The association’s success is based on innovation and adaptability, integrating new generations into company management roles while focusing on sustainability and cultural preservation.

In addition to the conference, Sicilia En Primeur organized eleven wine press tours exploring Sicily’s diverse terroirs from Etna’s volcanic slopes to Pantelleria’s sun-drenched vineyards, from Marsala’s historic cellars to emerging zones across the island. The tours revealed the extraordinary versatility of Sicily’s wine landscape and innovative approaches across different microclimates and altitudes.

Central to Sicily’s identity remains Nero d’Avola, representing over 60% of Sicilia DOC production with remarkable +441% growth since 2017. Four distinct biotypes correlate to different macro-zones: Central-Southern Sicily produces deep-colored wines with high alcohol and soft tannins; Western Sicily yields lighter, consistent wines; Eastern Sicily delivers higher polyphenol wines with characteristic herbaceous notes reminiscent of Cabernet Franc, often described as caper nuances. Catarratto emerged as exceptional for Classic Method sparklings at high altitude, while beloved Frappato showcased remarkable versatility in rosés, bubbles, and blends with Nero d’Avola.

Sicily represents international significance with over 8,000 vine-growers, 530 bottlers, 24,600 hectares, 86 million bottles annually, and Europe’s largest organic vineyard area with 26,000 hectares. DOC Sicily, established in 2011, serves as a powerful ambassador for the island’s diverse heritage.

This year’s collaboration with La Sicilia di Ulisse distinguished the event, featuring Michelin-starred chefs in the gala dinner celebrating Sicily’s 2025 European Gastronomic Region designation. This collective unites Sicilian distinction across hospitality, culinary arts, and winemaking industries. Strengthened collaborations with Enoteca Regionale Sud-Est and ATS Strade del Vino Cerasuolo di Vittoria delivered concentrated regional expertise on southeastern territories.

The comprehensive technical tasting showcased 300 wines from 57 producers, demonstrating Sicily’s evolution from bulk production to premium, terroir-driven wines competing internationally. Four specialized talks addressed contemporary challenges, including communication strategies, neuromarketing, and new State labelling initiatives.

Sicily stands as a territory achieving worldwide acclaim through substantial environmental stewardship commitments. The 2025 Sicilia En Primeur positioned itself as a cultural declaration safeguarding wine’s civilizational importance while championing innovation, ecological responsibility, and mindful consumption, demonstrating that Sicily’s viticultural community spearheads international discourse regarding wine culture’s evolution.

Sicily’s Wine Renaissance: Tourism Meets Timeless Tradition

In addition to the broad array of high-quality wines, Sicily offers stunning scenery and a unique historical and architectural heritage. Some of the best-preserved sites of antiquity are found across the island and are layered with all the cultures that came after. In less than an hour, one can visit Sicily’s largest Greek theatre in Taormina and do a wine tasting on the slopes of Mt Etna. Optionally, visit Moorish-influenced mosaics at a Norman cathedral in Palermo, then spend the afternoon exploring the best Marsala wineries. Few places offer such rich experiences with wineries that are so well-equipped to receive visitors. Among the members of Assovini Sicilia, almost all of them have a dedicated tasting room for visitors, and more than half offer experiences such as cooking classes and spa treatments, and winery tours that interact with the landscape and culture. The most popular experiences offered are sunset tastings, dinners in the vineyard, and a chance to join the grape harvest. One third of these wineries also have accommodation where wine enthusiasts can stay on the property, fully immersed in the terroir and culture of the winery.

During the Sicily En Primeur, some fantastic territories were explored on the press trips. Sveva Consonni, my collaborator, visited some great wineries and provided the following report.

Tenuta Rapitalà

Rapitalà (Arabic for “God’s Garden”) embodies a unique cultural fusion that began in 1968 when Laurent de la Gatinais’s French father and Sicilian mother settled on the island. Their vision: “drinking Sicily from a French point of view” – marrying French winemaking expertise with indigenous Sicilian varieties.

