Wine Marketing

Historic British Wine Merchant Berry Bros. & Rudd to Launch First U.S. Flagship in Washington, D.C.

As part of a strategic international expansion, the venerable British wine institution Berry Bros. & Rudd has announced the opening of its first bricks-and-mortar retail outlet in the United States, to be located in Washington, D.C. This significant development reflects a broader transatlantic demand for luxury British heritage brands, particularly within the fine wine and […]

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Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key

Several financial institutions, from Rabobank to BMO Capital Markets, have recently released reports on the state of the alcohol, including wine markets. But the most wide-ranging of these was The Future of Global Alcohol, produced by Barclays Investment Bank for its private clients, which is not publicly available. Areni spoke with Laurence Whyatt, the lead

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Margaret River to Host World’s 50 Best Vineyards Awards November 2025

The World’s 50 Best Vineyards Awards returns in 2025, with this year’s event hosted in Margaret River, Western Australia. On Wednesday, November 19, the list of 2025’s finest vineyard experiences will be revealed at a special live event in Margaret River, encouraging travellers to discover the very best wine and gastronomy tourism in the world.

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Sicilia En Primeur Returns for Its 21st Year: Showcasing the Best of Sicilian Wine

Once again, Sicilia en Primeur returns this year, an esteemed event organized by Assovini Sicilia that annually draws journalists from around the globe to the island. From May 6 to 10, a delegation of 100 journalists representing Italy, various European countries (including France, Poland, Sweden, Germany, and Norway), as well as non-EU nations (such as

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EU Exported €29.8 Billion Worth of Alcoholic Beverages in 2024: Top Markets Uncovered

In 2024, the EU exported €29.8 billion worth of alcoholic beverages, indicating a 10.9% increase since 2019 (€26.9 billion). Exports were dominated by wine of fresh grapes, including fortified wines, representing 56.2% (€16.8 billion) of all alcoholic beverages. Spirits and liqueurs up the second biggest category, with 29.7% of the total (€8.9 billion), followed by beer, with 11.5% (€3.4

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Spain Moves Toward Smaller Vineyards and Premium Wines

Spain’s wine sector stands at a pivotal crossroads, preparing to undergo significant structural and strategic transformations over the next five years. According to the recently published report “Spanish Wine Market Forecasts 2025-2030: Strategic Analysis and Projections” by Vinetur on April 25,  the nation’s future in the global wine market will be shaped by a decisive shift

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Uncorking Profit: How Reimagining Wine Education Can Boost the Industry

At Wine Paris 2025, Areni Global unveiled its whitepaper Rethinking Wine Education, the result of an 18-month research initiative led by CEO Pauline Vicard. The project addressed a pressing concern in the wine industry: the persistent gap between current educational offerings and the evolving needs of the global wine trade. Findings: A Misalignment of Passion

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Champagne Telmont Debuts the World’s First Ultra-Lightweight Standard Champagne Bottle

This Earth Day, Champagne Telmont introduced the world’s first ultra-lightweight standard champagne bottle to the U.S. market. Weighing 800 grams (1.76 pounds), this bottle’s debut with Champagne Telmont’s Réserve Brut marks a major milestone in sustainable winemaking, reducing carbon emissions by 4% per bottle and challenging long-held industry conventions. Bottle manufacturing accounts for nearly 30% of Champagne’s

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ENJOY NOW WINES, LLC:  Young Sommeliers Bridging the Gap Between Gen Z + Millennials to the Wine World

Enjoy Now Wines, LLC, based in Sonoma, California, announced last week the official launch of its new community of ‘young sommeliers.’ This new initiative is designed to serve as a transformative industry catalyst aimed at fostering meaningful connections between younger generations, specifically Gen Z and Millennials, and the wine industry. Enjoy Now Wines™ set up

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OIV’s 2024 Report on the Global Wine Sector: Emphasizing Adaptation and Multilateral Cooperation

The International Vine and Wine Organisation (OIV) reinforced the importance of multilateral cooperation and adaptation to changing conditions, as global data on the wine sector in 2024 was released at its online Press Conference April 15th,2025. The OIV also released statistics on production, consumption and trade from all producing and consuming nations (over 180) to

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