Tag: Tourism

Charting the Future of Global Wine Tourism

Wine tourism has experienced remarkable growth over the past decade, establishing itself as a profitable and dynamic sector of the global wine industry. As a driver of sustainable development, it also plays an important role in rural development, job creation, and the direct empowerment of local communities.

Despite its growing importance, both science and practice continue to face challenges due to a lack of reliable data and sound evidence. At the international level, a significant information gap exists in the field of wine tourism, making it challenging for policymakers and the industry to develop evidence-based strategies and business models.

To address this need, Geisenheim University, together with UN Tourism, the International Organization of Vine and Wine (OIV), the Great Wine Capitals Global Network (GWC), and WineTourism.com, has launched a global research initiative. Based on an annual international survey, this initiative provides current data and insights on wine tourism.

“Our shared goal is to provide wineries and tourism organizations with directly actionable insights through an annual report. This year’s survey focuses on innovations and emerging trends that have recently fundamentally changed the wine tourism experience,” emphasizes the initiator of the cooperation, Prof. Dr. Gergely Szolnoki, Geisenheim University.

The strength of this initiative lies in the collaboration between international organizations, academic institutions and industry representatives – a unique cooperation that combines diverse expertise and global perspectives.

The results of the study will be published as an open-access report and simultaneously presented at various events, including the UN Tourism Wine Tourism Conference in Bulgaria from 6 to 7 October 2025 and the Great Wine Capitals Annual Conference in Bordeaux from 2 to 6 November 2025.

Wineries across the globe are encouraged to participate in this survey, as their contribution is vital to developing a comprehensive and nuanced understanding of global wine tourism.

Link to the study:   https://www.soscisurvey.de/winetourism2025/

Margaret River to Host World’s 50 Best Vineyards Awards November 2025

The World’s 50 Best Vineyards Awards returns in 2025, with this year’s event hosted in Margaret River, Western Australia. On Wednesday, November 19, the list of 2025’s finest vineyard experiences will be revealed at a special live event in Margaret River, encouraging travellers to discover the very best wine and gastronomy tourism in the world.

The Margaret River Region, in Western Australia’s Southwest, is the only premium wine region in Australia that combines world-class food and wine with pristine beaches, tall-timber forests, renowned surf breaks and ancient caves. In addition to its 200 vineyards and welcoming cellars, the region is home to a diverse selection of restaurants, from award-winning establishments to local favourites, presenting wine and food pairings that showcase the best of the region’s produce.

“We are absolutely delighted to bring The World’s 50 Best Vineyards awards to Western Australia later this year for the first time,” says William Drew, Director of Content for The World’s 50 Best Vineyards. “This region offers the perfect combination of world-class wine, vibrant gastronomy and breathtaking natural surroundings. From its pristine coastline and ancient forests to its dynamic food and wine scene, Margaret River delivers an unforgettable visitor experience. It’s an ideal setting to celebrate the innovation, excellence and diversity that characterize global wine tourism.”

Tourism WA Managing Director Anneke Brown said, “Welcoming The World’s 50 Best Vineyards to our iconic Margaret River Region is a proud moment for Western Australia. This globally recognized event will shine a spotlight on the world-class wine experiences found in WA and reinforces our reputation as a premium destination for travellers seeking extraordinary food, wine and nature-based tourism. We look forward to hosting industry leaders, media and wine enthusiasts from around the world, showcasing the very best our region – and our state – has to offer.”

The World’s 50 Best Vineyards list is compiled annually to spotlight and celebrate the leading wine tourism destinations around the globe. Each year, it highlights exceptional vineyards that offer unique visitor experiences, ranging from modern architectural masterpieces and UNESCO-protected ancient cellars to award-winning dining spots and intimate family-run wineries.

The Voting Academy, made up of more than 700 influential wine and travel experts and sommeliers, submit their nominations based on their best vineyard experience during the voting period. There is no set criteria for what constitutes best elements such as overall visitor experience, ambiance, cuisine, activities, views, service, staff, and value for money may have varying degrees of importance to different voters. The votes are then collated to determine the annual list of The World’s 50 Best Vineyards. Vineyards cannot apply to be on the list. Equally, no sponsor has any influence on the voting process.

The World’s 50 Best Vineyards is now fully integrated into the 50 Best brand portfolios, published by William Reed, which includes The World’s 50 Best Restaurants, The World’s 50 Best Bars, The World’s 50 Best Hotels, and regional iterations of the brand. This new alignment brings the wine portfolio – including World’s Best Vineyards and World’s Best Sommeliers’ Selection – under the globally recognized 50 Best umbrella, the leading authority in gastronomy, hospitality and travel.

Mallorca’s Wine Tourism: A Sustainable and Profitable Venture

Vi de la Terra Mallorca is establishing a new wine tourism route to illuminate the island’s distinct viticultural heritage. With over 80 wineries and 300 winegrowers, Mallorca is poised to showcase its rich history and diverse flavours.