The 225-hectare estate spans diverse microclimates, with indigenous plantings dating to 1963 and international varieties introduced systematically from 1968-1985. Today, the family produces 2 million bottles annually across their Dominio Rapitalà and Horeca lines.

After achieving organic certification in 2021 (following a careful transition that began in 2011), Rapitalà continues collaborating with the University of Palermo on innovative viticultural practices. Their harvest extends from early August through late October, accommodating the estate’s varied terroir and commitment to optimal ripeness.

Serra Ferdinandea

A collaboration between Planeta and French financier Oddo, Serra Ferdinandea represents Sicily’s most ambitious biodynamic experiment. Located in Menfi at 500m elevation, this 110-hectare estate occupies pristine territory untouched by agriculture for 300 years.

The philosophy is radical: “The place, not the producer’s ego, is central.” Only 15 hectares are planted to vines, with 16 hectares preserved as Mediterranean forest where semi-wild livestock graze, producing compost naturally. The remaining land grows ancient grains, indigenous chickpeas, and native figs. This holistic approach yields an extraordinary 10% crop vigour compared to 3.5% on conventionally farmed land.

Biodynamic preparations (500, silica, iron, nettle) guide vineyard management, while grape placement follows terroir logic: Syrah on high slopes, Nero d’Avola on exposed rocky sites, Grillo and Sauvignon Blanc mid-slope for freshness. The wines bear no names—simply rosé, white, and red with vintage—letting the place speak for itself. Production: 30,000-40,000 bottles annually.

Feudo Arancio

Named for the medieval orange groves that once covered this land, Feudo Arancio represents large-scale sustainability done right. Now part of the Mezzacorona Group, this 200-hectare estate produces 7 million bottles annually while maintaining organic certification since 2007.

Water management showcases their environmental commitment: natural springs, two estate-fed lakes, plus Lake Arancio provide irrigation only when necessary. The 60-person team hand-manages all vineyard operations except harvest, working across diverse elevations from 120m to 300m where sandy and clay soils create distinct terroir expressions.

Their altitude-driven approach produces two distinct Nero d’Avola styles: a fresh, approachable version from higher vineyards and a complex, concentrated expression from lower, clay-rich sites. Night harvesting for whites (3-9 AM) preserves aromatics, while innovative techniques include post-harvest grape drying on vineyard wires. Even their Pinot Noir, grown near shady forest cover, develops more structure than typical northern Italian versions. The estate also produces premium olive oil from 15 hectares of indigenous varieties.

Mandrarossa

Part of the impressive Settesoli cooperative network (6,000 hectares, 20 million bottles), Mandrarossa emerged in 1999 as the premium expression of this collaborative model, producing 1 million bottles annually from the “Terre dei Sicani” district.
Their scientific approach centers on micro-vinification and the principle of “right grapes on ideal soils,” utilizing five experimental plots across different soil types. This research-driven philosophy, supported by partnerships with the University of Milan, helped establish them as early adopters of international varieties alongside traditional Sicilian ones.

The 11-kilometre territory strip remains completely uncontaminated, supporting both VIVA certification for economic/social sustainability and low environmental impact credentials. Vineyard management combines modern techniques (90% spur-pruned cordon) with traditional methods (10% bush vines), while irrigation covers only half the plantings. Night harvesting for whites runs from midnight to 5 AM, ensuring optimal fruit quality across their diverse portfolio spanning both Menfi and Etna appellations.

Feudi del Piscotto Wine Relais

Established in 2002, Feudi del Pisciotto is strategically located in southeastern Sicily, between the Roman Villa of Piazza Armerina and Caltagirone, a town famous for its ceramics, and just 5 kilometres from the Mediterranean Sea. It’s 44 hectares of vineyards, situated around 250 meters above sea level, that benefit from a unique terroir and climate. The altitude, combined with the nearby coastline, creates moderating influences ideal for producing premium wines.

The estate meticulously cultivates its vineyards, treating them with the care of a botanical garden. This dedication by their viticulturists contributes significantly to the high quality of their wines. Annually, Feudi del Pisciotto produces up to 400,000 bottles.

