Bordeaux Wines Unveils New Global Campaign

Bordeaux Wines is excited to bring the extraordinary and unexpected diversity of its region to the fore with a dynamic new international campaign. Designed to shine a light on the region’s exceptional men and women, their commitment to sustainability, the terroirs and of course their wines, the campaign gives all those who work in the Bordeaux wine industry a loud, shared voice.

“We have evolved, using our differences to meet the requirements of the world today. Bordeaux wines are all about unexpected encounters, exciting conversations and new opportunities. We are multi-faceted. We are creative and discerning. We are united as one brand and we are ready to be (re)discovered.” – The winemakers and merchants of Bordeaux

Shaking Things Up: A Multi-Platform, Global Reveal
Faces, landscapes and wines, winegrowers, merchants, restaurateurs, wine shop managers – everyone involved in Bordeaux wines has come together to show people exactly what Bordeaux is all about: a hub of diversity, creativity and innovation that’s waiting to be shared. It’s time to Join the Bordeaux Crew. The creative will be unveiled at trade fairs around the world from February on, and appear in digital campaigns in France, Belgium, the USA and the UK before being rolled out in Japan and China in 2025, serving as the foundation to building a digital community. In the UK, it will also feature at The Big Feastival in August.

Coming Together: A Campaign Built by, for and with the Sector
Despite the many challenges that its vineyard has faced in recent years, the Bordeaux wine community has reinvented itself to share its unique story. Winegrowers and merchants have worked closely with creative experts to ensure that this campaign truly reflects their identity: a group of people with character and determination, driving innovation, all united around a collective commitment to sustainable viticulture with the consumer always at its core.

Telling the Story: A Chronicle of Individuality, Epitomized by Its Men and Women
Conceived like a chronicle, this campaign takes its roots in the terroirs of each appellation (AOP) and is inspired by the environmental, societal and social commitments that go into each and every Bordeaux wine. Its protagonists are all local winegrowers and merchants, wine shop managers, chefs and sommeliers chosen to reflect the renewed energy of Bordeaux. The creative welcomes consumers into this passionate and fascinating community, inviting them to delve into the stories of Bordeaux’s men and women, terroirs and of course red, white, rosé, sweet and sparkling wines. This creative has been conceived not only to appeal to consumers, but also to encourage global wine professionals to reconsider and reinvigorate their relationship with Bordeaux.

Bordeaux Big Bottles 2024
The dynamic global program makes its mark on the USA’s East Coast with the popular Bordeaux Big Bottles campaign, which returns for its fifth edition this fall from October 10 – 31. This year, the campaign extends to New York state and New Jersey from its usual activation in New York City, with select restaurants and wine shops participating. The campaign will spotlight large-format, 3-Liter bottles from over 25 producers across the region to engage new and current consumers, allowing them to discover the modernity and diversity of Bordeaux.

For further information: www.bordeaux.com/us

The 10 Most Expensive Wines in the World

Few things in the world improve in quality and value with age. Aged wine is one of those things, defined by elegance, rarity and finesse. If you are drawn to the thrill of owning something truly one of a kind, this niche market will certainly appeal to you.

We’ve all heard the expression “aging like a fine wine,” so you may not be surprised to learn seven of the 10 most expensive wines in the world are from 1947 or earlier. That includes three bottles that date back to the 18th century. No need to check the “best before” date.

Rank Wine Year Country Price
1 Domaine de la Romanee-Conti Grand Cru 1945 France $558,000
2 Screaming Eagle Cabernet Sauvignon 1992 United States $500,000
3 Jeroboam of Chateau Mouton-Rothschild 1945 France $310,700
4 Cheval Blanc 1947 France $304,375
5 Château Lafite 1869 France $230,000
6 Château Margaux 1787 France $225,000
7 Ampoule from Penfolds, Block-42 Cabernet Sauvignon 2004 Australia $168,000
8 Chateau Lafite Rothschild 1787 France $156,450
9 Henri Jayer, Vosne-Romanée Cros Parantoux 1999 France $136,955
10 Massandra Sherry de la Frontera 1775 Spain $43,500

France leads the way for luxury wines
What conclusions can we draw from the list? We all already knew that they like their wine in France, so the fact they produce the most expensive wines around won’t come as a huge shock.

Seven of the top ten most expensive wines ever sold hail from France, although special mention must go to the United States’ own Screaming Eagle Cabernet Sauvignon, made in Napa Valley in 1992. Only 175 cases were produced at a time when Screaming Eagle Cabernet hadn’t yet established itself as a premium wine producer.

Clarendelle & Domaine Clarence Dillon named exclusive wine partners of the 96th Oscars®

For the second consecutive year, Clarendelle and Domaine Clarence Dillon, will be the official 2024 wine partners of the Academy Museum of Motion Pictures, as well as the Governors Ball.

