Canadian-British Wine Journalist Liz Palmer Wins Prestigious 2025 Iter Vitis & Council of Europe Award for Communication

TORONTO, Oct. 23, 2025 /CNW/ – Canadian-British wine journalist, award-winning author, and global influencer Liz Palmer has been honoured with the Best Wine Tourism Communication Award at the internationally recognized Iter Vitis Awards, part of the Council of Europe’s Cultural Routes Programme.

The ITER VITIS Conference, held last week in Thessaloniki, Greece, brought together leading global experts, institutions, and regional representatives to explore how wine tourism can drive sustainable, inclusive, and innovative growth across Europe.

Under the theme “Cultural Vine Tourism in Action: Iter Vitis Best Practices for a Greener, Inclusive, and Innovative Future,” the event celebrated the achievements of the Council of Europe’s Cultural Routes Programme and reaffirmed ITER VITIS’s mission to connect heritage, culture, and sustainability through the language of wine.

The 2025 ITER VITIS Awards Ceremony followed the conference, which honours outstanding achievements in wine tourism, sustainability, innovation and heritage preservation.

The award was presented to Liz Palmer at the Awards Ceremony on October 18, 2025, in Thessaloniki, Greece. Liz Palmer was among 17 international laureates recognized for advancing the preservation of vine and wine heritage and promoting sustainable wine tourism aligned with the Council of Europe’s democratic and cultural values.

Other 2025 laureates included:

  • Best Wine Museum: Hameau Duboeuf, France
  • Best Wine Tourism Event: L’Aperitif du Patrimoine, France
  • Special Award for Safeguarding Ancient Grapes: Dario Gaspar, Croatia
  • Best Sustainable Wine Tourism Destination: Huelva, Spain
  • Best Wine Route: Strada del Vino Marsala, Italy – For revitalizing a historic wine region through coordinated governance, storytelling, and quality standards
  • Best Cooperation Project – International Route of Vermut (Italy / France/ Spain) – For promoting cross-border collaboration and cultural exchange through a shared Mediterranean tradition… and more, celebrating innovation, heritage, and community across global wine regions.

“I am deeply honoured to receive this award from such a respected international organization,” says Liz Palmer. “Promoting the cultural, historical, and sustainable aspects of wine tourism is central to my work, and it is gratifying to see these values recognized on a global stage.”

www.liz-palmer.com

About Liz Palmer

Liz Palmer is a globally recognized wine authority, award-winning author, and influential journalist, shaping the narrative of wine and spirits since 2004. A seasoned judge and digital marketing expert, she blends expertise with innovation to elevate wine tourism and brand storytelling worldwide.

Named among the Top Global Wine Influencers of 2025 and ranked in the Top 20 Social Media Influencers in wine and spirits, Palmer also sits within the Top 1% of LinkedIn’s Industry SSI. Her accolades include the ITER VITIS Award for Best Communication Tool (2025)Dame Chevalier of the Ordre des Coteaux de Champagne, and Keynote Speaker at the UN Tourism Global Conference on Wine Tourism (2024). She serves as Vice President of FIJEV and has judged the World’s Best Vineyards and Canadian Marketing Awards.

Palmer is also the author of the acclaimed The Ultimate Guide to Champagne and has contributed to international wine media for over two decades. She has served as a keynote speaker at global wine tourism conferences, judged international competitions, and actively promotes sustainable wine tourism worldwide. Her work bridges the gap between wine culture, heritage preservation, and the modern digital media landscape.

About Iter Vitis

The Iter Vitis Cultural Route, part of the Council of Europe’s Cultural Routes Programme, connects and promotes wine regions across Europe with deep historical and cultural significance. It fosters cultural exchange, heritage preservation, and sustainable tourism through collaborative initiatives. Since 2018, the Iter Vitis Awards have recognized public and private entities for outstanding contributions to preserving vine and wine heritage.

Website: https://itervitis.eu

SOURCE Liz Palmer Media Group Inc.
Media Contact: liz@liz-palmer.com

Liz Palmer – Wine Journalist receives the 2025 ITER VITIS + The Council of Europe Award for Communication

“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.”

The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece.  This inspiring event brought together international experts and institutions to explore how wine tourism can drive a greener, more inclusive, and innovative future across Europe.

My heartfelt “Thank You” to ITER VITIS – Cultural Routes of the Vine and Wine, the Council of Europe’s Cultural Routes Programme, and to all those working to preserve and celebrate the cultural, historical, and sustainable heritage of wine.

This recognition reinforces my lifelong commitment to advancing the dialogue between wine, culture, and sustainability – connecting people and places through the shared language of the vine.

Stay tuned for a full press release!

