Wine Marketing

Canadian-British Wine Journalist Liz Palmer Wins Prestigious 2025 Iter Vitis & Council of Europe Award for Communication

TORONTO, Oct. 23, 2025 /CNW/ – Canadian-British wine journalist, award-winning author, and global influencer Liz Palmer has been honoured with the Best Wine Tourism Communication Award at the internationally recognized Iter Vitis Awards, part of the Council of Europe’s Cultural Routes Programme. The ITER VITIS Conference, held last week in Thessaloniki, Greece, brought together leading global experts, institutions, and regional […]

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The Return of Pink Chardonnay: A Lost Heir Rejoins Champagne’s Noble Lineage

Pink Chardonnay, officially recognized in the Champagne appellation since July 31, 2025, marks a historic return of a nearly forgotten grape variety to its rightful place in the region’s viticultural legacy. A natural mutation of white Chardonnay, this rediscovered gem becomes the eighth authorized grape variety in Champagne, joining the traditional seven and reflecting both

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Liz Palmer – Wine Journalist receives the 2025 ITER VITIS + The Council of Europe Award for Communication

“I am thrilled and deeply honoured to receive the 2025 ITER VITIS Award for Communication, recognizing my global advocacy in promoting wine culture, education, and responsible tourism.” The award was presented a few days ago at the ITER VITIS Conference in Thessaloniki, Greece.  This inspiring event brought together international experts and institutions to explore how

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Dimora Cottanera: A Sicilian Escape in the Heart of Etna’s Vineyards

Perched on the northern slopes of Mount Etna, Dimora Cottanera is more than a wine resort; it’s an unforgettable escape that breathes in the rhythms of the volcano, vineyard-lined horizons, and refined Sicilian hospitality. My one-night stay revealed an intimate side of this property, where elegance meets serenity. A Sense of Place Dimora Cottanera is

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Etna Days 2025: Showcasing Etna DOC Wines and Volcanic Terroir

Etna Days 2025 marked a record-breaking edition, celebrating the cultural, environmental, and enological richness of Sicily’s iconic volcano. Hosted at Il Picciolo Golf Resort, Castiglione di Sicilia, the event united global wine professionals for tastings, vineyard visits, and dialogue on the evolution of Etna DOC wines. This event reinforced Mount Etna as the heart of

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Assouline Releases Wine & Travel United States of America – A Strategic Lens on American Wine Tourism and Cultural Branding

I’m thrilled to receive a copy of Assouline’s Wine & Travel United States of America – fresh off the press! With a quick overview, this latest publication from Assouline offers a timely exploration of the American wine industry through the dual lenses of culture and tourism. Authored by Enrico Bernardo, World’s Best Sommelier (2004), the

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Great Wine Capitals 2026 Best of Wine Tourism Regional Awards Announces Napa Valley Winners

The regional Napa Valley delegation for the Great Wine Capitals, which includes the County of Napa, Napa Valley Vintners, and Visit Napa Valley, has announced the winners of the 2026 Best of Wine Tourism Regional Awards. The annual Great Wine Capitals Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism across the

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Wine Tourism Review: Dimora Cottanera on the slopes of Etna

This is a retreat where Sicilian authenticity meets understated luxury – vineyard views, an infinity pool that spills into the landscape, and gardens perfumed with exotic flowers, lavender and citrus. Lunch by the pool was all about simplicity and elegance: seasonal dishes paired with Cottanera’s Etna Bianco. As the sun set, the Winter Restaurant revealed

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Etna Days 2025: A Landmark Edition

This morning, I had the privilege of attending the Etna Days 2025 “Welcome Presentation” and “Technical Tasting” where an extraordinary lineup of Etna DOC wines and producers set the tone for what promises to be a landmark edition. “The energy and diversity of wines from Mount Etna are simply remarkable.”  Liz Palmer Etna Days 2025

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Wines of South Africa has just introduced its dynamic new global brand identity “There’s Sunshine Inside”

More than a slogan, this new positioning seeks to capture the essence of South African wine – radiant, resilient, and deeply rooted in cultural authenticity. The campaign emphasizes the distinctive qualities that define South Africa as a wine-producing nation. Under the generous African sun and across an extraordinary mosaic of terroirs, producers are crafting wines

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