Their plantings include indigenous Sicilian red grapes such as Nero d’Avola and Frappato, along with international varieties like Merlot, Cabernet, and Pinot Nero. They also feature less common Sicilian grapes like Semillon and Gewürztraminer, used to produce an exceptional Passito dessert wine. These international varieties grown in Sicily exemplify the belief of renowned oenologist Giacomo Tachis that Sicily has the potential to cultivate almost any grape variety successfully, provided expert knowledge and careful viticultural practices are applied.

Gulfi Cantina

Gulfi embodies the true essence of Sicily, crafting distinct wines deeply rooted in their specific origins. Inspired by the mythical love of Eros and Psyche, Gulfi passionately translates Sicily’s beauty into wines of pure pleasure.

Vito Catania carries on his family’s three-generation winemaking heritage with a profound love for wine and his homeland. Since 1996, in Chiaramonte Gulfi within Ragusa’s Monti Iblei, he has expertly blended innovation with ancestral knowledge, focusing on meticulous massal selection and vine cultivation.

Gulfi’s vineyards extend from the Cerasuolo di Vittoria DOCG in Monti Iblei to the Eloro DOC in Pachino, yielding four remarkable Nero d’Avola wines, each defined by its unique terroir. Their portfolio culminates on Etna’s northern slopes in Randazzo, where ancient Nerello Mascalese and Nerello Cappuccio vines flourish at high altitudes.

Gulfi’s philosophy respects nature through traditional, unirrigated bush-vine cultivation, honouring ancestral methods and natural cycles. Their commitment to organic farming stems from a deep respect for both the land and the consumer, celebrating the manual harvest as a time-honoured ritual.

Filippo Magnani

Sicilia En Primeur Returns for Its 21st Year: Showcasing the Best of Sicilian Wine

Once again, Sicilia en Primeur returns this year, an esteemed event organized by Assovini Sicilia that annually draws journalists from around the globe to the island. From May 6 to 10, a delegation of 100 journalists representing Italy, various European countries (including France, Poland, Sweden, Germany, and Norway), as well as non-EU nations (such as Canada, the United States, Japan, China, South Korea, Israel, Brazil, and the United Kingdom), will journey through Sicily to explore and document the island’s rich food, wine, and cultural heritage.

It is no coincidence that the claim of the event, now in its 21st edition, is “The Culture of Wine in Sicily: A Thousand-year Story that Looks to the Future”, a slogan that sums up the message that Assovini wants to launch this year.

“Wine, explains Mariangela Cambria, President of Assovini Sicilia, besides being an agricultural or commercial product, is an essential element of universal culture that spans centuries and civilizations. The culture of wine today also translates into a culture of travel. It is a journey that begins in and sets off from the vineyard, from working the land; it goes through an annual cycle and arrives in the glass, in the bottle, and on tables all over the world. Sicilia En Primeur will tell journalists about part of this journey”.

“I’d like to thank the municipal administration of Modica for their hospitality and for having seized this opportunity,” Cambria emphasizes. “Sicilia en Primeur will, in fact, be a showcase for this splendid baroque town that journalists will have the opportunity to get to know, visit and talk about in their articles.”

The event kicks off on May 9th at 9 am with a technical tasting at the Castello dei Conti di Modica along with four talks on current topics, including the tools by which wine can be communicated to new generations, an in-depth look at the new State labels to protect Made in Italy, neuromarketing and consumer psychology, as well as a talk on the numbers of Assovini Sicilia.

At 5:30 p.m., there will also be a conference at the Teatro Garibaldi in Modica about the culture of wine understood as informed and conscious drinking, as promotion of the territory through wine tourism, as protection of the environment through increasingly sustainable good practices. Among the speakers, the Master of Wine, Andrea Lonardi, will talk about the “S Factor: The Uniqueness of the Sicilian Wine Continent”, followed by speeches by Dario Stefàno, president of the Wine and Oil Tourism Centre (Lumsa University), and by Antonello Maruotti, professor of Statistics (Lumsa University) on “The South innovating through events, e-commerce and new hospitality models for wine tourism”. Dr Sara Farnetti, Ph.D in Pathophysiology of Metabolism and Nutrition, will shift the spotlight to “Wine Culture: For Informed and Conscious Consumption.” Finally, Alessio Planeta, President of the SOStain Sicilia Foundation, will speak about “The Sustainable Future of Sicilian Wine.” Luciano Ferraro, vice-director of Corriere della Sera, will chair the conference.