Liz Palmer
Thessaloniki, Greece

Etna Days 2025: Showcasing Etna DOC Wines and Volcanic Terroir

Etna Days 2025 marked a record-breaking edition, celebrating the cultural, environmental, and enological richness of Sicily’s iconic volcano. Hosted at Il Picciolo Golf Resort, Castiglione di Sicilia, the event united global wine professionals for tastings, vineyard visits, and dialogue on the evolution of Etna DOC wines.

This event reinforced Mount Etna as the heart of Sicilian viticulture and a leading European wine region. Held September 18 – 20, it brought together producers, journalists, importers, and wine professionals to explore the terroir, tradition, and innovation shaping Etna DOC. Over ninety wineries showcased the volcano’s diverse microclimates and vineyard districts, highlighting Etna’s expanding global influence.

Francesco Cambria, President of the Consorzio di Tutela Vini Etna DOC, emphasized the event’s deeper purpose: “Etna Days is the culmination of our collective work: over these three days, we want to showcase not just wines, but a cultural heritage and identity that belongs to the volcano’s communities.”

The Venue: Il Picciolo Golf Resort, Castiglione di Sicilia

Nestled among the black lava terraces and verdant vineyards of Etna’s northern slopes, Il Picciolo Golf Resort served as the event’s official venue. Its panoramic setting provided an ideal backdrop for tastings, discussions, and networking. Beyond its picturesque location, the resort represented a synthesis of Sicilian hospitality and the elegance of wine culture; it was a perfect reflection of Etna DOC’s spirit.

Program Highlights: Tastings and Technical Sessions

The program opened with a presentation by the Consorzio, tracing Etna DOC’s historical evolution and strategic direction. This was followed by technical and walk-around tastings showcasing over five hundred Etna DOC wines. From Carricante-based Etna Bianco to Nerello Mascalese-driven Etna Rosso, each wine expressed the minerality, precision, and freshness characteristic of volcanic viticulture.

The tastings served as a critical platform for analysis and exchange, where sommeliers, journalists, and buyers engaged directly with producers to discuss winemaking philosophies, clonal selections, and sustainability practices.

Dining Under the Stars

An unforgettable moment unfolded under the stars at Il Picciolo Golf Resort, where producers, international guests, Management and Jury of the Concours Mondial de Bruxelles all gathered for an evening that celebrated the unity of Etna’s wine community. Local culinary artistry met expressive volcanic wines in a setting illuminated by the night sky and framed by the silhouette of the volcano.

Vineyard and Winery Visits: The Contrade of Etna

The following two days were dedicated to immersive vineyard and winery visits across Etna’s diverse contrade. From centuries-old ungrafted vines to new high-altitude plantings, these excursions revealed the geological and cultural mosaic underpinning Etna’s viticultural identity.

Producers highlighted the challenges of working in such a dynamic environment, ranging from steep slopes to unpredictable volcanic activity, while showcasing innovations in organic farming and micro-vinification. The result was a living laboratory of sustainability, where past and future meet in every glass.

Wineries visited: Benanti, Terra Costantino, Verderame, Terrazze dell’Etna, Bugia Nen, and Murgo.

Etna’s Role as a Global Model

Salvatore Barbagallo, Councillor for Agriculture of the Sicilian Region, described Etna as “a natural laboratory of sustainability and biodiversity.” This year’s event demonstrated how Etna’s producers are redefining quality through ecological awareness and territorial integrity. The initiative, partially supported by the Sicilian Regional Department of Agriculture, illustrated the power of collaboration in promoting regional excellence on an international scale.

Consorzio Director Maurizio Lunetta concluded: “We are recording significant numbers that confirm the international stature of the denomination. The goal for the future is to grow with an integrated vision that goes beyond winemaking, involving hospitality, gastronomy, and typical products.”

Looking Forward To 2026

Looking ahead to Etna Days 2026, the event is poised to further strengthen Etna’s international reputation. The region’s story of resilience, beauty, and innovation continues to unfold, rooted in one of the world’s most remarkable volcanic terroirs.

Liz Palmer named among the “World’s Most Influential Voices” in Wine

I am honoured to be recognized by LocalWineEvents.com as one of the Influential Wine Voices, alongside esteemed colleagues from around the world.

This recognition highlights individuals who are shaping the future of wine through innovation, education, and a shared passion for viticulture, oenology, and global wine tourism.

I remain committed to fostering meaningful dialogue, championing wine culture, and elevating the global conversation around wine through journalism and digital storytelling.

Link to site: https://www.localwineevents.com/influential-wine-voices/liz-palmer

Liz Palmer’s Exclusive Interview with Andrea Perez Castillo of Flatrock Cellars + Wine Tasting Notes

Andrea Perez Castillo holds a degree in Agricultural Engineering from the Autonomous University of Zacatecas, Mexico, and a Master’s in Viticulture and Oenology from the Polytechnic University of Madrid, Spain.

