Beverage Marketing

Drinks E-commerce to grow exponentially in three years – IWSR Report

The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to IWSR. Over the next five years e-commerce sales of alcohol across key global markets are predicted to expand by +66% to reach more than US$42 billion, according to a comprehensive strategic study published by […]

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Manachain Monaghan wins the “Flor de Caña Sustainable Cocktail” Challenge

Manachain Monaghan from the UK has been crowned the global champion of Flor de Caña’s Sustainable Cocktail Challenge with his ‘Steamship’ cocktail! Monaghan, owner of Below Stairs Bar, beat 30 other international bartenders and mixologists in a virtual edition of the competition which challenged entrants to make the most ‘spectacular’ sustainable cocktail. About The Steamship

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Bourbon Women Association Launch Amber Circle Diversity & Inclusion Initiative

Furthering its educational mission, the Bourbon Women Association has announced its new Amber Circle Diversity & Inclusion Initiative. This new scholarship program builds on the organization’s Amber Circle mentoring program that started in 2019. It strives to empower women and those from underrepresented communities in the bourbon and spirits industry. “We are so fortunate to

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Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe. The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks

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The World’s 50 Best Bars returns LIVE December 2021!

William Reed Business Media has just announced that The World’s 50 Best Bars, sponsored by Perrier, will be unveiled as part of a live awards ceremony on Tuesday, 7 December 2021, at London’s Roundhouse. Returning to an in-person event after a virtual event in 2020, The World’s 50 Best Bars 2021 will recognize and celebrate the

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Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Buoyed by last year’s off-premise surge, a slew of wine-based ready-to-drink cocktails have thrived, even

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Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery. Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

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RESULTS ARE IN for the 2021 International Wines and Spirits Competition (NH)

The IWSC has just released the results of the 2021 Northern Hemisphere wines, and here are some of the winners. This year there were 3,460 wines that were awarded medals. Gold Medal Wines Only 148 wines qualifying for a gold medal this year. Fifteen of the wines were sweet wines and sixteen were fortified wines

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Covent Garden launches a three-week Rosé Festival

Rosé season is here and to celebrate all things pink, Covent Garden [London] is hosting its first-ever three-week rosé festival which runs from May 17th to 6th June 6th. Over 20 restaurants participating with over 30 varieties of rosé wine, rosé cocktails, rosé themed menus, as well as 9 pop-ups from Mirabeau, Amie Wine, HUN

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