This day will end with the gala dinner organized in collaboration with La Sicilia di Ulisse. This association brings together Sicilian excellence in the hospitality, gastronomy and viticulture sectors. The menu will be in charge of chefs Accursio Craparo of Radici, Vincenzo Candiano of Locanda Don Serafino (1 Michelin star), Giuseppe Causarano and Antonio Colombo of Votavota (1 Michelin star) and Giuseppe Torrisi of Cortile Santo Spirito (1 Michelin star).

“This year, Sicily has been named the 2025 European Gastronomic Region,” says Cambria. “To underline the successful partnership between food and wine at Sicilia en Primeur, the chefs of Sicilia di Ulisse will share their culinary art at the final gala dinner devoted to the producers.”

The event will conclude on Saturday, 10 May, again at the Castello dei Conti, with wine tasting from the 57 producers who are members of Assovini Sicilia and who will present their labels to journalists.

“I would like to thank the Istituto Commercio Estero and our sponsors, without whom this great event would not be possible; an event which has been shining a spotlight on Sicily for 26 years, attracting the attention of the national and international food-and-wine press,” concludes Mariangela Cambria. “Sicilia en Primeur is an eagerly awaited event that in recent years has contributed significantly to consolidating the image of a Sicilian wine-growing continent dedicated to excellence.”

Sicilia En Primeur: Celebrating 25 Years of Assovini Sicilia’s Unified Vision for Sicilian Producers – Filippo Magnani

May 9th and 10th, the Sicilian wine community achieved a new milestone in Cefalù, Sicily with over 100 wine journalists and 59 wineries who convened to explore and evaluate over 300 labels, participate in five masterclasses, and embark on ten curated wine tours.

For over 25 years Sicilia En Primeur has been celebrating the evolution of a diverse wine region on the Mediterranean’s largest island – Its history, culture, traditions and food are as rich as they are diverse.

Some History
Assovini Sicilia was founded 25 years ago by Diego Planeta, Lucio Tasca d’Almerita and Giacomo Rallo who launched an association and has since grown in membership and international success due to their visionary and collaborative approach. The theme of this year’s event was “ Cultivating The Future” which focused on the evolution of Sicilian wine, its cultural value, wine tourism, and future prospects, with participation from journalists, producers, and industry representatives. Mariangela Cambria, President of Assovini Sicilia, emphasized how the association has promoted a contemporary and dynamic image of Sicily, making it a brand of significant cultural value and international appeal. The association’s success is based on innovation and adaptability, integrating new generations into company management roles and focusing on sustainability and wine tourism. Particular emphasis was on the role of the new generation of wine production in Sicily and illustrated with the poignant video entitled “Next Generation”.

The event was moderated by the prestigious journalist Gioacchino Bonsignore (TG5 Mediaset) and featured presentations from an all-star cast such as the one of Monica Larner, Italian reviewer, Robert Parker Wine Advocate who presented the Trends and Perception of Sicilian Wine in the US Market; a glance at the Past to Imagine the Future in the vineyard by Alessio Planeta, CEO Planeta winery; The Story of a Thriving Partnership by Antonio Rallo, President of the Consortium for the Protection of Sicilia DOC; The New Frontiers of Green and the Experience of the SOStain Sicilia Foundation with Alberto Tasca, President of the SOStain Sicilia Foundation and even more including the ambassador of Sicilian culture Regoli, Director of WineNews.