Her winemaking career began in 2012 as an assistant winemaker at Tierra Adentro Winery in Zacatecas. Following this, she pursued her master’s studies in Spain, which marked the start of her professional journey. Upon completing her degree, Andrea joined Casa Madero Winery in the Parras de la Fuente Valley, Coahuila, Mexico, where she served as a winemaker from 2016 to 2020. During her tenure, she distinguished herself as the youngest winemaker at the winery. She gained valuable international experience by participating in southern hemisphere harvests at renowned wineries, including Ventisquero in Chile, Cederberg in South Africa, and Oyster Bay (Delegat) in New Zealand.

In 2023, Andrea embarked on her Ontario wine journey, contributing to her first harvest at Hidden Bench. There, she met Marlize Beyers, a highly respected consulting winemaker in the Niagara region, who offered her the position of Winemaker at Flat Rock Cellars. Andrea officially began her new role at Flat Rock Cellars in December 2023.

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Liz Palmer: Which influential women in the wine industry have inspired you throughout your journey?

Andrea Perez Castillo: There have been many women winemakers in my career, right now I would name Marlize Beyers. From the early beginning she has been my mentor in Ontario wines. She has guided me and share everything she know about the area, I love her attitude, nothing stops her, and I know I am fortunate to now call her a friend.

Liz Palmer: Could you share a particularly memorable experience or achievement in your illustrious career?

Andrea Perez Castillo: I think having the experience of making wine in other countries, my favorite harvest so far has been the one in South Africa. Such a lovely and proud people in a beautiful country. A big highlight was reviving the long-dormant sparkling wine program at Casa Madero, one of Mexico’s most storied wineries.

Liz Palmer: What recent technological innovations have you and your team integrated into your winemaking process?

Andrea Perez Castillo: I’m relatively new at Flat Rock Cellars, I took over at the end of 2023. In 2024, I focused on identifying the blocks with special characteristics and starting to give destination to the grapes from the field to the bottle, during 2024 harvest we got back to the fundamentals in the cellar focusing on good clean happy fermentations

Liz Palmer: How do you ensure sustainability and uphold environmental responsibility in your vineyard and winery operations?

Andrea Perez Castillo: The 2024 harvest, we start by paying more attention to cultural practices, applications, etc. in the vineyard, this is to have a better control of what is happening in the vineyard and return all the good that the vineyard gives us year after year. As for the cellar, we have a new barrel steamer, which helps us to preserve water, also we have new cleaning practices in the cellar, we track water use daily, this gives us more awareness of the use of water and how to take better care of it.

Liz Palmer: What are your perspectives on the No and Low Alcohol Wine Revolution, and how has your wine estate adapted to this burgeoning movement?

Andrea Perez Castillo: There is a market for everything, and we must be prepared for it. The wine suffers a lot when it is dealcoholized, it is a harsh process on the wine. I know that there are other alternatives such as some selected yeasts that help produce less alcohol, I worked with some in Mexico, where the results were good but there is still more work to be done on that.

Liz Palmer: How do you and your team stay abreast of the latest trends and advancements in the wine industry?

Andrea Perez Castillo: When you are dedicated to making wine, or you are in the wine industry, it is something that I have found in all of us who are dedicated to this is that we love to know what is new and to experiment, for us at FRC, we never stop learning, learning is part of our development and that of the winery, we are always aware of new technologies, visiting fairs and reading magazines about new technologies and having conversations with our external consultant winemaker.

Liz Palmer: What advice would you offer to young women aspiring to enter the wine industry?

Andrea Perez Castillo: She should prepare herself, study, read, know herself. Winemaking is making decisions under pressure, especially during harvest. Opportunities always come, but you must be prepared to take the reins with confidence.

Wine Tasting Notes

Flat Rock Cellars “Foundation Series” Chardonnay 2023

On the nose, aromas of ripe yellow plum and nectarine, intertwined with hints of vanilla and toast – a subtle nod to its careful oak aging. The palate bursts with vibrant notes of tropical fruit with hints of citrus, balanced by the refreshing minerality with crisp acidity, with an enduring finish.

90 Points
Liz Palmer


Flat Rock Cellars “Foundation Series” Pinot Noir 2023

This complex Pinot displays an enticing bouquet of dark cherry, blackberry and cranberry, accented by earthy undertones with subtle spices. On the palate, it delivers vibrant red fruit nicely balanced with hints of spice and oak. The wine’s silky tannins and refreshing acidity create a harmonious profile, culminating in an elegant, lingering finish.

Score 92
Liz Palmer