Wine Marketing Archives

An Exclusive Encounter with Opus One: A Vertical Tasting of Napa’s Crown Jewel

Articles, California Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Tourism, Wines of California / liz admin

Tucked into the western benchlands of Oakville, Opus One stands as a beacon of sophistication and legacy in Napa Valley winemaking. During a recent visit, I was invited to experience a rare vertical tasting that spanned some of the estate’s most celebrated vintages. This exclusive encounter offered more than a glimpse into the artistry behind […]

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The Opus One Experience: Napa’s Crown Jewel of Wine Tasting

Articles, California Wine, Tourism, Travel, Wine Marketing, Wine News, Wine Review, Wine reviews, Wine Tourism, Wine Trends, Wines of California, Wines of USA / liz admin

History and Vision The story of Opus One is not simply that of a winery; it is the embodiment of a groundbreaking partnership that transformed American winemaking. Conceived in 1978 and officially founded in 1980, Opus One was born from the visionary alliance between two legendary figures: Baron Philippe de Rothschild of Château Mouton Rothschild

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Global Wine Tourism Soars in 2024 Despite Historic Lows in Production and Consumption

Articles, Liz Palmer, Tourism, Travel, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trends / liz admin

The global wine tourism sector demonstrated exceptional growth and resilience in 2024, according to The Global Wine Tourism Market 2024 report, published by Vinetur on July 16, 2025. Despite a challenging year for wine production and consumption worldwide, wine tourism emerged as a dynamic and vital segment within the broader tourism and beverage industries. Market

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Rethinking the Tasting Room Experience: Does Waiving Fees Drive More Visitors?

Articles, Wine, Wine Economics, Wine Marketing, Wine News, Wine Research, Wine Trade, Wine Trends / liz admin

I’ve come across some compelling insights from the SVB 2025 DtC Wine Report that shed light on evolving strategies in the tasting room experience. According to the report, wineries were asked under what circumstances they would waive tasting fees. Predictably, scenarios such as making a purchase or joining a wine club were frequently cited, widely

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Exploring the “Wines of Portugal” Tasting Room in Lisbon’s Terreiro do Paço

Portugal, Tourism, Travel, Uncategorized, Wine, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of Portugal / liz admin

Lisbon’s vibrant energy flows through its grand avenues, pastel façades, and historic waterfront, yet one of its most compelling experiences lies quietly in a corner of the city’s most iconic square. Tucked into the western wing of Praça do Comércio, also known as Terreiro do Paço, the Wines of Portugal Tasting Room, operated by ViniPortugal,

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Liz Palmer named among the “World’s Most Influential Voices” in Wine

Armenian Wine, Liz Palmer, Wine Marketing, Wine News, Wine Tourism / liz admin

I am honoured to be recognized by LocalWineEvents.com as one of the Influential Wine Voices, alongside esteemed colleagues from around the world. This recognition highlights individuals who are shaping the future of wine through innovation, education, and a shared passion for viticulture, oenology, and global wine tourism. I remain committed to fostering meaningful dialogue, championing

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Enroute to the Vinho Verde Region [Portugal]

Articles, Portugal, Tourism, Travel, Wine Marketing, Wine News, Wine Research, Wine Review, Wine reviews, Wine Tech, Wine Technology, Wine Tourism / liz admin

Heading northwest to the Vinho Verde region today. This regions spans from the Atlantic coast to the mountainous interior and iis shaped by a cool, wet climate and granitic soils that give rise to wines with distinct freshness and character. Geography and Sub-Regions Vinho Verde lies within the broader Minho region and borders the Douro

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AliveTaste’25 – Porto, Portugal

Articles, Events, Global Wine Evemts, Hospitality Industry, Port, Portugal, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wines of Portugal / liz admin

I’m heading to Porto today participate in the 9th Edition of @Alivetaste_com in Portugal! I’ll be exploring the wine regions of Vinho Verde and Douro; visiting top wine producers, dining at some of Portugal’s most celebrated restaurants, and luxury hotels. The journey culminates at the enchanting gardens of the Palácio do Freixo in Porto, where

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Dievole Wine Resort: A Benchmark in Tuscan Wine Tourism Excellence

Articles, Hospitality Industry, Italian Wine, Tourism, Travel, Wine, Wine and Food Pairings, Wine Marketing, Wine News, Wine Review, Wine reviews, Wine Tourism, Wine Trade, Wine Trends, Wines of Italy / liz admin

During my recent visit to Dievole Wine Resort, I conducted an in-depth exploration of the estate’s integrated wine tourism program, encompassing guided vineyard tours, curated gastronomic experiences, and a structured tasting of the estate’s wine portfolio. Here are my findings. The Dievole Wine Resort exemplifies an exceptional model of integrated wine tourism, where viticulture, gastronomy,

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Temecula Valley Reports Historic Growth in Tourism: 3.4 Million Visitors and $1.1 Billion Economic Impact in 2024

Articles, California Wine, Wine, Wine Economics, Wine Marketing, Wine News, Wine Tourism, Wine Trade, Wine Trends, Wines of California / liz admin

Visit Temecula Valley released its 2024 Economic Impact of Travel report this week, revealing substantial growth in tourism-related activity for the region. According to data compiled by Dean Runyan Associates, the region welcomed a record-setting 3.4 million visitors, a 2.1% increase over 2023 and an 8.7% increase from pre-pandemic 2019 levels. The report underscores the

Temecula Valley Reports Historic Growth in Tourism: 3.4 Million Visitors and $1.1 Billion Economic Impact in 2024 Read More »

Wine Marketing

An Exclusive Encounter with Opus One: A Vertical Tasting of Napa’s Crown Jewel

The Opus One Experience: Napa’s Crown Jewel of Wine Tasting

Global Wine Tourism Soars in 2024 Despite Historic Lows in Production and Consumption

Rethinking the Tasting Room Experience: Does Waiving Fees Drive More Visitors?

Exploring the “Wines of Portugal” Tasting Room in Lisbon’s Terreiro do Paço

Liz Palmer named among the “World’s Most Influential Voices” in Wine

Enroute to the Vinho Verde Region [Portugal]

AliveTaste’25 – Porto, Portugal

Dievole Wine Resort: A Benchmark in Tuscan Wine Tourism Excellence

Temecula Valley Reports Historic Growth in Tourism: 3.4 Million Visitors and $1.1 Billion Economic Impact in 2024

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