Charting the Future of Global Wine Tourism

Wine tourism has experienced remarkable growth over the past decade, establishing itself as a profitable and dynamic sector of the global wine industry. As a driver of sustainable development, it also plays an important role in rural development, job creation, and the direct empowerment of local communities.

Despite its growing importance, both science and practice continue to face challenges due to a lack of reliable data and sound evidence. At the international level, a significant information gap exists in the field of wine tourism, making it challenging for policymakers and the industry to develop evidence-based strategies and business models.

To address this need, Geisenheim University, together with UN Tourism, the International Organization of Vine and Wine (OIV), the Great Wine Capitals Global Network (GWC), and WineTourism.com, has launched a global research initiative. Based on an annual international survey, this initiative provides current data and insights on wine tourism.

“Our shared goal is to provide wineries and tourism organizations with directly actionable insights through an annual report. This year’s survey focuses on innovations and emerging trends that have recently fundamentally changed the wine tourism experience,” emphasizes the initiator of the cooperation, Prof. Dr. Gergely Szolnoki, Geisenheim University.

The strength of this initiative lies in the collaboration between international organizations, academic institutions and industry representatives – a unique cooperation that combines diverse expertise and global perspectives.

The results of the study will be published as an open-access report and simultaneously presented at various events, including the UN Tourism Wine Tourism Conference in Bulgaria from 6 to 7 October 2025 and the Great Wine Capitals Annual Conference in Bordeaux from 2 to 6 November 2025.

Wineries across the globe are encouraged to participate in this survey, as their contribution is vital to developing a comprehensive and nuanced understanding of global wine tourism.

Link to the study:   https://www.soscisurvey.de/winetourism2025/

Experience Wine Tourism in Bourgogne This Summer: From Cellar Doors to Wine Festivals

Throughout the summer, the Bourgogne wine region will come alive with a rich mix of heritage, culture, and vibrant wine celebrations. From Chablis to Mâcon, 252 wineries, estates, and cooperative cellars [all certified under the Vignobles & Découvertes label] will open their doors and invite visitors to step inside and experience the historic charm, quaint villages, and world‑renowned wines of the region.

To make planning easy, Vins du Bourgogne has published a digital Guide to Certified Wine Cellars, which offers all the practical information, including opening hours, tasting options, accommodation details, languages spoken, and environmental practices.

Link to Guide: https://tinyurl.com/4fh377s9

There also will be a lively lineup of wine festivals taking over the villages from concerts, vineyard tours and open‑cellar tastings to music, theatre, artisanal markets, and gourmet celebrations. Vins du Bourgogne has also published a Guide to Wine Festivals, which is another great resource.

Link to Guide: https://tinyurl.com/4fh377s9

Summer in Bourgogne is an invitation to slow down, explore, and experience the very heart of this historic winemaking region, where every tasting, walk, and gathering is rooted in its distinctive terroir and timeless traditions.

Hall Wines, Napa: A Legacy of Innovation Rooted in Napa Heritage

Nestled just off Highway 29 in St. Helena, Hall Wines is established on the storied Bergfeld Vineyard, an estate whose viticultural history dates back to 1885. This historic site was once home to the Napa Valley Co-Operative Winery, a pivotal institution that, at its peak, produced nearly 40% of the region’s total wine output, marking it as a cornerstone of early Napa Valley wine production.

In 2003, Craig and Kathryn Hall, visionary entrepreneurs and passionate stewards of fine wine, acquired the estate. Their commitment to honouring the property’s legacy while embracing sustainable innovation culminated in a decade-long transformation. By 2013, the Halls had completed an ambitious and sensitive restoration, seamlessly integrating the original stone winery with a state-of-the-art, gravity-flow winemaking facility. The new tasting room, a modern architectural landmark, is LEED® Gold-certified, reflecting the estate’s environmental ethos.

The estate itself encompasses approximately 33 acres at the base of the Mayacamas Mountains. Collectively, the Hall family cultivates over 500 acres across Napa Valley, dedicated to Bordeaux varietals. These vineyards span both valley floor and hillside sites and are farmed with a meticulous, low-yield philosophy rooted in sustainable viticulture, ensuring both quality and longevity in every bottle.

