Wine Marketing

Spain Moves Toward Smaller Vineyards and Premium Wines

Articles, News, Spanish Wine, Tourism, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Spain /

Spain’s wine sector stands at a pivotal crossroads, preparing to undergo significant structural and strategic transformations over the next five years. According to the recently published report “Spanish Wine Market Forecasts 2025-2030: Strategic Analysis and Projections” by Vinetur on April 25,  the nation’s future in the global wine market will be shaped by a decisive shift […]

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Uncorking Profit: How Reimagining Wine Education Can Boost the Industry

Articles, News, Online Learning, Social Media, Wine Education, Wine Marketing, Wine News, Wine Research /

At Wine Paris 2025, Areni Global unveiled its whitepaper Rethinking Wine Education, the result of an 18-month research initiative led by CEO Pauline Vicard. The project addressed a pressing concern in the wine industry: the persistent gap between current educational offerings and the evolving needs of the global wine trade. Findings: A Misalignment of Passion

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Champagne Telmont Debuts the World’s First Ultra-Lightweight Standard Champagne Bottle

Articles, Champagne, champagne region, Champagne reviews, Wine, Wine Economics, Wine Marketing, Wine News, Wine Science, Wine Tech, Wine Technology, Wine Trends /

This Earth Day, Champagne Telmont introduced the world’s first ultra-lightweight standard champagne bottle to the U.S. market. Weighing 800 grams (1.76 pounds), this bottle’s debut with Champagne Telmont’s Réserve Brut marks a major milestone in sustainable winemaking, reducing carbon emissions by 4% per bottle and challenging long-held industry conventions. Bottle manufacturing accounts for nearly 30% of Champagne’s

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ENJOY NOW WINES, LLC:  Young Sommeliers Bridging the Gap Between Gen Z + Millennials to the Wine World

Articles, No and Low, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Trade, Wine Trends /

Enjoy Now Wines, LLC, based in Sonoma, California, announced last week the official launch of its new community of ‘young sommeliers.’ This new initiative is designed to serve as a transformative industry catalyst aimed at fostering meaningful connections between younger generations, specifically Gen Z and Millennials, and the wine industry. Enjoy Now Wines™ set up

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OIV’s 2024 Report on the Global Wine Sector: Emphasizing Adaptation and Multilateral Cooperation

Articles, News, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Research, Wine Trade, Wine Trends /

The International Vine and Wine Organisation (OIV) reinforced the importance of multilateral cooperation and adaptation to changing conditions, as global data on the wine sector in 2024 was released at its online Press Conference April 15th,2025. The OIV also released statistics on production, consumption and trade from all producing and consuming nations (over 180) to

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Bordeaux Launches “Wine By The Glass” To Captivate the Next Generation

Articles, Bordeaux, Bordeaux Wine, French Wine, Wine, Wine Marketing, Wine News, Wine of France, Wine Trade /

Bordeaux is launching a new campaign aimed at encouraging wine consumption by the glass, as the region faces declining exports, shifting consumer preferences, and growing competition from beer. The initiative, called “Bordeaux se met au verre” (“Bordeaux by the glass”), is being rolled out across approximately 100 bars and restaurants in the city. Each participating

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Academic Study Forecasts Wine Industry Revival by 2026

Articles, Global Wine Evemts, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Italy /

A recent study by the University of Bordeaux and the University of Verona suggests the wine industry could see a recovery starting in 2026. The research used Italian wine producer Masi as a case study. A few weeks ago, an academic research paper “Resilience and preparation for the next cycle of global wine consumption. Masi:

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Top 10 Countries with the Heaviest Wine Import Tariffs in 2025

Articles, Trending Topics, Wine, Wine Economics, Wine Marketing, Wine News, Wine Trade, Wine Trends /

Examples of these challenges include the United States’ proposed 200% tariff on European wines, China’s recently lifted 218% tariffs on Australian wines, and the consistently high import duties imposed by emerging markets such as India and Indonesia (OIV, 2024). These key examples illustrate how wine often becomes entangled in broader economic and geopolitical conflicts. Below

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Liz Palmer Announces “Celebrating Women in Wine” Series

Articles, Wine, Wine Marketing, Wine News, Women in Markets, Women in Wine, Women in Wine Talks, Women on Boards /

In recognition of March as “International Women’s History Month,” I have selected several industry-leading women from around the world to interview—women who have made their mark and continue to excel in the wine industry. This one-month celebration will extend into April, given the abundance of inspiring stories to share. Throughout this series, I will publish

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Alto Adige Wines Earn Outstanding Recognition in Global Wine Guides

Articles, Italian Wine, News, Tourism, Travel, Wine, Wine Marketing, Wine News, Wine Tourism, Wines of Israel /

The latest editions of some of the world’s most renowned wine guides, including Wine Enthusiast, Falstaff Weinguide, Gault&Millau, and VINUM Weinguide, have reinforced Alto Adige’s reputation as a premier Italian wine region, awarding an impressive 145 top ratings (95 points or higher on a 100-point scale), a significant rise from 99 last year. “We are

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