Wine Marketing

Etna Days 2025: Showcasing Etna DOC Wines and Volcanic Terroir

Etna Days 2025 marked a record-breaking edition, celebrating the cultural, environmental, and enological richness of Sicily’s iconic volcano. Hosted at Il Picciolo Golf Resort, Castiglione di Sicilia, the event united global wine professionals for tastings, vineyard visits, and dialogue on the evolution of Etna DOC wines. This event reinforced Mount Etna as the heart of […]

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Assouline Releases Wine & Travel United States of America – A Strategic Lens on American Wine Tourism and Cultural Branding

I’m thrilled to receive a copy of Assouline’s Wine & Travel United States of America – fresh off the press! With a quick overview, this latest publication from Assouline offers a timely exploration of the American wine industry through the dual lenses of culture and tourism. Authored by Enrico Bernardo, World’s Best Sommelier (2004), the

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Great Wine Capitals 2026 Best of Wine Tourism Regional Awards Announces Napa Valley Winners

The regional Napa Valley delegation for the Great Wine Capitals, which includes the County of Napa, Napa Valley Vintners, and Visit Napa Valley, has announced the winners of the 2026 Best of Wine Tourism Regional Awards. The annual Great Wine Capitals Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism across the

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Wine Tourism Review: Dimora Cottanera on the slopes of Etna

This is a retreat where Sicilian authenticity meets understated luxury – vineyard views, an infinity pool that spills into the landscape, and gardens perfumed with exotic flowers, lavender and citrus. Lunch by the pool was all about simplicity and elegance: seasonal dishes paired with Cottanera’s Etna Bianco. As the sun set, the Winter Restaurant revealed

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Etna Days 2025: A Landmark Edition

This morning, I had the privilege of attending the Etna Days 2025 “Welcome Presentation” and “Technical Tasting” where an extraordinary lineup of Etna DOC wines and producers set the tone for what promises to be a landmark edition. “The energy and diversity of wines from Mount Etna are simply remarkable.”  Liz Palmer Etna Days 2025

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Wines of South Africa has just introduced its dynamic new global brand identity “There’s Sunshine Inside”

More than a slogan, this new positioning seeks to capture the essence of South African wine – radiant, resilient, and deeply rooted in cultural authenticity. The campaign emphasizes the distinctive qualities that define South Africa as a wine-producing nation. Under the generous African sun and across an extraordinary mosaic of terroirs, producers are crafting wines

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International Wine Challenge Reveals the World’s Highest Scoring Wines of 2025

The International Wine Challenge (IWC) 2025 has once again affirmed its position as the most rigorous and influential benchmark of global wine quality. This year’s results highlight the remarkable diversity of viticultural excellence, with nine countries earning recognition across the most prestigious categories, including Champion titles, international trophies, and national trophies. The IWC’s methodological rigour,

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Alto Adige Wine Summit 2025: Expanding Horizons and Strengthening Global Influence

The Consorzio Alto Adige Wines has successfully concluded the Alto Adige Wine Summit 2025, marking its most ambitious and internationally resonant edition to date. Held biennially, the summit serves as the preeminent platform for positioning Alto Adige as a dynamic contributor to the global wine dialogue, uniting international trade media, sommeliers, wine merchants, and hospitality

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Global Tourism Rebounds:  690 Million Travellers Drive 2025 Growth Despite Global Uncertainty

The international tourism sector demonstrated notable resilience in the first half of 2025, recording a 5% increase in global arrivals compared to the same period in 2024, according to the latest UN Tourism data. This upward trajectory translated into approximately 690 million international tourist movements between January and June, a figure that underscores both the

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The Best Hotel Wine Cellars in North America according to MICHELIN Guide

Wine has long been intertwined with the art of hospitality, yet a select number of hotels elevate the experience to the highest level by curating world-class cellars that rival esteemed restaurants and private collections. According to MICHELIN Guide, these properties redefine the concept of luxury lodging, offering immersive oenological journeys that appeal to both seasoned

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