In addition to the conference, Sicilia En Primeur organized their yearly wine tours of the territory which gives participants a chance to delve deeper into the multitude of Sicily’s wine zones, discovering their evolution and the new frontiers of each area. I have had the chance to explore the central-southern part of the island. So, along with the prominent Nero d’Avola, the identity of Sicily in red in different versions (rosé, sparkling, fruity and light or more structured reds); there were also the whites especially Catarratto in which many producers of the area specifically believe in for the production of wonderful Classic Method Sparkling wine especially at high altitude; I could taste different versions of my beloved Frappato with its versatility and captivating juicy character also able to produce rosé, delicious bubbles or it is blended with the generally more concentrated Nero d’Avola for a perfect balance.

Assovini Sicilia Celebrates 25 Years

Assovini Sicilia celebrated a double anniversary this year: twenty-five years since its founding, and twenty years since the first edition of Sicilia en Primeur.

A special event was recently held in May during Sicilia en Primeur 2024, which included the preview of the latest vintage. This was a record edition with over one hundred journalists, including national and international press, ten enotours, five masterclasses, fifty-nine wineries and over three hundred labels for tasting.

Cultivating the Future, the claim chosen for this edition, takes stock of the first twenty-five years, emphasizing Assovini Sicilia’s role as a leading player and witness to the Sicilian wine renaissance.

Diego Planeta, Lucio Tasca d’Almerita and Giacomo Rallo signed the articles of association of Assovini Sicilia in 1998. Eight wineries were the first to join the association, endorsing that far-sighted, courageous, revolutionary vision, which saw associationism as a winning strategy to promote Sicily.

Twenty-five years later, the dream of the “founding fathers” to attribute cultural, promotional and storytelling value to Sicilian wine has been fully realized.

The strong wind of change and evolution continues to push the association forward, which, driven by the spirit of teamwork and system, has recently become a beacon in the wine scene, demonstrating not only that in Sicily, wine production is of quality, the managerial profile of the companies is competitive, and wine is a cultural ambassador to the world, but that the Sicily that knows how to team up is a winner.

“I am proud to represent an association that has always conveyed and promoted a contemporary image of Sicily, linked to traditions, dynamic, and elegant,” comments Mariangela Cambria, President of Assovini Sicilia. – Thanks to the courage of those who believed in associationism, defying all cultural resistance and, putting themselves on the line without protagonism, believing in teamwork, today, throughout the world, Sicily is a brand with a powerful and profound cultural value and international appeal. Assovini Sicilia was born from a vision and a plan that pushed the island towards new horizons, made it known throughout the world for its beauty and history. A story whose telling was entrusted to the narrative and symbolic power of wine. The great revolution of Assovini Sicilia was to believe in wine as a cultural product, with potential that is extraordinary and unique, before being economic.”

The story of these extraordinary twenty-five years, divided into multiple themes – the evolution of the vineyard, the cultural value of wine, perception in the American market, wine tourism and the Next Generation – was the heart of the “Cultivating the Future” conference, moderated by Gioacchino Bonsignore, a Mediaset journalist, inside the monumental complex of San Domenico in Cefalù.

Bonsignore retraced the history of Assovini Sicilia through those who have supported the vision and path of the association over the years.

«It’s a bit like what happened with the Italian language: It was born in Dante’s Florence, in the fourteenth century, but the precursor is the Sicilian School of the court of the “Stupor Mundi”, Frederick II of Swabia, in the thirteenth century.

Members of Assovini Sicilia speak about history, culture and values. They are all aiming for exports: Europe confirms itself as the main export market, for 95.7% of the companies, followed by North America. «I have witnessed the Sicilian wine renaissance firsthand over the past twenty years, and writing about the wines of Sicily has given me some of the most rewarding professional moments. I am deeply convinced that the bright future of Italian wine begins here, in Sicily, in the heart of the Mediterranean” – states Monica Lerner, an American journalist and wine critic for Robert Parker Wine Advocate.

Alessio Planeta, Antonio Rallo and Alberto Tasca, sons of the original founders, took up the torch and carried forward the initial plan of teamwork that laid the foundations of the winning “wine system” of Assovini Sicilia.

