Wine Marketing Archives

Demand for New Zealand Sauvignon Blanc causes strong export growth

Articles, New Zealand Wine, Wine Economics, Wine Marketing, Wine News, Wines of New Zealand / liz admin

Soaring demand for New Zealand Sauvignon Blanc allowed the country’s wine producers to increase exports by 25% in the past year. Strong export value and increasing international demand will help support further export growth over the next 12 months, despite a challenging season and a smaller harvest than last year, reports New Zealand Winegrowers. The […]

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UNWTO Sets Spotlight on Tourism Investment in the Americas

Articles, Travel, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends / liz admin

UNWTO further strengthened its cooperation with the Development Bank of Latin America and the Caribbean as it brought together public and private sector leaders to advance investments in the tourism sector. Against the backdrop of the meeting of its 68th Regional Commission for the Americas, June 30th, 2023 in Quito, Ecuador, UNWTO hosted the Seminar on

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400 Drones Light Up The Sky At The Bordeaux Wine Festival

Bordeaux, Bordeaux Wine, French Wine, Uncategorized, Wine, Wine Auctions, Wine Marketing, Wine News, Wine Tech, Wine Technology, Wine Tourism / liz admin

The Bordeaux Wine Festival was held June 22nd to 25th, where attendees were part of wine-tasting programmes and other fun experiences. But the highlight of the festival was the spectacular drone show. The Bordeaux Wine Festival 2023 took an environment-friendly approach to replace its annual firework with drones. Over 400 drones lit up the night

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WineGB Releases its 2023 Industry Report

Articles, English Sparkling Wine, News, Sparkling Wine, Wine, Wine Economics, Wine Marketing, Wine News, Wine Research, Wine Tourism, Wine Trade, Wine Trends / liz admin

Last week Wine GB released its 2023 Industry Report, which includes the latest data from producers and figures supplied by Wine Standards. Here are some key findings: Plantings continue to grow – there are currently just under 4,000ha under vine, with forecasts predicting an increase to 7,600ha by 2032; In terms of production, the mid-range

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Chablis Launches Interactive Story Game

Articles, Burgundy, Online Event, Online Learning, Wine, Wine and Food Pairings, Wine Education, Wine Marketing, Wine News, Wine Tech, Wine Tourism, Wine Trade, Wine Trends / liz admin

“Unlock Chablis” merges a historic wine region with modern digital technology. “Nowadays, so much of the world is focused on the digital, and the wine world is no exception. The Unlock Chablis game allows us to communicate our key messages to wine professionals in an entertaining, modern way; yet still remain educational,” says Paul Espitalié,

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Coravin Launches Single-Serve Vinitas System

Articles, Global Wine Evemts, Press Release, Technology, Wine, Wine Education, Wine Marketing, Wine News, Wine Tech, Wine Technology / liz admin

Coravin, a global wine technology company, revolutionized the way wine is consumed 10 years ago with the launch of its preservation system that pours wine without removing the cork. Coravin is now disrupting the category again with the launch of its next industry-changing device, Coravin Vinitas™, designed to help businesses share preserved tastings of wine

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Anteprima Sagrantino 2023 – Exploring the wonderful wine escape of Umbria more seriously, Filippo Magnani

Ancient wine grapes, Articles, Filippo Magnani, Italian Wine, Organic Wine, Travel, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Italy / liz admin

One of Italy’s most unique native varieties, and Umbria’s flagship grape “Sagrantino” was showcased on April 19th and 20th in the charming town of Montefalco at the 2023 Anteprima Sagrantino. The Anteprima Sagrantino is an opportunity each year for wine professionals to rediscover this symbol of Umbria’s heritage. This year was the release of the

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Anteprima della Vernaccia di San Gimignano, discovering a truly unique wine in Tuscany “The White Queen in a Land of Red Kings” – Filippo Magnani

Articles, Filippo Magnani, Global Wine Evemts, Italian Wine, Locations reviews, Travel, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Italy / liz admin

A few weeks ago, experts, wine enthusiasts and the press gathered in the charming town of San Gimignano on February 16th to taste not only the new vintages of Vernaccia di San Gimignano, but also the reserve wines not yet released on the market. 41 wineries and 96 wines were presented to the Italian and

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Smart Technology Helps Wine Tourism Grow in South Africa

Articles, South African Wine, Wine Economics, Wine Marketing, Wine Tech, Wine Technology, Wine Tourism, Wine Trade, Wine Trends, Wines of Africa / liz admin

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business. Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes

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Chianti Classico Collection 2023: producers who embody passion, and strive for excellence – Filippo Magnani

Articles, Global Wine Evemts, Italian Wine, Wine, Wine Education, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Italy / liz admin

The Chianti Classico Collection 2023 came together this year, for its flagship event, “Anteprime Toscana.” The Collection plays an important role in spreading awareness and improving transparency of one of Italy’s most charming and multifaceted wine territories. The “Collection” took place in the beautiful Leopolda Station in Florence. It was the 30th edition, hosting a

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