More than a slogan, this new positioning seeks to capture the essence of South African wine – radiant, resilient, and deeply rooted in cultural authenticity. The campaign emphasizes the distinctive qualities that define South Africa as a wine-producing nation. Under the generous African sun and across an extraordinary mosaic of terroirs, producers are crafting wines […]
At Wine Paris 2025, Areni Global unveiled its whitepaper Rethinking Wine Education, the result of an 18-month research initiative led by CEO Pauline Vicard. The project addressed a pressing concern in the wine industry: the persistent gap between current educational offerings and the evolving needs of the global wine trade. Findings: A Misalignment of Passion
Uncorking Profit: How Reimagining Wine Education Can Boost the Industry Read More »
Liz Palmer Presents at the 8th UNWTO Global Conference on Wine Tourism: Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry The 8th UNWTO Global Conference on Wine Tourism, held in Yerevan, Armenia, from September 11 to 13, 2024, hosted by the United Nations World Tourism Organization in partnership with
I was trilled to participate in the prestigious Concours Mondial de Bruxelles in Guanajuato, Mexico, just two months ago! Some key points: The wines were blind-tasted by wine trade, including buyers, journalists, wine merchants, and oenologists, who were selected by the CMB, representing 45 nationalities. We tasted over 7,500 red and white wines from 42
Concours Mondial de Bruxelles – Guanajuato, Mexico – Key Highlights Read More »
I’m very proud and thrilled to have been selected by the Canadian Marketing Association this year to participate as a judge for the “CMA Awards 2023 “in the Engagement Discipline! I’ve finished evaluating and assessing campaigns from across the Country, and found some creative, bold, and outstanding examples of “Engagement!” What is Engagement? Engagement is
Judging for the Canadian Marketing Awards 2023 “Engagement Discipline” Read More »
I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries! Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/ Liz Palmer Wine Journalist, Author, and Global Influencer
CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the
Jameson Irish Whiskey is launching St Patrick’s Day celebrations that will run for the full month of March, which includes a series of party-at-home kits, competitions and live-streamed music events. The celebrations start on March 3rd with a revival of Jameson’s partnership with online music broadcasting platform Boiler Room, with streaming sets each Wednesday in
LUCK OF THE IRISH! JAMESONS LAUNCHES A MONTH-LONG ST PATRICK’S DAY CELEBRATION Read More »
Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace closed (this week) a $155m Series D funding round led by Swedish based investment firm Kinnevik with Sprints Capital accompanying as a new investor. Additional participants include GP Bullhound and existing early-stage investor Creandum. This latest round brings Vivino’s total funds raised
Vivino Raises $155 Million in Series D Funding Read More »
Milano Wine Week will represent the first international wine event since the global Covid-19 shutdown. This year the organizers have set up a series of food and wine pairing demonstrations with top Italian chefs, for both trade and consumers that focuses on wine providing the inspiration for the dish – this online event will take
Milano Wine Week Goes Digital – October 3 – 11 2020 Read More »
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