Arriving at Hall Wines: A Journey into Art, Architecture, and Napa Hospitality

Hall Wines sits in the heart of the Napa Valley “wine strip,” a stretch of road synonymous with legacy, innovation, and some of the most storied names in American wine. Just minutes from the Napa Valley Museum of Art & Culture, the estate blends its commitment to fine wine with an evident passion for contemporary art and sustainability.

Upon arrival, I was immediately greeted by one of Napa Valley’s most striking landmarks, “Bunny Foo Foo”, a towering 35-foot stainless steel rabbit sculpture by the late artist Lawrence Argent. Gleaming in the California sun, this whimsical figure stood at the estate’s entrance, playfully setting the stage for what would become a richly immersive and sensorial experience.

Driving up the estate’s long, manicured entryway, I arrived at the modern hospitality center, an architectural statement in glass, wood, and stone, unveiled in 2014 after a multi-year transformation. Inside, sleek design meets vineyard warmth. Expansive glass walls draw the eye westward over the estate’s vines, while curated art installations offer moments of quiet reflection.

Adjacent to the contemporary space is the restored Bergfeld stone winery, a 19th-century “ghost winery” brought back to life with care and respect for its historic bones. The juxtaposition of heritage and innovation is palpable throughout the estate.

Members Lounge

Hall’s Member Lounge provides an artisan sanctuary: open seven days a week, accessible by appointment only, and offers exclusive library wines and relaxed seated tastings. Members can bring food and enjoy comfortable couches overlooking the vineyards on the stunning terrace.

My tasting began on the outdoor terrace, along with some Hall Wines members, where the afternoon sun filtered across rows of Cabernet Sauvignon vines. What a stunning view! I found that Hall’s approach to hospitality is layered and thoughtful while offering a spectrum of experiences catering to both connoisseurs and wine enthusiasts, as follows:

Members Lounge Tasting for the day included:

2021 HALL Ellie’s Cabernet Sauvignon
92 Points Wine Enthusiast

2020 HALL Jack’s Masterpiece Cabernet Sauvignon
The painting featured on the label was designed by Jack Reynolds, who was 18 months old as a Father’s Day gift for his father, Mike Reynolds, who was the winemaker at HALL Wines at the time. Mike Reynolds, now the president of HALL Wines.

2019 HALL Bergfeld St. Helena Cabernet Sauvignon
95 Points Owen Barren

2021 HALL Diamond Mountain District Cabernet Sauvignon
96-98 Points (in barrel) Jeb Dunnuck

What a stunning wine – my overall favorite !!

WINE REVIEW

2021 HALL Diamond Mountain District Cabernet Sauvignon

The wine reveals the depth and intensity characteristic of this high-elevation site. In the glass, it presents a deep garnet hue. Aromatically expressive, it opens with layers of blackcurrant, dark cherry, and crushed violets, interwoven with graphite, cocoa, and hints of cedar. The palate is structured yet polished, showcasing ripe blackberry and cassis, supported by fine-grained tannins and well-integrated oak. A persistent mineral core and vibrant acidity carry through to a long, resonant finish. A compelling mountain Cabernet built for aging but already delivering elegance and power in equal measure – Stunning!

97 Points
Liz Palmer

Other Hall Wines tastings and Experiences include:

St. Helena – Platinum Experience – Discover HALL’s Expressions of Place
This is an exclusive, seated experience which features the coveted Platinum Collection and top-rated Artisan Collection Cabernets.

St. Helena – Cabernet Collector Experience
This is also an exclusive tasting experience which showcases HALL’s top-rated Mountain Cabernet Sauvignons, which are paired with seasonal bites.  This is perfect for collectors looking to explore Napa Valley’s premier appellations.

St. Helena – Signature Tour – A Walk Through Winemaking
With this experience, you take a guided walk through HALL’s vineyards and winemaking facilities, where you gain some insight into Hall’s sustainable practices and rich history.  After the walk, you participate in a tasting of their four award-winning wines paired with seasonal bites.

St. Helena – Reflections of the Valley – Bar Tasting in our Modern Gallery
With this experience, you savour a curated flight of award-winning Cabernet Sauvignon, which is a standup tasting at their modern bar. Don’t forget to view the stunning vineyard views.

Hall Winery stands at the intersection of Napa’s storied past and forward-thinking future. The estate is simultaneously a cathedral of Cabernet, a canvas for art, and a leader in sustainability. From its first impression to final sip, Hall Wines is more than a tasting; it’s a narrative told through art, architecture, and world-class Napa Valley wine.

