Wine Marketing

Italy’s Wine Exports Soar: September 2024 Analysis

Italy, the world’s wine epicentre, achieved remarkable milestones in September 2024, solidifying its position as a leader in global wine export by volume. Italian wines, renowned for their diversity, quality, and rich heritage, have captivated audiences worldwide. Below, I delve into the top ten markets driving the success of Italian wine exports, offering insights into […]

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Unlocking the Digital Future: Liz Palmer’s Insights at the 8th UNWTO Global Conference on Wine Tourism

Liz Palmer Presents at the 8th UNWTO Global Conference on Wine Tourism: Strategies for Crafting and Preserving a Strong Digital Brand for the Wine Tourism Industry The 8th UNWTO Global Conference on Wine Tourism, held in Yerevan, Armenia, from September 11 to 13, 2024, hosted by the United Nations World Tourism Organization in partnership with

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Happy Birthday, SA Wine!  Celebrating 366 Years of Winemaking Excellence 

Happy Birthday, SA Wine!  Celebrating 366 Years of Winemaking Excellence South Africa Wine is excited to announce the “Happy Birthday SA Wine” campaign, a celebration from January through February to celebrate the South African wine industry’s official birthday on February 2nd. This campaign invites wine lovers, producers, retailers, and industry stakeholders worldwide to celebrate South

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Wine Industry Study Finds Growing Use of SMS, Online Chat & Age Gates in 2025

VinterActive, a leader in direct-to-consumer (DTC) marketing within the wine industry, has published its latest research report, VinQuest™ 2025: Adoption of SMS Marketing, Online Chat & Age Gates by U.S. Wineries. This rigorous study, utilizing a methodology with a 3% margin of error at a 95% confidence level, presents pivotal benchmarks in contemporary wine marketing

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The Wine Market Journal Announces the Top Appreciating Wines of 2024

The Wine Market Journal, the world’s top resource for rare wine valuation, has released its list of the top appreciating wines for 2024. “2024 was a challenging year for much of the alcohol industry, but high-end wines provided a bright spot, as they generally do, with good strength.  The Wine Market Journal has been tracking

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Alto Adige Wines Announces a New UGA Classification

Nestled in Italy’s northeastern corner, Alto Adige, one of the country’s most compact yet pioneering viticultural areas, is advancing its esteemed Alto Adige DOC designation with a significant new addition. The Consorzio Alto Adige Wines has recently announced that, starting with the 2024 vintage, 86 well-defined and meticulously documented vineyard areas have been granted special

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Wines of South Africa Announces “CapeWine 2025” – The Largest Wine Trade Show in the Southern Hemisphere

Wines of South Africa (WoSA) has recently announced the return of CapeWine, scheduled for 10-12 September 2025, to be held at the Cape Town International Convention Centre (CTICC). For the first time, DHL Express and Hillebrand Gori have joined forces as the event’s headline sponsors, showcasing their commitment to supporting the growth of South African

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Wine News: Pouilly-Loché and Pouilly-Vinzelles have their first Premier Crus!

The Pouilly-Loché and Pouilly-Vinzelles ODG (Organisme de Gestion et Défense) have just officially announced the recognition of their first Premier Cru wines. The wines can be officially labelled commencing with the 2024 vintage – the ministerial decrees defining the new production specifications for our two appellations were signed on November 18, 2024, by the French

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Wine Review: Laurent-Perrier Metal Jacket [Petals Edition] Brut Cuvée Rosé Champagne

The Laurent-Perrier Metal Jacket [Petals Edition] Brut Cuvée Rosé Champagne stands out as one of my favorite champagnes, not only for its exceptional quality but also for its unique and elegant metal jacket adorned with intricate petal designs. Tasting Notes: Laurent-Perrier’s Metal Jacket Petals Edition Brut Cuvée Rosé presents a refined expression of the house’s

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Global tourism set for full recovery by 4Q with spending growing faster than arrivals

Around 1.1 billion tourists travelled internationally in the first nine months of 2024, as the global tourism sector recovered 98% of pre-pandemic levels. According to the latest World Tourism Barometer by UN Tourism, a full recovery from the biggest crisis in the sector’s history is expected by the end of the year, despite economic, geopolitical

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