The concept of a wine route has been deliberated for several years and is now moving forward spearheaded by Magdalena Mesquida, the president of the Indicación Geográfica Protegida (IGP).

It will be a collaboration between the Tourism Department and Vi de la Terra Mallorca and this partnership will be important, as wine tourism as a sustainable travel model with potential long-term benefits for the island.

Economic and Cultural Impact

The success of prior events like the Raïm Wine Fest has attracted a younger demographic and underscores the potential for integrating local pride with international allure. Wine tourism is envisioned as a powerful mechanism to engage both residents and visitors, facilitating a broader appreciation of Mallorca’s wines and augmenting the island’s economic vitality.

For further information, visit the Vi de la Terra Mallorca website at:  https://vtallorca.com/en/

Sonoma County Tourism Unveils “Wine Country for All of Us”

Sonoma County Tourism an industry leader in destination stewardship announces its new initiative, “Wine Country for All of Us,” a thoughtful and deliberate commitment to fostering belonging among visitors and residents. Grounded in Sonoma County’s long-standing dedication to inclusivity, the initiative celebrates the region’s diverse history and invites everyone to experience Wine Country through their own lens.

Through the decades, the area has become a haven for visitors and local residents seeking connected communities and genuine acceptance. From the LGBTQ+ pioneers who found refuge in Guerneville’s redwoods to the multi-generational immigrant families who shaped the wine and agriculture industries to a collective of women’s history activists who began efforts that became Women’s History Month, Sonoma County’s culture reflects a deep-rooted tradition of advocating for, welcoming and celebrating individuals from all walks of life.

Sonoma County Tourism is further reaffirming its commitment to inclusivity by pursuing a new partnership with Wheel the World, a global leader in accessibility travel experiences, to enhance accessibility and create more inclusive travel experiences. The region is in the beginning stages of seeking “Destination Verified” status, which will provide visitors with access to necessary information regarding accessibility options, ensuring their needs are fulfilled before, during, and after their trip. Additional affiliations with the Global Sustainable Tourism Council (GSTC), Kind Traveler, and Leave No Trace help solidify the region’s philosophy of stewarding the environment and encouraging visitors to respect and care for the county’s natural splendor and habitat. Training classes and resources provided by SCT’s Accredited Hospitality Professionals (AHP) program will also continue to equip local businesses with tools to further foster inclusivity and create environments where everyone feels valued and appreciated.

Brian Marchi, Chair of Sonoma County Tourism’s Board of Directors, remarked, “Sonoma County has always been a place where creativity and inclusivity thrive. ‘Wine Country for All of Us’ builds on that legacy, ensuring every visitor feels seen and celebrated while enriching the community. This initiative is a testament to our shared values and a meaningful step toward a more connected, welcoming future.”

The initiative will be supported by a dynamic and upcoming integrated marketing campaign, “This is Wine Country”, which will expand perceptions of the region and invite travelers to discover Sonoma County’s unexpected treasures. The campaign underscores SCT’s authentic, purpose-driven travel ethos, showcasing unique wine country experiences, including redwood hikes, coastal adventures, encounters with local artisans, culinary innovation, and more.

As Sonoma County Tourism looks ahead, “Wine Country for All of Us” serves as a guiding principle, reinforcing the region’s commitment to the belief that travel can inspire deeper understanding and connection. With a history steeped in inclusivity and a future focused on equity and accessibility, Sonoma County Tourism is leading the way in creating a destination where Life Opens Up — for all.

Announcing Liz Palmer is Guest Speaker at the 7th UNWTO Global Conference on Wine Tourism

I’m so thrilled to have been invited as a guest speaker at the upcoming 7th UNWTO Global Conference on Wine Tourism!!

The topics for the 7th Edition include “Inclusive, Sustainable and Digital Wine Tourism: Building Stronger Territorial Cohesion”

This yearly conference has become a leading international forum on trends, tools and opportunities to advance global wine tourism. It also provides opportunities for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

The 7th UNWTO Global Conference on Wine Tourism will be held November 22 – 24 in Logroño, Spain. Participants include government officials from international and national tourism administrations and organizations, regional and local authorities, international and national destination marketing organizations, UNWTO affiliate members, private sector representatives, wine estates, infrastructure providers and international academia.

I believe everyone in the wine tourism industry can certainly attest to Massimo Garavaglia, Italian Minister of Tourism, statement at last year’s conference, in Alba Italy: “Wine tourism is much more than just selling wine, which clearly is important.  When you sell a bottle of wine, you are selling the territory behind that bottle, the culture of that territory, the history of the men (and women) who designed these landscapes with the rows of vines.”

I have the extreme privilege of sharing insights on the topic of:

Unlocking the Benefits of Digitalization
Digital transformation can revolutionize and enhance wine tourism experiences, provide data and insights, optimize marketing strategies, and foster sustainable growth.

Conference Link: https://www.unwto.org/7-UNWTO-Global-Conference-Wine-Tourism

Hope to see you there!

Liz Palmer