Yinchuan’s Ascent: China’s Emerging Global Wine Capital at the Eastern Foothills of the Helan Mountains

The Fifth China (Ningxia) International Wine Culture and Tourism Expo, held in conjunction with the 32nd Concours Mondial de Bruxelles from June 9 to 12, 2025, marked a pivotal moment for China’s rapidly evolving wine industry. Hosted in Yinchuan, the capital of the Ningxia Hui Autonomous Region, this convergence of a prestigious international wine competition and a major wine tourism event underscored the city’s strategic ambition to establish itself as a world-class wine capital.

In recent years, Yinchuan has implemented a bold development strategy centred on viticultural excellence, ecological stewardship, and global engagement. The region now features China’s most concentrated wine-producing corridor, with more than 273,000 mu (approximately 18,200 hectares) of vineyards and a thriving network of 155 wineries and grape-growing organizations.

In 2024, Yinchuan’s annual wine production reached 75 million bottles, representing approximately 26.8% of the country’s total estate wine output. Notably, 19 locally produced wines have been selected as national gifts and exported to over 40 countries and regions, further enhancing the region’s international profile.

The transformation of the eastern foothills of the Helan Mountains, from barren sands to flourishing vineyards, has been driven by a comprehensive model of ecological revitalization. Yinchuan’s integrated strategy aligns wine production with the conservation of mountains, forests, wetlands, and grasslands, demonstrating how terroir expression and sustainability can coexist. Guided by the principle of “ecology + industry,” this approach has successfully blended environmental restoration with the growth of cultural tourism and wine-based experiences.

Today, precision viticulture, meticulous vineyard management, and the use of advanced winemaking technologies characterize the region’s production practices. These efforts are supported by state-level classifications and the recognition of 53 enterprises with certified geographical indications, further solidifying the region’s credibility and distinct identity.

As the driving force behind Ningxia’s wine industry, Yinchuan is cultivating both prestige and performance. In 2024, the city’s wine sector generated an output value of 36 billion yuan (approximately $5.02 billion USD), affirming its emergence as a rising powerhouse in the global wine arena.

SOURCE: Xinhua Silk Road

Sicilia En Primeur 2025 celebrates wine culture as a “Guardian of Civilization” standing strong in the face of global challenges

The 2025 edition of Sicilia En Primeur was held from May 6th to 10th in the historic city of Modica, located in southeastern Sicily, providing a culturally rich and architecturally significant setting. One hundred international wine journalists and 57 wineries came together to experience over 300 labels for tasting, four specialized talks, and eleven wine tours. For 21 years, Sicilia En Primeur has been celebrating the evolution of a diverse wine region on the Mediterranean’s largest island. Its history, culture, traditions, and gastronomy are as rich as they are diverse.

Assovini Sicilia was founded 26 years ago by Diego Planeta, Lucio Tasca d’Almerita, and Giacomo Rallo, who launched an association to lead the way to a Sicilian wine renaissance and has since grown in membership and international success due to their visionary and collaborative approach. This year’s event theme was “The Culture of Wine in Sicily: A Thousand-Year Story that Looks to the Future” and focused on wine’s cultural value, responsible consumption, wine tourism, and sustainability.

Mariangela Cambria, President of Assovini Sicilia, emphasized how the association promotes wine as a product of civilization, knowledge, beauty, and tradition, positioning Sicily as defender of wine culture against restrictive global dynamics. The association’s success is based on innovation and adaptability, integrating new generations into company management roles while focusing on sustainability and cultural preservation.

In addition to the conference, Sicilia En Primeur organized eleven wine press tours exploring Sicily’s diverse terroirs from Etna’s volcanic slopes to Pantelleria’s sun-drenched vineyards, from Marsala’s historic cellars to emerging zones across the island. The tours revealed the extraordinary versatility of Sicily’s wine landscape and innovative approaches across different microclimates and altitudes.

Central to Sicily’s identity remains Nero d’Avola, representing over 60% of Sicilia DOC production with remarkable +441% growth since 2017. Four distinct biotypes correlate to different macro-zones: Central-Southern Sicily produces deep-colored wines with high alcohol and soft tannins; Western Sicily yields lighter, consistent wines; Eastern Sicily delivers higher polyphenol wines with characteristic herbaceous notes reminiscent of Cabernet Franc, often described as caper nuances. Catarratto emerged as exceptional for Classic Method sparklings at high altitude, while beloved Frappato showcased remarkable versatility in rosés, bubbles, and blends with Nero d’Avola.

