US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ.

Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues.

Sparkling wine continues to stand out with sales up 34% in the recent period to $2.6 billion. Total domestic wine sales came to $9.2 billion, up 20%, while imports totaled $5.5 billion. Sales of white wine came to $7.2 billion followed by red at $6.5 billion. Happy to say that rosé sales grew 27% to $904 million.

The growth comes in a competitive market marked by fewer outlets and fewer choices for drinkers. CGA reports the number of fine dining outlets has decreased 4.1% between October 2021 to October 2022, while consumer surveys found 21 % of diners report they have noticed fewer menu items and 40 % of those say there are fewer wine options.

In a webinar last week, Andrew Hummel, CGA client Solutions Director for North America, said surveys of on-premise consumers consistently find 50% report they drink something different at restaurants and bars than what they enjoy at home. “It’s really important to understand the on-premise consumer and segment them differently from the off-premise consumer,” he further states.

In terms of the different types of on-premise wine consumers, 37% of those surveyed by CGA who are wine drinkers fall into the company’s “curious and on a budget” category which represents about 30% of all consumers. These restaurant and bar patrons are “moderately engaged,” typically visiting in the early evening and enjoying trying new drinks yet are price sensitive and attracted to values.

To help wine producers navigate a changing market, CGA developed a new report that offers a “360-degree view” of wine in the on-premise sector. This new report blends market data with consumer surveys and “user” data as well as a channel strategy analysis into what the firm describes as its most comprehensive analysis of the on-premise market for wine. “Whether teams are considering a new brand launch in the market or managing a portfolio of legacy wines, the report will provide a robust set of insights across relevant topics to help drinks suppliers win in the on-premise,” states Matthew Compton, CGA’s regional director of North America.

Sources:
NielsenIQ
Wines Vines Analytics

#wine #whitewine #winenews #winelovers #redwine #rosewine #sparklingwine #champagne #USAwinemarket #wineeconomics #winetrends #winemarketing #winesales #winebusiness

“World of Zero” to dominate Hall 1 at ProWein 2023

Alcohol-free or “zero” wines are a trending topic with quite some potential. Kylie Minogue is launching her first non-alcoholic sparkling rosé wine of the same name, to be sold in British Tesco supermarkets, among other locations. “Zero” is also playing an increasingly important role in food service.

Increased health awareness and changing consumer behavior among Generation “Z,” i.e. 26- to 37-year-olds, are the main reasons for the trend. Growing health awareness may be a factor, with consumers opting for alcohol-free options on visits to pubs and bars as part of a moderate approach to drinking. Equally, generational shifts play a role, with 65% of members of Gen Z (those born between 1997 and 2012) expressing a desire to moderate their alcohol intake, according to a survey.

With its “World of Zero”, ProWein (March 19 – 21, 2023 in Düsseldorf, Germany) is picking up on this trend and proactively setting the stage for it. Whereas the non-alcoholic products were previously distributed throughout the exhibition halls at the stands of the corresponding producers, importers, and exporters, they will now be concentrated in one area in Hall 1.

“For our trade visitors from food service and retail this is the ideal platform to comprehensively, and above all efficiently, gather information on this segment,” explained Michael Degen, Executive Director Messe Düsseldorf, and adds: “This provides exhibitors with easier access to new buyers for their new products and allows visitors, in turn, to locate this new product group faster.” Thus, on the one hand, companies are represented in the “World of Zero” that are located in other halls with their main stand and are now additionally presenting themselves in this theme world. These include Schlumberger, Peter Riegel, and Schloss Wachenheim, to name a few examples. On the other hand, there are also exhibitors in the “World of Zero” who are exclusively represented there – such as Kolonne Null from Berlin or Manufaktur Jörg Geiger.

#nonalcoholicwines #prowein #proweintradefair #winebusiness #wineprofessionals #winetasting #wineshop #winetrends #tradefair #winetradefair #winenews #worldofzero #Alcoholfree #wineinfluencer

 

 

 

 

 

Rosé Wine Trends: Provence continues to influence

Valladolid, Spain hosted the recent Rosé Wine Session of the 2022 Concours Mondial de Bruxelles. The competition took place March 11 – 13 at the Patio Herreriano.

Along with sixty international judges, also in attendance was the Mayor of Valladolid, Óscar Puente; the Town Councillor, Ana Redondo; the Chairman of the Concours Mondial de Bruxelles, Baudouin Havaux; and Vice-Chairman of the Valladolid Provincial Council, Víctor Alonso.

Valladolid Wine Region

Valladolid is the only province on the Iberian Peninsula that boasts five appellations: Cigales, Rueda, Ribera del Duero, Toro and León. There are over 27,000 hectares planted with over twenty different grape varieties. It is also home to four wine routes: Cigales, Rueda, Toro and Ribera del Duero.

Rosé Market

Between 2002 and 2018, the global consumption of rosé wine rose from 18.3 million hectolitres to over 26 million, representing a surge of almost 40%. Western Europe and the United States are the world’s largest consumers of rosé.

Rosé Trends: Interview with Nathalie Pouzalgues, for Concours Mondial de Bruxelles

Nathalie Pouzalgues, winemaker, and project manager with the Centre for Rosé Research in Vidauban, Var.

