Category: Wine Trends

Rethinking the Tasting Room Experience: Does Waiving Fees Drive More Visitors?

I’ve come across some compelling insights from the SVB 2025 DtC Wine Report that shed light on evolving strategies in the tasting room experience.

According to the report, wineries were asked under what circumstances they would waive tasting fees. Predictably, scenarios such as making a purchase or joining a wine club were frequently cited, widely viewed as justified within broader sales tactics.

Interestingly, the report also explored whether lowering or waiving tasting fees could increase visitation. While this strategy is still in the early stages of evaluation, 35% of respondents noted an increase in visitation after lowering fees. However, 29% saw no improvement, and 32% said it was too soon to determine the outcome.

This data signals a shift in how wineries are rethinking visitor engagement and revenue models, especially as competition intensifies in the DtC space.

Source: SVB 2025 DtC Wine Report

Exploring the “Wines of Portugal” Tasting Room in Lisbon’s Terreiro do Paço

Lisbon’s vibrant energy flows through its grand avenues, pastel façades, and historic waterfront, yet one of its most compelling experiences lies quietly in a corner of the city’s most iconic square. Tucked into the western wing of Praça do Comércio, also known as Terreiro do Paço, the Wines of Portugal Tasting Room, operated by ViniPortugal, offers an exceptional immersion into the diversity and depth of Portuguese wine.

Once the site of Portugal’s Royal Palace during the reigns of King Manuel I (1511) and King José I (1755), this square has witnessed centuries of seismic change, both literally and figuratively. Following the devastating 1755 earthquake, Praça do Comércio was rebuilt in the elegant Pombaline architectural style and has since become a symbol of Portuguese resilience, culture, and commerce. Today, the surrounding buildings house government ministries, sleek restaurants, curated shops, and cultural spaces; seamlessly blending past and present.

At the heart of this transformation sits the Wines of Portugal Tasting Room, a sanctuary for oenophiles. The space offers a self-guided or sommelier-led journey through more than 1,000 wines from across Portugal’s diverse regions, from the granite-soiled vineyards of the Vinho Verde DOC to the sun-drenched plains of Alentejo, and from Douro’s legendary quintas to the volcanic terroir of the Azores.

A visit to the Wines of Portugal Tasting Room is not just about tasting; it’s about time-traveling through the country’s enological heritage, told through native grapes like Touriga Nacional, Baga, Encruzado, and Arinto.

Location:
Terreiro do Paço, 1100-148 Lisboa, Portugal
Further details: www.viniportugal.pt

Dievole Wine Resort: A Benchmark in Tuscan Wine Tourism Excellence

During my recent visit to Dievole Wine Resort, I conducted an in-depth exploration of the estate’s integrated wine tourism program, encompassing guided vineyard tours, curated gastronomic experiences, and a structured tasting of the estate’s wine portfolio. Here are my findings.

The Dievole Wine Resort exemplifies an exceptional model of integrated wine tourism, where viticulture, gastronomy, and heritage converge in the heart of Tuscany’s Chianti Classico region. Encompassing over 600 hectares of vineyards, olive groves, woods, and gardens, the estate is not merely a destination, but a deeply immersive cultural experience rooted in centuries of winemaking tradition.

At the core of Dievole’s enotourism strategy is its commitment to educating and engaging visitors through meticulously curated experiences. The Dievole Grand Tour offers a comprehensive exploration of the estate’s unique terroir and its state-of-the-art winemaking facilities, including the visually striking circular Fidelio vineyard, cellar tours, and tutored tastings of flagship wines paired with regional specialties. For the oenologically curious, the Novecento Vertical Tasting delivers an analytical lens through which to examine vintage variation and the aging trajectory of Dievole’s iconic Chianti Classico Riserva Novecento, a wine steeped in historical significance and viticultural precision.

Complementing these in-depth offerings is the Classic Wine Tour, which provides a balanced introduction to Dievole’s core wines and acclaimed extra virgin olive oils. This dual focus on wine and oil underscores the estate’s broader philosophy of sustainable and diversified agriculture. These tastings are frequently followed by meals at the Novecento Restaurant, where seasonal Tuscan cuisine is prepared with elegant simplicity and paired with Dievole’s wines in a refined, rustic setting.

A Distinctive Hospitality Offering

Accommodation at Dievole is housed within beautifully restored 18th-century stone buildings. The suites, featuring traditional Tuscan textiles, exposed wooden beams, and terracotta floors, are designed to merge rustic authenticity with modern luxury. Each suite opens to expansive views of the vineyard and surrounding olive groves, reinforcing the immersive nature of the stay.

Mornings begin with a farm-to-table breakfast, showcasing honey harvested on-site, artisanal cheeses, and freshly baked pastries, a tranquil prelude to a day of tastings, exploration, or relaxation by the pool. Evenings are reserved for gastronomic indulgence, with menu highlights such as hand-rolled pici pasta with wild boar ragù and the classic bistecca alla fiorentina.

Winemaking Excellence: Novecento Riserva 2019

Among the estate’s standout wines, the Novecento Chianti Classico Riserva 2019 emerges as a timeless representation of Sangiovese expression. First released in 1990 to commemorate Dievole’s millennium, its history traces back to a lease document dated May 1090; Novecento continues to honour its legacy with each vintage. The 2019 edition, marking its 30th harvest, offers an intricate portrait of the estate’s terroir: balsamic notes, licorice, black cherry, and violet dominate the aromatic profile, supported by firm structure and age-worthy elegance (10–15 years).