Sicily represents international significance with over 8,000 vine-growers, 530 bottlers, 24,600 hectares, 86 million bottles annually, and Europe’s largest organic vineyard area with 26,000 hectares. DOC Sicily, established in 2011, serves as a powerful ambassador for the island’s diverse heritage.

This year’s collaboration with La Sicilia di Ulisse distinguished the event, featuring Michelin-starred chefs in the gala dinner celebrating Sicily’s 2025 European Gastronomic Region designation. This collective unites Sicilian distinction across hospitality, culinary arts, and winemaking industries. Strengthened collaborations with Enoteca Regionale Sud-Est and ATS Strade del Vino Cerasuolo di Vittoria delivered concentrated regional expertise on southeastern territories.

The comprehensive technical tasting showcased 300 wines from 57 producers, demonstrating Sicily’s evolution from bulk production to premium, terroir-driven wines competing internationally. Four specialized talks addressed contemporary challenges, including communication strategies, neuromarketing, and new State labelling initiatives.

Sicily stands as a territory achieving worldwide acclaim through substantial environmental stewardship commitments. The 2025 Sicilia En Primeur positioned itself as a cultural declaration safeguarding wine’s civilizational importance while championing innovation, ecological responsibility, and mindful consumption, demonstrating that Sicily’s viticultural community spearheads international discourse regarding wine culture’s evolution.

Sicily’s Wine Renaissance: Tourism Meets Timeless Tradition

In addition to the broad array of high-quality wines, Sicily offers stunning scenery and a unique historical and architectural heritage. Some of the best-preserved sites of antiquity are found across the island and are layered with all the cultures that came after. In less than an hour, one can visit Sicily’s largest Greek theatre in Taormina and do a wine tasting on the slopes of Mt Etna. Optionally, visit Moorish-influenced mosaics at a Norman cathedral in Palermo, then spend the afternoon exploring the best Marsala wineries. Few places offer such rich experiences with wineries that are so well-equipped to receive visitors. Among the members of Assovini Sicilia, almost all of them have a dedicated tasting room for visitors, and more than half offer experiences such as cooking classes and spa treatments, and winery tours that interact with the landscape and culture. The most popular experiences offered are sunset tastings, dinners in the vineyard, and a chance to join the grape harvest. One third of these wineries also have accommodation where wine enthusiasts can stay on the property, fully immersed in the terroir and culture of the winery.

During the Sicily En Primeur, some fantastic territories were explored on the press trips. Sveva Consonni, my collaborator, visited some great wineries and provided the following report.

Tenuta Rapitalà

Rapitalà (Arabic for “God’s Garden”) embodies a unique cultural fusion that began in 1968 when Laurent de la Gatinais’s French father and Sicilian mother settled on the island. Their vision: “drinking Sicily from a French point of view” – marrying French winemaking expertise with indigenous Sicilian varieties.

The 225-hectare estate spans diverse microclimates, with indigenous plantings dating to 1963 and international varieties introduced systematically from 1968-1985. Today, the family produces 2 million bottles annually across their Dominio Rapitalà and Horeca lines.

After achieving organic certification in 2021 (following a careful transition that began in 2011), Rapitalà continues collaborating with the University of Palermo on innovative viticultural practices. Their harvest extends from early August through late October, accommodating the estate’s varied terroir and commitment to optimal ripeness.

Serra Ferdinandea

A collaboration between Planeta and French financier Oddo, Serra Ferdinandea represents Sicily’s most ambitious biodynamic experiment. Located in Menfi at 500m elevation, this 110-hectare estate occupies pristine territory untouched by agriculture for 300 years.

The philosophy is radical: “The place, not the producer’s ego, is central.” Only 15 hectares are planted to vines, with 16 hectares preserved as Mediterranean forest where semi-wild livestock graze, producing compost naturally. The remaining land grows ancient grains, indigenous chickpeas, and native figs. This holistic approach yields an extraordinary 10% crop vigour compared to 3.5% on conventionally farmed land.

Biodynamic preparations (500, silica, iron, nettle) guide vineyard management, while grape placement follows terroir logic: Syrah on high slopes, Nero d’Avola on exposed rocky sites, Grillo and Sauvignon Blanc mid-slope for freshness. The wines bear no names—simply rosé, white, and red with vintage—letting the place speak for itself. Production: 30,000-40,000 bottles annually.