Clarendelle was created by Prince Robert of Luxembourg, representing the fourth generation in a family story that began with his great-grandfather’s purchase of the historic Château Haut-Brion in 1935. While primarily renowned for its excellence in the worlds of oenology and gastronomy, Domaine Clarence Dillon has long been a supporter of the arts, with Prince Robert’s early professional life even including screenwriting. Today, under Prince Robert’s leadership as Chairman & CEO, Domaine Clarence Dillon has grown to include three prestigious wine estates (Château Haut-Brion, Château La Mission Haut-Brion and Château Quintus). In 2015, the company opened a Paris restaurant, Le Clarence, proclaimed one of the 50 Best Restaurants in the World. The elegant and original restaurant has enjoyed its two-star Michelin status since its opening. In the same year, “La Cave du Château” was launched, a unique fine wine merchant with an exceptional collection of wines and vintages that today enjoys four locations in Bordeaux and Paris, including its online presence at www.lcdc.wine.

Like the Academy Awards®, also steeped in a nearly century-long tradition, Clarendelle offers a contemporary expression of our times and the celebrated French “Art de Vivre.” The highly experienced Château Haut-Brion winemakers oversee the blending process for Clarendelle, vintage after vintage, as they do for the notorious Château La Mission Haut-Brion and Château Quintus estates. The Clarendelle bottles are then cellared before being released to the market when they are judged to have reached their ideal drinking age, offering the finest expression of their Bordeaux terroirs to wine lovers globally.

“Since its earliest days, our family company Domaine Clarence Dillon has been a fervent supporter and promoter of the arts both in France and on the international stage,” says Prince Robert of Luxembourg. “With Clarendelle, we are thrilled and honored to be part of the biggest night in Hollywood. We join the millions of viewers from all around the world to celebrate the outstanding achievements of the 96th Oscars nominees.”

“We are really looking forward to enjoying the exquisite menu from Chef Wolfgang Puck and his catering team, expertly paired with our wines,” continues Prince Robert. The list of Clarendelle & Domaine Clarence Dillon wines poured at all the Oscars events, catered by Wolfgang Puck Catering, includes:

La Clarté de Haut-Brion 2017
La Chapelle de La Mission Haut-Brion 2010
Clarendelle Bordeaux Red 2016
Clarendelle Bordeaux White 2022

This year, there will be a special focus on the wines of Château La Mission Haut-Brion by highlighting the exceptionally rare La Clarté de Haut-Brion 2017 and pouring one of the best second wines ever produced at this famous estate: La Chapelle de La Mission 2010.

“The finest La Chapelle de la Mission ever made.” – Robert Parker, 93 points.

“Ungrafted Vines” hits the silver screen in 2024

He’s a winemaker, a rebel, an iconoclast and an outspoken critic of Bordeaux’s “industrial soup” style of winemaking – and now Loïc Pasquet is an unlikely movie star.

Pasquet’s battles with the Bordeaux establishment have seen him dragged to court, fined and forbidden from using the Bordeaux appellation because of his commitment ungrafted vines and native Bordeaux varieties. However, he has had the sweetest of revenges by producing a wine that has become the most expensive Bordeaux-produced wine – and now a movie about his achievements is hitting the screen.

The 51-minute documentary will air via Apple TV next year and features Pasquet documenting his battles with bureaucracy and his dedication to recreating the pre-phylloxera wines of Bordeaux. It also features input from respected wine writers like Jane Anson and Jacky Rigaux.

Pasquet, who bought his first bottle of wine when he was just 11 years old, believes that wine is a European cultural treasure and that it has been debased by too many Bordeaux producers in order to pander to critics, rather than simply making wines that reflect the terroir.

“Why destroy that heritage to make one style of wine? They are saying to [wine critic Robert] Parker ‘What wine do you like? We will make it for you.’ They are making industrial soup,” he told journalists at a preview of the film.

The launch of Pasquet’s 2015 vintage of Liber Pater at a staggering $33,000 (subsequent vintages have also hit that mark) was the spark for the documentary, but he was open about his pricing policy.

“This is what my customers will pay to drink something that nobody else can. If you go into space, how much does it cost?”

He was referencing his wines being made from grapes grown on ungrafted vines, an anomaly in Bordeaux.

“If you try a Bordeaux from 1860 [before phylloxera prompted the grafting of vines onto disease-resistant rootstocks] and 1960 you can taste the difference. Grafting changes the chemical composition of the wine.”

Source: Wine Searcher

400 Drones Light Up The Sky At The Bordeaux Wine Festival

The Bordeaux Wine Festival was held June 22nd to 25th, where attendees were part of wine-tasting programmes and other fun experiences. But the highlight of the festival was the spectacular drone show.  The Bordeaux Wine Festival 2023 took an environment-friendly approach to replace its annual firework with drones.

Over 400 drones lit up the night sky over the Garonne River in Bordeaux. There were 20-minute shows held on both Friday and Saturday where the drones created stunning formations of wine being poured into a glass from a bottle, a vineyard, and the drones went into formation spelling: ‘Bordeaux celebrates wine’ in bold letters in the stunning night sky. The drones were operated by the French company Dronisos.