Vinified in large, tulip-shaped concrete vats and matured for 24 months in untoasted French oak, the wine balances tradition with innovation. A small percentage of Canaiolo and Colorino complements the Sangiovese core, creating layered complexity and refined restraint. With a limited production of approximately 30,000 bottles, the 2019 vintage exemplifies Dievole’s enduring pursuit of excellence.

Recommended Wines:

  • Novecento Chianti Classico Riserva, 2019
  • Vigna Sessina Chianti Classico Gran Selezione, 2020
  • Catignano Chianti Classico, 2021
  • Casanova Chianti Classico, 2021
  • Chianti Classico Petrignano, 2021
  • Chianti Classico, 2022

Tasting Highlights:
Novecento Riserva 2019

This Chianti Classico Riserva opens with a vibrant bouquet of black cherry, violet, and balsamic, with subtle tobacco notes. On the palate, it shows refined structure with ripe red currant and black cherry layered over hints of leather, anise, with some herbal notes. The oak is well-integrated without overpowering the fruit. With firm yet elegant tannins and a long, mineral-driven finish, this wine offers both immediate appeal and aging potential. A poised and expressive Riserva that captures the essence of Chianti Classico with clarity and finesse.

Score: 94/100
Liz Palmer

Aging potential: 10–15 years

Dievole Wine Resort transcends the conventional winery visit by offering a deeply holistic encounter with Tuscan culture. It is a compelling model of how wine estates can integrate storytelling, sustainability, and sensory engagement into a unified, enriching visitor experience. I found through our curated tastings, vineyard walks, gastronomic immersion, and luxurious Tuscan-style accommodations that Dievole stands as a benchmark for premium wine tourism in the Tuscany region.

Temecula Valley Reports Historic Growth in Tourism: 3.4 Million Visitors and $1.1 Billion Economic Impact in 2024

Visit Temecula Valley released its 2024 Economic Impact of Travel report this week, revealing substantial growth in tourism-related activity for the region. According to data compiled by Dean Runyan Associates, the region welcomed a record-setting 3.4 million visitors, a 2.1% increase over 2023 and an 8.7% increase from pre-pandemic 2019 levels. The report underscores the expanding role of tourism in the local economy, with visitor-related spending generating $1.1 billion in economic output. Key metrics analyzed include visitation, expenditures, employment, labour income, and tax revenue, all of which reflect sustained post-pandemic recovery and economic resilience.

“While the broader tourism landscape faced challenges, Temecula Valley proudly surpassed all previous visitor number records, demonstrating exceptional growth,” said Scott A. Wilson, CEO of Visit Temecula Valley. “This achievement is a direct reflection of our tourism partners’ unwavering commitment to elevating Temecula Valley as a premium tourism destination and expanding our appeal to visitors from California, the wider U.S., and increasingly, the world.”

Temecula Valley, also known as Southern California Wine Country, benefits from a strategic geographical advantage. Situated approximately equidistant from Los Angeles and San Diego, the region boasts a substantial drive market, with nearly 23 million residents residing within a two-hour radius.”

It is a popular Southern California destination that includes Temecula Valley Wine Country, Old Town Temecula, and Pechanga Resort Casino. For further information: http://www.visittemeculavalley.com.

A Napa Valley Icon: Oakville Grocery & Wine Merchant

While exploring Napa Valley recently, I couldn’t resist stopping by Oakville Grocery, a true icon of the region! Established in 1881, this historic spot is California’s oldest continually operating grocery, and you can feel its heritage the moment you walk through the door. It’s a beautifully curated space, packed with artisanal cheeses, freshly baked bread, house‑made salads, olive oils, and a bounty of delicious, locally sourced delights. It’s a paradise for food lovers, a time‑honoured piece of Napa’s charm, and an absolute must‑visit when you’re in wine country!

Right next door is Oakville Wine Merchant; this is a must‑visit for wine lovers! I found over 60 wines by the glass, featuring some of Napa’s finest producers! Housed in a charming 150‑year‑old Victorian building, it also serves as the 1881 Napa Wine History Museum. The tasting room combines historical significance with contemporary hospitality.  It’s a perfect spot to sample wines, examine their labels, and gain deeper insights into Napa Valley’s rich winemaking heritage.

Oakville Grocery and Oakville Wine Merchant occupy a prime location along Highway 29, in the heart of Napa Valley, within close proximity to iconic estates including: Opus One, Robert Mondavi, and Silver Oak. After attending the “Opus One Experience,” I found this historic venue to be a welcoming space for pausing, contemplating, and deepening my understanding of Napa Valley’s rich winemaking legacy.

I highly recommend visiting Oakville Grocery and Oakville Wine Merchant as essential destinations for anyone exploring Napa Valley. These two historic buildings embody a living testament to Napa’s rich heritage and cultural identity. Offering not only an exceptional selection of artisanal foods and world-class wines but also a deep connection to the region’s history, they provide a memorable complement to the celebrated wines and enduring traditions that have shaped this iconic terroir.

For further details: https://www.oakvillegrocery.com/