Feudo Arancio

Named for the medieval orange groves that once covered this land, Feudo Arancio represents large-scale sustainability done right. Now part of the Mezzacorona Group, this 200-hectare estate produces 7 million bottles annually while maintaining organic certification since 2007.

Water management showcases their environmental commitment: natural springs, two estate-fed lakes, plus Lake Arancio provide irrigation only when necessary. The 60-person team hand-manages all vineyard operations except harvest, working across diverse elevations from 120m to 300m where sandy and clay soils create distinct terroir expressions.

Their altitude-driven approach produces two distinct Nero d’Avola styles: a fresh, approachable version from higher vineyards and a complex, concentrated expression from lower, clay-rich sites. Night harvesting for whites (3-9 AM) preserves aromatics, while innovative techniques include post-harvest grape drying on vineyard wires. Even their Pinot Noir, grown near shady forest cover, develops more structure than typical northern Italian versions. The estate also produces premium olive oil from 15 hectares of indigenous varieties.

Mandrarossa

Part of the impressive Settesoli cooperative network (6,000 hectares, 20 million bottles), Mandrarossa emerged in 1999 as the premium expression of this collaborative model, producing 1 million bottles annually from the “Terre dei Sicani” district.
Their scientific approach centers on micro-vinification and the principle of “right grapes on ideal soils,” utilizing five experimental plots across different soil types. This research-driven philosophy, supported by partnerships with the University of Milan, helped establish them as early adopters of international varieties alongside traditional Sicilian ones.

The 11-kilometre territory strip remains completely uncontaminated, supporting both VIVA certification for economic/social sustainability and low environmental impact credentials. Vineyard management combines modern techniques (90% spur-pruned cordon) with traditional methods (10% bush vines), while irrigation covers only half the plantings. Night harvesting for whites runs from midnight to 5 AM, ensuring optimal fruit quality across their diverse portfolio spanning both Menfi and Etna appellations.

Feudi del Piscotto Wine Relais

Established in 2002, Feudi del Pisciotto is strategically located in southeastern Sicily, between the Roman Villa of Piazza Armerina and Caltagirone, a town famous for its ceramics, and just 5 kilometres from the Mediterranean Sea. It’s 44 hectares of vineyards, situated around 250 meters above sea level, that benefit from a unique terroir and climate. The altitude, combined with the nearby coastline, creates moderating influences ideal for producing premium wines.

The estate meticulously cultivates its vineyards, treating them with the care of a botanical garden. This dedication by their viticulturists contributes significantly to the high quality of their wines. Annually, Feudi del Pisciotto produces up to 400,000 bottles.

Their plantings include indigenous Sicilian red grapes such as Nero d’Avola and Frappato, along with international varieties like Merlot, Cabernet, and Pinot Nero. They also feature less common Sicilian grapes like Semillon and Gewürztraminer, used to produce an exceptional Passito dessert wine. These international varieties grown in Sicily exemplify the belief of renowned oenologist Giacomo Tachis that Sicily has the potential to cultivate almost any grape variety successfully, provided expert knowledge and careful viticultural practices are applied.

Gulfi Cantina

Gulfi embodies the true essence of Sicily, crafting distinct wines deeply rooted in their specific origins. Inspired by the mythical love of Eros and Psyche, Gulfi passionately translates Sicily’s beauty into wines of pure pleasure.

Vito Catania carries on his family’s three-generation winemaking heritage with a profound love for wine and his homeland. Since 1996, in Chiaramonte Gulfi within Ragusa’s Monti Iblei, he has expertly blended innovation with ancestral knowledge, focusing on meticulous massal selection and vine cultivation.

Gulfi’s vineyards extend from the Cerasuolo di Vittoria DOCG in Monti Iblei to the Eloro DOC in Pachino, yielding four remarkable Nero d’Avola wines, each defined by its unique terroir. Their portfolio culminates on Etna’s northern slopes in Randazzo, where ancient Nerello Mascalese and Nerello Cappuccio vines flourish at high altitudes.

Gulfi’s philosophy respects nature through traditional, unirrigated bush-vine cultivation, honouring ancestral methods and natural cycles. Their commitment to organic farming stems from a deep respect for both the land and the consumer, celebrating the manual harvest as a time-honoured ritual.

Filippo Magnani