Wine Marketing Archives

Valpolicella Charts New Path: Amarone’s Journey from Volume to Value

Articles, Italian Wine, Tourism, Travel, Wine, Wine Marketing, Wine News, Wine reviews, Wine Tourism, Wine Trade, Wine Trends, Wines of Italy / liz admin

On February 1 and 2, the Valpolicella Wine Consortium celebrated the 20th anniversary of Amarone Opera Prima with world-renowned tenor Vittorio Grigolo, a former Sistine Chapel soloist and Arena Opera Festival star since 2013. The two-day event, hosted in the 17th-century Gran Guardia building on Piazza Brà, featured 70 producers. Consortium President Christian Marchesini focused […]

Valpolicella Charts New Path: Amarone’s Journey from Volume to Value Read More »

The Institute of Masters of Wine Announce the Induction of Four New Members

Articles, News, Wine, Wine Economics, Wine Education, Wine Marketing, Wine News, Wine Research, Wine Trade / liz admin

The Institute of Masters of Wine (IMW) has recently announced the induction of four new members into its membership. These newly appointed Masters of Wine (MWs) have successfully completed and surpassed all the rigorous stages of the Master of Wine examination. Jit Hang Jackie Ang MW (Singapore), Amanda Barnes MW (Argentina), Sarah Benson MW (UK),

The Institute of Masters of Wine Announce the Induction of Four New Members Read More »

Mallorca’s Wine Tourism: A Sustainable and Profitable Venture

Articles, Locations reviews, Tourism, Travel, Wine Marketing, Wine News, Wine Tourism, Wine Trade / liz admin

Vi de la Terra Mallorca is establishing a new wine tourism route to illuminate the island’s distinct viticultural heritage. With over 80 wineries and 300 winegrowers, Mallorca is poised to showcase its rich history and diverse flavours. The concept of a wine route has been deliberated for several years and is now moving forward spearheaded

Mallorca’s Wine Tourism: A Sustainable and Profitable Venture Read More »

WHO [Europe] highlights Nordic alcohol monopolies as a comprehensive model for reducing alcohol consumption and harm

Articles, Wine, Wine Economics, Wine Education, Wine in Moderation, Wine Marketing, Wine News, Wine Trade, Wine Trends / liz admin

The Nordic alcohol monopolies, stores that have the exclusive right to sell most alcoholic beverages in Finland, Iceland, Norway, Sweden and the Faroe Islands, have contributed to relatively low alcohol consumption and reduced alcohol-related harm in the Nordic countries. This is a part of the WHO European Region historically known for harmful drinking patterns and

WHO [Europe] highlights Nordic alcohol monopolies as a comprehensive model for reducing alcohol consumption and harm Read More »

Selecting the Perfect Perrier-Jouet Belle Epoque Champagne for Valentine’s Day

Articles, Champagne, Champagne reviews, Wine, Wine and Food Pairings, Wine Marketing, Wine News / liz admin

Celebrating Valentine’s Day with champagne is not only elegant but also gastronomically versatile. The effervescent nature of champagne enhances the dining experience by complementing a wide range of foods, from oysters and creamy cheeses to chocolates and fruity desserts. The acidity and bubbles of champagne also elevate the flavors, making it a suitable choice for

Selecting the Perfect Perrier-Jouet Belle Epoque Champagne for Valentine’s Day Read More »

Four Key Trends Shaping Beer and Wine Design in 2025

Articles, Beer, Beverage Marketing, Wine, Wine Marketing, Wine News / liz admin

In the intensely competitive beer and wine industry, packaging and labelling represent the first, and at times, the only opportunity to leave a lasting impression. As graphic design trends continue to evolve, they provide innovative avenues to tell a compelling story, evoke nuanced emotions, and convey a sense of premium quality to potential consumers. Highlighted

Four Key Trends Shaping Beer and Wine Design in 2025 Read More »

Sonoma County Tourism Unveils “Wine Country for All of Us”

Articles, California Wine, US Wine, Wine, Wine Marketing, Wine News, Wine Tourism / liz admin

Sonoma County Tourism an industry leader in destination stewardship announces its new initiative, “Wine Country for All of Us,” a thoughtful and deliberate commitment to fostering belonging among visitors and residents. Grounded in Sonoma County’s long-standing dedication to inclusivity, the initiative celebrates the region’s diverse history and invites everyone to experience Wine Country through their

Sonoma County Tourism Unveils “Wine Country for All of Us” Read More »

Southbrook Vineyards Announces the Release of an Exclusive Chef-Signed Wine Collection to Honor Canadian Culinary Stars Competing at the Bocuse d’Or Finale

Articles, Canada, Canadian Wine Industry, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends / liz admin

Southbrook Vineyards, a highly acclaimed organic and biodynamic winery renowned for its innovative approach to natural, small-batch winemaking has announced the introduction of “The Southbrook CHEFS CANADA Limited Edition Set”. This collection is signed by both award-winning Canadian Chef Keith Pears, and the founder of Southbrook, Bill Redelmeier. The Southbrook CHEFS CANADA Limited Edition Set

Southbrook Vineyards Announces the Release of an Exclusive Chef-Signed Wine Collection to Honor Canadian Culinary Stars Competing at the Bocuse d’Or Finale Read More »

Exploring Irpinia: Italy’s Hidden Gem of Natural Beauty and Winemaking Excellence

Italian Wine, Tourism, Travel, Uncategorized, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trends, Wines of Italy / liz admin

Campania is the region of southern Italy that includes the magnificent active volcano Vesuvius, stunning seaside towns and villages like those of the sunny Amalfi coast, the unique city of Naples, fascinating ancient sites such as Pompeii and the crystal-clear blue waters of Capri and other islands. There is much more to this region –

Exploring Irpinia: Italy’s Hidden Gem of Natural Beauty and Winemaking Excellence Read More »

US Treasury Proposes New Alcohol Label Rules

The United States Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has proposed new regulations requiring alcoholic beverage labels to include detailed information on alcohol and nutritional content. This proposal aims to introduce an “Alcohol Facts” label, akin to the “Nutrition Facts” label found on food products, to provide consumers with

US Treasury Proposes New Alcohol Label Rules Read More »

Wine Marketing