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Wine Tourism Archives - Page 5 of 41 - Liz Palmer

Wine Tourism

Why Investment Readiness Will Define the Next Era of Wine Tourism

The global wine tourism industry is entering a new phase of maturity. While exceptional wines, beautiful landscapes, and authentic visitor experiences remain fundamental, they are no longer enough to guarantee long-term success, as previously discussed. Increasingly, the destinations that will lead the next generation of wine tourism are those capable of attracting sustained investment, building […]

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How UNESCO Recognition Is Positioning Canada’s Okanagan Valley Among the World’s Leading Wine Tourism Destinations

Canada’s Okanagan Valley has long been respected by wine professionals for its cool-climate wines, innovative producers, and spectacular vineyard landscapes. Yet despite its international acclaim, the region has often been overshadowed by more established wine destinations such as Napa Valley, Bordeaux, Tuscany, and the Douro Valley. That is beginning to change. Kelowna’s designation as Canada’s

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Discovering Gavi DOCG: Piedmont’s Great White Wine Destination

The Denomination Gavi DOCG sits in the southeastern corner of Piedmont, where the hills begin their long climb toward the Ligurian Apennines. Less than an hour from Milan, Genoa, and Turin, the territory occupies a geographic position that has shaped both its history and its wine for over a thousand years. The denomination covers eleven

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Bridging Two Wine Worlds: How the Strait of Messina Could Redefine Wine Tourism in Southern Italy

Italy’s landmark infrastructure project has the potential to reshape not only transportation, but also the future of experiential travel, regional development, and wine tourism across Sicily and Calabria. For centuries, the Strait of Messina has represented both a gateway and a barrier between mainland Italy and Sicily. Now, after decades of political debate, engineering revisions,

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Campania Stories 2026: Unveiling the Authentic Wines of Campania

The 2026 edition of Campania Stories ran from 23 to 27 April in Caserta, presenting new vintages from the region’s main appellations to the national and international press. The program opened on 23 April with a guided visit to the Royal Palace of Caserta and an inaugural conference in the Sala Romanelli, followed by two

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High-Altitude Heritage: Discovering Authentic Castilian Winemaking at Bodegas Covarrubias in Spain’s Emerging Arlanza Wine Region

A firsthand look at how family tradition, medieval history, and elevated terroir are shaping one of Spain’s most compelling wine tourism destinations. One of the highlights of my journey through Spain’s Arlanza Wine Route was a guided visit and tasting at Bodegas Covarrubias a family-owned boutique winery located in the beautifully preserved medieval village of

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About Last Night: Gregorian Chants and Timeless Villages

Last evening, I had the privilege of visiting the Monastery of Santo Domingo de Silos, where I experienced one of Spain’s most remarkable cultural traditions: the performance of Gregorian chants by the resident Benedictine monks. Hearing the voices of 23 monks resonate through the monastery’s magnificent Romanesque cloisters was quite captivating. The centuries-old chants, echoing

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Where Culinary Tradition, Monastic Heritage, and Wine Tourism Converge: A Remarkable Day in Castilla y León, Spain

Today offered a powerful reminder that the best wine tourism experiences extend well beyond the vineyard. Our day began with a memorable culinary immersion at Monasterio Lerma, a historic monastery where we participated in a traditional clay-pot cooking workshop. Working with age-old techniques and local ingredients we made a traditional stew (one that is now

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Spanish Wine Tourism: Discovering the Hidden Treasures of the Arlanza Wine Route

Over the coming days, I’ll be travelling through one of Spain’s most fascinating yet underappreciated wine tourism destinations – the Arlanza Wine Route in Castilla y León. While regions such as Rioja and Ribera del Duero often dominate the spotlight, Arlanza offers something refreshingly different: authentic medieval villages, centuries-old monasteries, underground wine cellars, remarkable gastronomy,

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Sicilia en Primeur 2026: Wine, Culture, and the Rise of a Tourism Destination

Palermo hosted the 22nd edition of Sicilia en Primeur from May 11 to 15, bringing together more than 100 international journalists, 12 wine tour operators, and 56 member wineries for five days of tastings, wine tours and talks. Assovini Sicilia, the island’s association of quality wine producers, has run the event since 2004. The 2026

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