  1. When did you begin your work on rosé wines?

I joined the team at the Rosé Wine Centre in 2011, but before that I worked at the Côtes de Provence producers’ organization. The Rosé Wine Centre was established in 1999, on the initiative of the Provence wine industry (CIVP and Var Chamber of Agriculture) and the French Vine & Wine Institute. It is a one-of-a-kind resource in France and worldwide for applied research into rosé wines. Our aim is to improve the quality of rosé wines by conducting experiments that range from the vine itself through to the bottled wine. My role within the team is to run experiments focusing on rosé wine and I specialise in applied research on sensory wine analysis.

  1. Where does the information for your research come from?

Research programmes involving either viticulture, oenology or sensory analysis are regularly submitted at different levels. Depending on the research topic, we do agronomy monitoring, small-batch winemaking (100 litres) and/or tastings. The research findings are processed using a range of statistical tools and then passed on to industry members through scientific and technical journals, video-conferences, symposiums, etc.

  1. How have rosé wines changed over the past decade?

The quality of rosé wines has improved. From a technical perspective, temperature control from harvesting the grapes through to storing the wine in bottles was one of the first noteworthy advances. The second breakthrough stems from oxygen management, controlling oxidation and now planning vineyard management designed for rosé wine. You don’t manage a vineyard in the same way if you aim to make rosé or red wine.

  1. Rosé sales in France account for approximately 30% of the market, ahead of white wine. Why is rosé so popular in France?

The quality of French rosé is indisputable. Some regions, such as Provence, are iconic. It is also important to realise how attached the French are to the way rosé is drunk – it is relaxed, unconventional and sociable.

  1. There is an international trend towards paler, drier rosés. In your opinion, what is driving this trend, and will it continue in the future?

The motivation for making drier, paler rosé wines is definitely a bid to replicate the Provence rosé model of delicate, light, fruity wines. There is no way of knowing whether this trend will continue, but we do know that it is not just a passing fad. Rosé wines from Provence have always been in this category. They have a very light colour and are aromatic with floral, fruity and mineral notes. On the palate, they are rounded yet dry, with very fruity, refreshing notes that often recall citrus and tropical fruit.

  1. Which countries predominantly adopt this style?

As far as I know, this is a widespread phenomenon and affects various French regions and different countries. Areas with a Mediterranean climate and grape varieties are certainly better equipped to produce the light, fruity, rounded yet dry wines that consumers currently favour.

  1. Does the international trend for paler rosés affect those from Provence?

The trend may lead to some confusion but conversely, it strengthens Provence’s status as a benchmark. If the colours are similar, this creates a whole new ballgame, shifting emphasis to aromas and flavours. And here too, we are ahead of the curve. The vineyards of Provence are genuine rosé terroirs.

  1. Are certain grape varieties better suited to producing pale, dry rosé wines?

Grape varieties with less colour that deliver fruitiness seem to be better suited to producing pale, dry rosé wines because their fruitiness creates an impression of sweetness when actually the wines are dry.

  1. In your experience, is protecting traditional rosé production techniques and the use of local (native) grape varieties still a trend?

Yes, for a significant part. High-tech methods and expertise do not rule out the use of ancient techniques (concrete, terracotta or wooden vessels, a curb on sulphites, etc.) and traditional grape varieties (Rosé du Var).

Source:  Concours Mondial

 

Italian Grape Prices Are Now Listed Online

The Unione Italiano Vini (UIV), in collaboration with the Association of Wine Commissaries (MEd.&A.), has set up an online service showing trends in grape pricing. Just in time for the harvest season, the Osservatorio provides daily average quotations for 15 key grape varieties (in English and Italian).

This information is available via a free trial, but the paid subscription offers a much broader range of data including weekly prices for 450 varieties of wine and must, stretching back over a decade, as well as information on global trends.

Website:

https://www.osservatoriodelvino.it/uve/medea

 

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Wine Grounds Launches Machine Learning-Based Vintage Scores

Wine Grounds announced this week a revolutionary new vintage quality feature to their food and wine pairing app, Grape Base. Their data-driven approach to determining the quality of a vintage allows industry professionals and consumers to see scores for any wine-growing region in the world. By utilizing machine learning and a proprietary weather model, Grape Base can instantly predict the overall quality of a vintage based on the weather during the growing season, at harvest and throughout the winter.

Grape Base is taking a hyper-local approach to vintage quality and creating scores for the top varietals grown in every officially recognized region, district and or appellation across the globe. Vintage scores will be continually expanded on and made available after the end of harvest in the northern and southern hemispheres. Industry professionals can use the data to make purchasing decisions and project trends in consumer buying habits.

Wine Grounds Founder Chris Hall states, “By tracking and evaluating the weather of a specific region and comparing that to the ideal conditions for the grapes grown there, we can predict the quality of the vintage for those grapes. You can then use those scores to pick the best vintage in a wine shop, from your own rack or out to eat. Somms can ahead on building wine programs that showcase varietals at their very best. It is absolute revolution in wine tech.”

Highlights Include:

  • Weather model can be applied to any region in the world for any grape and it is continuously learning and improving
  • 75+ regions available with scores for the past ten years
  • Search allows users to find scores by region or grape varietal
  • Monthly subscriptions start at US $1.99 after a one-month free trial
  • Grape Base is available in the Apple Store and on Google Play

#wine #winewednesday #wednesday #winetrends #businessofwine #tech #winegrounds #machinelearning #vintagewines #vintagescores #foodandwineapp #somms #wineandfoodpairing #app #AI #winelovers #instawine #wineinstagram #winelife #winemarketing #socialmediamarketing