Wine Marketing

Liz Palmer named among the “World’s Most Influential Voices” in Wine

I am honoured to be recognized by LocalWineEvents.com as one of the Influential Wine Voices, alongside esteemed colleagues from around the world. This recognition highlights individuals who are shaping the future of wine through innovation, education, and a shared passion for viticulture, oenology, and global wine tourism. I remain committed to fostering meaningful dialogue, championing […]

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Enroute to the Vinho Verde Region [Portugal]

Heading northwest to the Vinho Verde region today. This regions spans from the Atlantic coast to the mountainous interior and iis shaped by a cool, wet climate and granitic soils that give rise to wines with distinct freshness and character.   Geography and Sub-Regions
Vinho Verde lies within the broader Minho region and borders the Douro

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AliveTaste’25 – Porto, Portugal

I’m heading to Porto today participate in the 9th Edition of @Alivetaste_com in Portugal! I’ll be exploring the wine regions of Vinho Verde and Douro; visiting top wine producers, dining at some of Portugal’s most celebrated restaurants, and luxury hotels. The journey culminates at the enchanting gardens of the Palácio do Freixo in Porto, where

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Dievole Wine Resort: A Benchmark in Tuscan Wine Tourism Excellence

During my recent visit to Dievole Wine Resort, I conducted an in-depth exploration of the estate’s integrated wine tourism program, encompassing guided vineyard tours, curated gastronomic experiences, and a structured tasting of the estate’s wine portfolio. Here are my findings. The Dievole Wine Resort exemplifies an exceptional model of integrated wine tourism, where viticulture, gastronomy,

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Temecula Valley Reports Historic Growth in Tourism: 3.4 Million Visitors and $1.1 Billion Economic Impact in 2024

Visit Temecula Valley released its 2024 Economic Impact of Travel report this week, revealing substantial growth in tourism-related activity for the region. According to data compiled by Dean Runyan Associates, the region welcomed a record-setting 3.4 million visitors, a 2.1% increase over 2023 and an 8.7% increase from pre-pandemic 2019 levels. The report underscores the

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A Napa Valley Icon: Oakville Grocery & Wine Merchant

While exploring Napa Valley recently, I couldn’t resist stopping by Oakville Grocery, a true icon of the region! Established in 1881, this historic spot is California’s oldest continually operating grocery, and you can feel its heritage the moment you walk through the door. It’s a beautifully curated space, packed with artisanal cheeses, freshly baked bread,

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Charting the Future of Global Wine Tourism

Wine tourism has experienced remarkable growth over the past decade, establishing itself as a profitable and dynamic sector of the global wine industry. As a driver of sustainable development, it also plays an important role in rural development, job creation, and the direct empowerment of local communities. Despite its growing importance, both science and practice

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Experience Wine Tourism in Bourgogne This Summer: From Cellar Doors to Wine Festivals

Throughout the summer, the Bourgogne wine region will come alive with a rich mix of heritage, culture, and vibrant wine celebrations. From Chablis to Mâcon, 252 wineries, estates, and cooperative cellars [all certified under the Vignobles & Découvertes label] will open their doors and invite visitors to step inside and experience the historic charm, quaint

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Hall Wines, Napa: A Legacy of Innovation Rooted in Napa Heritage

Nestled just off Highway 29 in St. Helena, Hall Wines is established on the storied Bergfeld Vineyard, an estate whose viticultural history dates back to 1885. This historic site was once home to the Napa Valley Co-Operative Winery, a pivotal institution that, at its peak, produced nearly 40% of the region’s total wine output, marking

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Sicilia En Primeur 2025 celebrates wine culture as a “Guardian of Civilization” standing strong in the face of global challenges

The 2025 edition of Sicilia En Primeur was held from May 6th to 10th in the historic city of Modica, located in southeastern Sicily, providing a culturally rich and architecturally significant setting. One hundred international wine journalists and 57 wineries came together to experience over 300 labels for tasting, four specialized talks, and eleven wine

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