Wine Marketing

Pernod Ricard UK Launches New Wine Brand “Greasy Fingers”

Pernod Ricard UK Launches New Wine Brand “Greasy Fingers” Pernod Ricard UK is disrupting the wine category with the launch of a new wine range “Greasy Fingers” which challenges traditional boundaries of wine and food pairings by ripping up the rule book and delivering two, bold wines, expertly crafted to cut through greasy food and […]

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Wine News: Trade in Wine and Vine Products Continues to Raise

The first edition of the Vine and Wine World Trade Forum was held a few weeks ago in Dijon, France. It has revealed that international trade in wine and vine-related products has grown significantly over the past two decades. The market has also become more diversified as consumer tastes have changed. While traditional winemaking economies,

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Announcing Liz Palmer is Guest Speaker at the 7th UNWTO Global Conference on Wine Tourism

I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!! The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion” This yearly conference has become a leading international forum on trends, tools and opportunities to advance global

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Morgan Freeman becomes the muse for Laurent-Perrier’s “Grand Siècle”

American actor Morgan Freeman is the official muse of the iconic Grand Siècle cuvée of the House of Champagne Laurent-Perrier. “We, Laurent-Perrier, are different from our peers, or perceived as such. Our pursuit of excellence, because of our difference, has taken us more time, more effort, great perseverance and a strong belief in our vision to

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50% of UK Millennials Perceive Drinking and Dining as Essential Spending

Design My Night has just released the results of its city survey, with this year’s focus being on affordability. The results show that a large proportion (83%) of participants have changed their spending habits due to the cost-of-living crisis. However, 50% of millennials who completed the survey view drinking and dining as essential spending. The

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Austria establishes an official Vineyard Classification System

The recently adopted “Wine Law Collective Decree” has established the legal basis for the official classification of Austria’s single vineyards. The Ordinance defines two tiers: “Erste Lage” (premier cru) and “Große Lage” (grand cru). Classification is carried out according to a strict list of criteria. The first vineyard classifications can be expected in 2025, at

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PGWA Creates Custom AVA Wine Maps Using Google Maps

The Petaluma Gap Wine Growers Alliance (PGWA) has been working with an illustrator to develop a more intricate digital and printable AVA map. While this project in progress, the Alliance wanted something temporary on the website and quickly created a custom and free AVA map using Google My Maps. Here are the steps to follow in creating

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2023 Michelangelo International Wine and Spirits Awards

I’m en route to Stellenbosch, South Africa to participate as a judge in the 2023 Michelangelo International Wine and Spirits Awards.  I look forward to meeting the esteemed panel of international judges for judging week which will be taking place from July 24th to 28th, 2023. The judges are comprised of selected wine and spirits

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Jerez is Spain’s #1 Wine Tourism Destination

The latest report from La Asociación Española de Ciudades del Vino (ACEVIN) reveals that Marco de Jerez is the Spanish wine destination that has received the highest number of visitors in 2022. Wine tourism in Spain experienced a post-Covid-19 pandemic boost in 2022, with the number of tourists travelling around the ‘wine routes’ of Spain

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Charles Baker 2019 Riesling VQA was selected by The Institute of Masters of Wine as the benchmark Riesling for Canada

The Institute of Masters of Wine (IMW) recently announced that the Charles Baker 2019 Riesling VQA Vinemount Ridge was included as one of 12 blind wines in the 2022-23 Stage One MW exam. The inclusion of this wine is a recognition that highlights the exceptional quality and character of Ontario VQA Riesling but also reinforces

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