«I have always been convinced that collaborating and sharing long-term objectives is the right way to create value and promote our extraordinary wine-growing contexts.
Therefore, associationism for me has been and continues to be a successful path, which fully embodies the spirit of collaboration and commitment to excellence that characterizes Sicilian wine-growing,” comments Antonio Rallo, past president of Assovini and current President of the Consortium for the Protection of Sicily DOC wines.

Alessio Planeta defines the time span and history of the Sicilian vineyard in three emblematic eras: the enchantment of the past, the fervor of the 1980s and the vitality of the new millennium. «Each stage tells a story, interwoven with numbers, trends and varieties that reflect our commitment to the future. It is not just an exercise in meditation, but a bridge to tomorrow, shaped by family experience and innovation. In a world where we export to 75 markets, operating in five different Sicilian regions, we rely on the wisdom of our predecessors, like my uncle Diego Planeta, and our vision,’ adds Alessio Planeta, CEO and President of Planeta Winery.

Not only quality production and promotion abroad, Assovini Sicilia has won the bet on wine tourism as a tool for telling the story of the territory and its historical and wine-growing heritage.

Today, 84.8 % of the member companies have implemented a series of wine tourism services in their wineries that are true wine experiences, contributing to the evolution of wine tourism services from simple wine tastings to a part of experiential tourism.
In Sicily, the wine experience is a metaphor for a land that is changing and that has managed to enhance an asset, the wine industry, capable of representing our Sicily at its best,’ commented Marcello Mangia, president and CEO of Mangia’s – Aeroviaggi and host of the Sicilia en Primeur conference.

With its roots firmly anchored in tradition and the past, Assovini Sicilia is laying the foundations for the future by continuing to follow the winning trajectory and strategy that has led the association to celebrate these first twenty-five years successfully. The wineries are preparing for the generational transition: About 78% of the member wineries have already integrated a new generation into the company management. Within the association, the ‘Next Generation’ group has been created to represent the new generations of Assovini Sicilia, young people under 40 years of age who are already operational and family members within family businesses and who, guided by the example of Assovini, are committed to creating a team that looks to the future and to the enhancement of the Sicilian wine-growing territory. Among the new group’s main areas of intervention: communication, training and promotion of the territory.

«I believe that the NextGen of our entrepreneurial families have very clearly in mind what kind of ancestors they want to be: And this is how they will transform business models, here in Sicily and in the wine industry as in all sectors and geographical areas,’ Giovanna Gregori, executive director of AIDAF – Italian Family Business, commented during the conference.

Sicilia en Primeur, the event conceived of and organized by Assovini Sicilia since 2004, celebrates its 20th anniversary this year. An itinerant event that has based its success on a winning format: combining the preview of the latest vintage wines with visits to wineries and territories, telling the story of Sicily’s historical-archaeological and landscape beauties through the stories of wine.

“With Sicilia en Primeur, wine becomes an instrument of narration not only of the wine heritage but also of the human and historical heritage of Sicily. Wine is the leitmotif that unites the stories of the producers with those of the territories, weaves tales, joins pieces of a unique mosaic where Sicily is an extraordinary wine-growing continent” President Mariangela Cambria concludes.

Source: Assovini Sicilia

Sicily En Primeur: A Glimpse at a Wine Destination Par Excellence – Filippo Magnani

A few weeks ago, one of Sicily’s highly anticipated wine events took place in the beautiful town of Taormina, one of Sicily’s main tourist destinations, on the slope of the tallest active volcano in Europe, Mount Etna or ‘A Muntagna’ as locals call it. Sicily En Primeur is an itinerant event created by the association Assovini Sicilia to introduce the wines of the most recent harvest and to highlight its member wineries as the “ambassadors and guardians of culture and territories.” Starting in 2004, this was the nineteenth edition of the event which was attended by over one hundred national and international accredited wine writers and included nine wine tours, eight hundred wines for tasting, sixty wineries and five masterclasses, hosted by Elizabeth Gabay, Master of Wine. Assovini Sicilia was founded in 1998 by Diego Planeta, Giacomo Rallo and Lucio Tasca d’Almerita. Their mission was to bring together a team of producers who shared a common goal: to raise awareness about the importance of Sicilian wine. Today the association strives to protect and strengthen its territorial identity by highlighting the cultural richness of the different terroirs as well as the stylistic interpretations of their winemakers.

