Wine Marketing

Il Borro by Ferragamo: Where Tuscan Heritage Meets Wine, Art, and Eco-Luxury

Set against the rolling hills of Tuscany’s Valdarno di Sopra, Il Borro is a compelling fusion of history, environmental stewardship, and refined hospitality. This historic estate, transformed over the past three decades by Ferruccio Ferragamo and his family, has become a benchmark in organic viticulture and upscale enotourism. With a rich medieval past, a diverse […]

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Exploring Napa Valley: A Professional Journey Through Viticultural Excellence and Enological Innovation

I’ve just arrived in the heart of Napa Valley, one of the world’s most iconic wine regions. Over the next few weeks, I look forward to exploring renowned wine estates, connecting with visionary winemakers, and tasting some of California’s most celebrated vintages. From legendary Cabernet Sauvignons to innovative blends, Napa offers a dynamic narrative of

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Rioja Wine Tourism Surges to €197 Million in 2024

Spain’s most important wine region, DOCa Rioja, witnessed unprecedented growth in wine tourism, setting new records in both visitor numbers and economic impact. According to the annual Wine Tourism Monitor presented by the Regulatory Council of the Rioja Qualified Designation of Origin, prepared in collaboration with Dinamiza Asesores, presented May 27 2025, the sector generated

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Exploring Three Unique Vernaccia di San Gimignano Wineries

As part of the 2025 Regina Ribelle – Vernaccia di San Gimignano Wine Fest, I set out to explore three significant wine estates:  Teruzzi, Poderi Arcangelo, and Il Palagione. Each winery presents a compelling narrative of terroir expression, sustainable viticulture, and the enduring legacy of Vernaccia di San Gimignano, Tuscany’s iconic white wine and the

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Uncovering Florence’s Wine Windows: A Journey into Florence’s Hidden Renaissance Rituals

After weeks of anticipation, I finally arrived in Florence, eager to delve into its storied wine culture, and particularly its legendary buchette del vino, or “wine windows.” These small arched openings, discreetly embedded in the façades of Renaissance-era palazzos, have long fascinated me. To experience them firsthand felt like stepping into a living fragment of

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Historic British Wine Merchant Berry Bros. & Rudd to Launch First U.S. Flagship in Washington, D.C.

As part of a strategic international expansion, the venerable British wine institution Berry Bros. & Rudd has announced the opening of its first bricks-and-mortar retail outlet in the United States, to be located in Washington, D.C. This significant development reflects a broader transatlantic demand for luxury British heritage brands, particularly within the fine wine and

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Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key

Several financial institutions, from Rabobank to BMO Capital Markets, have recently released reports on the state of the alcohol, including wine markets. But the most wide-ranging of these was The Future of Global Alcohol, produced by Barclays Investment Bank for its private clients, which is not publicly available. Areni spoke with Laurence Whyatt, the lead

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Margaret River to Host World’s 50 Best Vineyards Awards November 2025

The World’s 50 Best Vineyards Awards returns in 2025, with this year’s event hosted in Margaret River, Western Australia. On Wednesday, November 19, the list of 2025’s finest vineyard experiences will be revealed at a special live event in Margaret River, encouraging travellers to discover the very best wine and gastronomy tourism in the world.

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Sicilia En Primeur Returns for Its 21st Year: Showcasing the Best of Sicilian Wine

Once again, Sicilia en Primeur returns this year, an esteemed event organized by Assovini Sicilia that annually draws journalists from around the globe to the island. From May 6 to 10, a delegation of 100 journalists representing Italy, various European countries (including France, Poland, Sweden, Germany, and Norway), as well as non-EU nations (such as

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EU Exported €29.8 Billion Worth of Alcoholic Beverages in 2024: Top Markets Uncovered

In 2024, the EU exported €29.8 billion worth of alcoholic beverages, indicating a 10.9% increase since 2019 (€26.9 billion). Exports were dominated by wine of fresh grapes, including fortified wines, representing 56.2% (€16.8 billion) of all alcoholic beverages. Spirits and liqueurs up the second biggest category, with 29.7% of the total (€8.9 billion), followed by beer, with 11.5% (€3.4

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