The association presented its vision for Sicilian wine production, and its connection to tourism as a means to create unique wine experiences. The President of Assovini Sicilia,  Laurent de la Gatinais, described Sicily as “a wine destination of excellence, the Napa Valley of the Mediterranean, because of its variety and quality of wine, beautiful landscapes, and unique historical and archaeological heritage.”  The event also highlighted the fact that, in addition to wine tourism, the new generation of Sicilian winemakers is focusing on sustainability and the environment. Of the fifteen new producers, eleven of them are women. These dynamic young people have studied and worked outside Sicily to gain valuable skills in marketing, economics, and oenology. They share a passion for the history of their island and families, but also a strong desire to bring new ideas and innovation to Sicilian viticulture.

Layers of terroir, culture and history have created a truly unique territory

Sicily holds over 3,000 years of rich viticulture history. From the Greeks to the English, the island has been influenced by many civilizations but has managed to preserve a unique identity in its language, cuisine, and territory of wines without fully yielding to these outside influences. As a Mediterranean crossroads it has developed a rich culture that can be experienced through its architecture, cuisine, music, and art. Perhaps even more diverse, however, is its terroir and wine. In an hour you could be skiing on Mount Etna at 2,000 metres over lava and black volcanic soil, and then move to the shores of Catania to bask on the sandy beach. Other areas to the west and south are rich in limestone and clay. The island is the biggest in the Mediterranean and one of its most mountainous. This of course is reflected in the impressive variety of wine styles you can find here, from crisp, clean sparkling wines to full, deep reds and luscious fortified wines. Sicily has 1 DOCG (Cerasuolo di Vittoria), 23 DOC’s and 7 IGP’s.

The main grapes grown in Sicily are the white Grillo and black Nero d’Avola, together with the main grapes of Mt. Etna being: Nerello Mascalese and Carricante. Many local producers, including long-established families who planted international grapes like Cabernet, Chardonnay and Syrah 40 years ago, have now started to draw attention to lesser-known varieties like Nerello Cappuccio, Catarratto (named Lucido) Insolia, Zibibbo, Frappato and Perricone.

Made In Sicily: Wine tourism creates a cultural symbol of excellence

It is no surprise that the President of Assovini Sicilia compared Sicily to the Napa Valley. It is roughly at the same latitude, and for an island just slightly bigger than Massachusetts its total vine covered acreage is about 40% of that in California. In addition to the broad array of high-quality wines, it offers stunning scenery and a unique historical and architectural heritage. Some of the best-preserved antiquity sites are found across the island and are layered in with all the cultures that came after. One can visit Sicily’s largest Greek theatre in Taormina and in less than an hour be wine tasting on the slopes of Mt Etna, or visit Moorish influenced mosaics at a Normand cathedral in Palermo then spend the afternoon exploring the best Marsala wineries.  Few places offer such rich experiences with wineries so well equipped to receive visitors. Among the members of Assovini Sicilia, almost all of them have a dedicated facility for wine tourism with a cellar for tastings and over half of them offer integrated experiences from cooking classes to wellness and wine tours that interact with the landscape and culture. The most popular wine experiences offered are sunset tastings, dinners in the vineyard and a chance to join the grape harvest. One third of these wineries also have lodging facilities where wine enthusiasts can fully immerse themselves in the terroir and team culture of the winery.

During the Sicily en Primeur some fantastic wines were presented, all of which were from the Etna region, where viticulture is still manually done on its steep slopes. With an average altitude of 800 metres, wines from Etna are vertical, sharp, and crisp. It’s no coincidence that the largest producer of sparkling wine from Southern Italy is based here which is Firriato, with a total production of 200K bottles per year.